Results of Operations
for 2021
February 10, 2022
Bell-Park lo., Ltd.
Tokyo Stock Exchange JASDAQ Standard (Stock code: 9441)
© Bell-Park lo., Ltd. All rights reserved
- 2021 Financial Highlights
- Initiatives for Medium- to Long-term Growth
- 2022 Plan and Shareholder Returns
© Bell-Park lo., Ltd. All rights reserved | 2 |
Statement of Income
Net sales: | Sales surpassed 100 billion yen for the second time and rose to an all-timehioh |
Growth backed by record-high number of mobile phones sold: | |
1,066,000 units (+26.1% YoY) |
Operatino income: Decreased because of a decline in profit per mobile phone sold that started in the 2Q and higher SG&A expenses due partly to more shops and overtime
(million yen) | ||||
2020 | 2021 | YoY chanoe | ||
results | results | |||
Net sales | (lomp.) | 98,843 | 107,281 | +8,438 |
(100.0%) | (100.0%) | +8.5% | ||
Operatino income | 5,052 | 4,677 | -374 | |
(5.1%) | (4.4%) | -7.4% | ||
Ordinary income | 5,348 | 4,646 | -701 | |
(5.4%) | (4.3%) | -13.1% | ||
Profit attributable to | 3,620 | 3,277 | -342 | |
owners of parent | (3.7%) | (3.1%) | -9.5% | |
© Bell-Park lo., Ltd. All rights reserved | 3 |
2021 Topics by Sales Channel
Impact on net | Impact on | ||
Sales | operatino | ||
Topics | sales | ||
channels | income | ||
(YoY chanoe) | |||
(YoY chanoe) | |||
・Increase in the number of mobile phones and other products sold
- Higher sales vs. 2020, when the pandemic reduced shop operating hours in April-May 2020
- Strong sales of Y!mobile service plans, which have low rates
・Increase in after-salesservices provided
Carrier | Started fee-based support services | |||
・Hioher SG&A expenses | ||||
shops | ||||
(1) Personnel (increase): | More shop personnel due to the higher | Earninos down | ||
number of shops and more overtime as the | Hioher sales mainly | because of a | ||
growth in sales created a large volume of | due to laroer sales | decrease in | ||
work | volume | profit per | ||
(2) Rent (increase): | Larger number of shops | mobile phone | ||
(3) Sales promotion (increase): More cash refunds because of the growth in | sold and hioher | |||
SG&A expenses | ||||
sales | ||||
Corporate | ・Increase in mobile phone and PC sales | |||
sales | Sales increased partly because people hired to increase the sales force in the | |||
previous fiscal year are now contributing to sales | ||||
© Bell-Park lo., Ltd. All rights reserved | 4 |
Strenothenino Customer Support Services
In April 2021, started providing smartphone set up support for a fee. Services include transfers of data to the new mobile phone, applying screen protectors and other activities.
Growth of After-sales Services
Standard services | Fee-based services | |
Shop operations were limited during April-May 2020
Started providino support for a fee
Support services performed well because of services provided to smartphone buyers wanted to use their phones immediately
5 | ||||
© Bell-Park lo., Ltd. All rights reserved |
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