Bellpark Co., Ltd.TSE: 9441

Information Meeting for Results of Operations the First Half of 2024

Aug 7, 2024 at 10:00 PM UTC · Issued by Bellpark Co., Ltd.

Results of Operations

for the First Half of 2024

August 8, 2024

Bell-Park Co., Ltd.

Tokyo Stock Exchange Standard Market (Stock code: 9441)

Statement of Income

			(million yen)

	1H 2023	1H 2024
	results	results	YoY change


Net sales	57,823	57,127	-696
(Comp.)	(100.0%)	(100.0%)	-1.2%

Operating income	2,454	2,710	+255
	(4.2%)	(4.7%)	+10.4%

Ordinary income	2,482	2,763	+280
	(4.3%)	(4.8%)	+11.3%

Profit attributable to	1,710	1,999	+289
owners of parent	(3.0%)	(3.5%)	+16.9%

1H 2024 Topics by Sales Channel

		Impact on	Impact on
Sales		operating
Topics	net sales
channels	income
	(YoY change)
		(YoY change)

	Increase in the number of mobile phone sales
	• Increase in communications line subscriptions excluding sales of phones
	(service contracts for only an SIM card)
	 Decrease in net sales due to lower unit sales
Carrier	• Increase in sales promotion expenses due to an increase in number of sales
promotion events
shops	Increase in consistent revenue

	• Renewal commissions increased from one year earlier
	• Number of monthly-charge shop smartphone support members steadily
	increased.
	(Unlimited support plans are popular, which include data transfers, attaching
	protective films and other assistance)

	Increase in the number of mobile phone sales
Corporate	•	Mobile phone sales increased because of demand among current
solutions		customers for replacing phones
•	Sales increased for Bell-Park original services, such as an outsourced

		kitting/installation service

		© Bell-Park Co.,Ltd. All rights reserved	3

Increased Number of New Sales Due to Increased Sales Promotion Events

Number of mobile phones sold to new subscribers at directly operated carrier shops (247 existing shops)

(No. of mobile phones sold)

151,000 +13.8% YoY

230,000

+33.9% YoY

172,000

1H	1H	1H
2022	2023	2024

*There were 293 directly operated carrier shops at the end of June 2024 and 247 existing shops after adjusting for 46 shops opened, acquired, closed or sold between January 2022 and June 2024.

Monthly-charge Shop Smartphone Support Members

Steady increase in members is a growing source of consistent revenue

Number of monthly-charge shop smartphone support members

(Directly operated SoftBank and Y!mobile shops)

Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun.

2022

2023

2024

The monthly-charge shop smartphone support service

	Unlimited use of more	Regular inspections
than 20 types of support	4 times in first year and 2
times/year afterward

			Complete plan - Unlimited use
			of all 24 types of support
			¥990/month
			Reduced plan -
			Unlimited use of 21 ¥550/month
			types of support

	Only for
	complete plan	PayPay refund	About ¥2,000
	Annual benefits for	Smartphone	About ¥5,500
	customers	accessory coupon

* Amount includes tax

The monthly-charge shop smartphone support service includes data transfers, attaching protective films and coatings, regular maintenance, protection for malicious calls and mail at a shop. (The service is provided by SoftBank and Y!mobile shops.)

Increased Sales of Smartphone Accessories

Sales of smartphone accessories at

directly operated carrier shops

1H	1H
2023	2024

Growing sales of wireless earbuds, chargers with backup, screen coating agent and other accessories

Progress with Store Network Dominance

Exchanging shops with other phone sales agents and using other measures to establish dominant presences in areas with a network of existing shops

(The medium-term goal is to increase the number of shops)

Change in the Number of

Directly Operated Carrier Shops

(No. of shops)

293-7

Sold (including exchange)

Redevelopment, building closings, etc.

-5

-2

Acquired (including exchange)

293

End-Dec. 2023

End-Jun. 2024

Reduction of Electricity Use

Timers are used to automatically turn off store signs after 10PM

These timers lowered electricity use by 8.6% between June 2023 and May 2024 compared with the previous year

Electricity use at directly operated

carrier shops

-8.6% YoY

8,920,000 8,150,000

kWhkWh

Timers in an electrical	Signs switch off at
panel	10PM

Jun. 2022 - May 2023 Jun. 2023 - May 2024

More Activities to Improve Full-time Employee Retention

Upgrading and expanding training

programs

Knowledge about products and services
Improvement of customer interaction and consulting skills
Utilization of Generative AI and other advanced technologies

A pleasant and productive workplace

environment

DE&I (diversity, equality and inclusion) and health management
Measures to increase use of paid vacation time and men's' child care leave time off
More interaction among employees (meetings, company trips, other activities)

Aiming for a full-time employee retention of at least 90% by providing workplace environments that are pleasant and enable people to upgrade skills and achieve career goals

Full-time employee retention (consolidated)

Up 4.4 pct. points from

2022 to 2023

Goal 90% or more

2022

2023

〜

2027

Retention rate = 100% - (Resignations during the year / Number of employees at beginning of the year)
DE&I is the concept of increasing diversity, equity, and inclusion in an organization and creating an environment where diverse human resources respect each other and can demonstrate their abilities.

Higher Pct. of Full-time Employees by Hiring Experienced People

Started increasing hiring of people with prior work experience in 2022 and these people are now more than 80% of all full-time employees.

Continuing to provide training to further strengthen consulting capabilities.

Full-time/temporary employee ratio

Full-time	Temporary	(No. of persons)

employees	employees

Recruiting expenses

(million yen)

1H 2H

Full-year

79.5%

77.1%

81.5%

End-Dec.	End-Dec.	End-Jun.
2022	2023	2024

202220232024

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