Business
Björn Borg Enters Strategic Partnership With Åhléns And Inno
Björn Borg Enters Strategic Partnership With Åhléns And Inno
About this update from Bjorn Borg Ab
Bjorn Borg AB OMXSTO:BORG : BJÖRN BORG ENTERS STRATEGIC PARTNERSHIP WITH ÅHLÉNS AND INNO TOTAL ESTIMATED RETAIL VALUE OF SEK 200–300 MILLION OVER AGREEMENT TERM AGREEMENT TAKES EFFECT IMMEDIATELY FIRST LAUNCHES ARE PLANNED FOR AUTUMN 2026