Business
Björn Borg Enters Strategic Partnership With Åhléns And Inno
Björn Borg Enters Strategic Partnership With Åhléns And Inno
About this update from Bjorn Borg Ab
Bjorn Borg AB OMXSTO:BORG:BJÖRN BORG ENTERS STRATEGIC PARTNERSHIP WITH ÅHLÉNS AND INNOTOTAL ESTIMATED RETAIL VALUE OF SEK 200–300 MILLION OVER AGREEMENT TERMAGREEMENT TAKES EFFECT IMMEDIATELYFIRST LAUNCHES ARE PLANNED FOR AUTUMN 2026