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BORG: Record sales and strong e-commerce growth offset margin pressure from footwear integration

BORG: Record sales and strong e-commerce growth offset margin pressure from footwear integration

Bjorn Borg AbMay 16, 20254
BORG: Record sales and strong e-commerce growth offset margin pressure from footwear integration

About this update from Bjorn Borg Ab

Record Q1 2025 sales driven by footwear and sportswear growth, with strong e-commerce and wholesale momentum. Gross margin declined due to footwear integration, but operating profit and brand momentum improved, especially in Germany. Original document: This is an AI-generated summary and may contain inaccuracies. Please verify any important information with the original source.

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