Rosenbauer has completely redesigned its website, setting new standards in digital communication. The relaunch of rosenbauer.com is a key component of the company's digital strategy and is specifically tailored to meet the expectations of modern stakeholders, from fans, customers and partners to investors.
At the heart of the project was the migration to a future-proof, scalable system architecture. The new platform is built on state-of-the-art web technologies and delivers significantly improved performance, security, and integration capabilities. Several interfaces to internal systems, e.g., Microsoft SharePoint, HR software, etc., have been renewed, enabling seamless and automated delivery of content and services.
"The relaunch is an important milestone in our digital development. We have not only revamped the design, but also created the technical basis to enable greater flexibility, performance, and scalability for future developments," says Jürgen Eppinger, Head of Digital Marketing.
The new responsive design ensures a consistent user experience across all devices. The information architecture has been completely restructured to enhance the discoverability of product information, contact details, and service offerings. At the same time, the foundation for data-driven development has been laid: analytics and tracking solutions are deeply integrated, allowing for detailed monitoring of user behavior and continuous content optimization.
With the go-live of the new website, Rosenbauer reinforces its position as an innovation leader and establishes a robust foundation for future digital services and business models. The platform is designed to flexibly adapt to market demands and integrate new digital touchpoints.
Key Facts About the Relaunch:
- Migration to a modern, scalable web architecture
- Renewal and expansion of key interfaces (including Microsoft Cloud SharePoint)
- Responsive, user-centric design and optimized information architecture
- Integration of analytics and tracking solutions for data-driven decision-making
- Future-ready foundation for digital services and international rollouts
"The new website reflects what our brand stands for-innovation, quality, and the future-and offers our customers worldwide an intuitive, inspiring experience," says Philipp Kammerer, Head of Global Marketing.
For more information and insights into the new platform, visit: www.rosenbauer.com