Results of Operations
for the First Half of 2023
August 7, 2023
Bell-Park Co., Ltd.
Tokyo Stock Exchange Standard Market (Stock code: 9441)
© Bell-Park Co., Ltd. All rights reserved
Statement of Income
Sales, operating income and ordinary income were higher due to an increase in the number of mobile phones and other products sold.
Profit attributable to owners of parent decreased mainly because of a decline in compensation payments received in association with closing shops.
(million yen) | |||
1H 2022 | 1H 2023 | YoY change | |
results | results | ||
Net sales | 51,836 | 57,823 | +5,987 |
(Comp.) | (100.0%) | (100.0%) | +11.6% |
Operating income | 2,286 | 2,454 | +168 |
(4.4%) | (4.2%) | +7.4% | |
Ordinary income | 2,300 | 2,482 | +181 |
(4.4%) | (4.3%) | +7.9% | |
Profit attributable to | 1,778 | 1,710 | -68 |
owners of parent | (3.4%) | (3.0%) | -3.8% |
© Bell-Park Co., Ltd. All rights reserved | 2 |
1H 2023 Topics by Sales Channel
Impact on net | Impact on | ||
Sales | operating | ||
Topics | sales | ||
channels | income | ||
(YoY change) | |||
(YoY change) | |||
Increase in the number of mobile phone sales | |||
Increase in sales to new subscribers because of many sales events | |||
Carrier | On the other hand, advertising and sales promotion expenses increased | ||
shops | Improved shop efficiency | ||
Closed and consolidated some shops and increased the use of | |||
procedures that customers perform themselves | |||
Corporate | More salespeople for the growth of business operations |
solutions | Higher SG&A expenses mainly for personnel expenses |
© Bell-Park Co., Ltd. All rights reserved | 3 |
First Half New Subscriber Sales Up for Second Consecutive Year
Number of mobile phones sold to new subscribers at directly operated existing carrier shops (245 shops)
+12.9% YoY 168,000
149,000
124,000 +20.3% YoY
1H 2021 | 1H 2022 | 1H 2023 |
© Bell-Park Co., Ltd. All rights reserved | 4 |
A Shop Network Based on the Market Outlook
In response to changes in market conditions, Bell-Park has since 2021 been consolidating shops near each other, exchanging shops with those of other sales agents, closing unprofitable shops and taking other actions to improve the network of existing shops.
(The medium-term goal is to increase the number of shops.)
Change in the Number of Directly Operated Carrier Shops
Newly opened/ | Closed/sold | ||||
acquired | |||||
+21 | -23 | +27 | -29 | ||
301 | 299 | 297 | |||
End-June | End-June | End-June |
2021 | 2022 | 2023 |
© Bell-Park Co., Ltd. All rights reserved | 5 |