Business
BORG: Strong sales and profit growth in 2025, led by sports apparel and e-commerce
BORG: Strong sales and profit growth in 2025, led by sports apparel and e-commerce

About this update from Bjorn Borg Ab
Record sales and profit growth in 2025, driven by sports apparel and e-commerce, with net sales up 5.5% and operating profit up 9.5%. The company maintained strong margins, proposed a SEK 3.00 dividend, and advanced sustainability, despite ongoing macroeconomic and geopolitical risks.Original document: This is an AI-generated summary and may contain inaccuracies. Please verify any important information with the original source.