Business
BORG: Record sales and strong e-commerce growth offset margin pressure from footwear integration
BORG: Record sales and strong e-commerce growth offset margin pressure from footwear integration

About this update from Bjorn Borg Ab
Record Q1 2025 sales driven by footwear and sportswear growth, with strong e-commerce and wholesale momentum. Gross margin declined due to footwear integration, but operating profit and brand momentum improved, especially in Germany.Original document: This is an AI-generated summary and may contain inaccuracies. Please verify any important information with the original source.