Bjorn Borg AbOMXSTO: BORG

Björn Borg Enters Strategic Partnership With Åhléns And Inno

· Issued by Bjorn Borg AB
Watch Bjorn Borg Ab explain itBjörn Borg AB (publ) (BORG) Q2 2026 Earnings Call · Replay · Aug 14

Bjorn Borg AB OMXSTO:BORG:

  • BJÖRN BORG ENTERS STRATEGIC PARTNERSHIP WITH ÅHLÉNS AND INNO

  • TOTAL ESTIMATED RETAIL VALUE OF SEK 200–300 MILLION OVER AGREEMENT TERM

  • AGREEMENT TAKES EFFECT IMMEDIATELY

  • FIRST LAUNCHES ARE PLANNED FOR AUTUMN 2026

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