Results of Operations
for 2024
February 12, 2025
Bell-Park Co., Ltd.
Tokyo Stock Exchange Standard Market (Stock code: 9441)
© Bell-Park Co.,Ltd. All rights reserved
- 2024 Financial Highlights
- 2025 Plan and Shareholder Returns
© Bell-Park Co.,Ltd. All rights reserved | 2 |
Statement of Income
Higher sales and earnings mainly due to increases in the number of mobile phones sold and consistent revenue
(million yen) | |||
2023 | 2024 | YoY change | |
results | results | ||
Net sales | 115,485 | 116,038 | +553 |
(Comp.) | (100.0%) | (100.0%) | +0.5% |
Operating income | 3,531 | 4,263 | +732 |
(3.1%) | (3.7%) | +20.7% | |
Ordinary income | 3,571 | 4,352 | +780 |
(3.1%) | (3.8%) | +21.9% | |
Profit attributable to | 2,381 | 3,177 | +796 |
owners of parent | (2.1%) | (2.7%) | +33.4% |
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2024 Sales Channel Topics
Impact on | Impact on | ||
operating | |||
Sales channels | Topics | net sales | |
income | |||
(YoY change) | |||
(YoY change) | |||
Increase in the number of mobile phones sold
• Increase in communications line subscriptions excluding sales of phones (service contracts for only an SIM card)
• Personnel and marketing expenses were used to hold more sales promotion events
Carrier shops | Increase in consistent revenue |
• Small increase in renewal commissions due to larger number of | |
phone lines | |
• Number of monthly-charge shop smartphone support members | |
steadily increased. | |
(Unlimited support plans are popular, which include data | |
transfers, attaching protective films and other assistance) |
Increase in the number of mobile phones sold | |||
Corporate | • People hired during 2023 became productive and the number of | ||
mobile phones sold increased due to the sales initiatives of | |||
solutions | carriers and other reasons | ||
• Sales increased for Bell-Park original services, such as an | |||
outsourced kitting/installation service | |||
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Number of Carrier Shops and Mobile Phones Sold
The number of carrier shops declined but the number of phones sold increased.
Number of Carrier Shops
Number of Mobile Phones Sold
349 333
End-Dec. End-Dec.
2023 2024
-16 shops
Acquired (including exchange) | +13 |
Sold (including exchange) | -13 |
Redevelopment, building closings, etc. | -2 |
Consolidation of shops near each other | -11 |
Increase/decrease in secondary agent | |
shops | -3 |
1,049,000 1,169,000 +11.4% YoY
2023 2024
Exchanging shops with other phone sales agents and using other measures to establish dominant presences in areas with a network of shops
(The medium-term goal is to increase the number of shops)
Larger number of sales promotion events raised the number of mobile phones sold, mainly to new subscribers.
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Increased Sales of Smartphone Accessories
Sales of smartphone accessories at
directly operated carrier shops
+14.0% YoY
Growing sales of wireless earbuds, chargers with backup, screen coating agent and other accessories
2023 2024
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Corporate Solutions
- Steadily increasing the sales network and number of locations
- Sales increasing in the core phone/PC category and for kitting and other services
Corporate Solutions Sales Network |
Operations in Tohoku |
(Sendai) started in 2024 |
Head office/other |
offices (Tokyo) |
Operations in Tokai |
(Nagoya) started in 2023 |
Revenue from Other Than Phones/PCs
(Gross Profit)
+60.6% YoY | Growth of kitting sales |
2023 2024
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SG&A Expenses
SG&A expenses increased mainly due to higher personnel and ads/sales promotion expenses
(million yen)
Personnel, | Ads/sales | Rent | Others | |||
etc. | promotion | |||||
20232024
Ads/sales promotion
+531 million yen
Expenses increased due to a larger number of sales promotion events
Personnel expenses
+662 million yen
More people for sales
promotion events Payments of bonuses to offset inflation and other higher expenses
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Higher Pct. of Full-time Employees by Hiring Experienced People
Increased hiring of people with prior work experience, which is now accounts for more than 80% of all full-time employees.
Continuing to provide training to further strengthen consulting capabilities.
Full-time/temporary employee ratio | Recruiting expenses | |||
(No. of persons) | + 20.2% YoY | (million yen) | ||
Full-time | Temporary | |||
employees | employees | More hiring of | ||
2,387 | 2,428 | experienced people | ||
219 | 263 | |||
79.5% | 82.4% | |||
End-Dec. | End-Dec. | 2023 | 2024 | |
2024 | ||||
2023 | ||||
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More Activities to Improve Retention Rate
Aiming for a full-time employee retention of at least 90% by providing workplace environments that are pleasant and enable people to upgrade skills and achieve career goals
Full-time employee retention
(consolidated)
Goal
90% or
more
2024 2027
Number of paid vacation days used
(consolidated)
*Excludes staff who receive no paid vacation days
11.5 | 12.1 |
Number of days | |
+0.6
2023 2024
* Retention rate = 100% - (Resignations during the year / Number of employees at beginning of the year)
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