Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q3 2025 Earnings Presentation

9 slides from Mag Interactive Ab's earnings presentation, Jun 25, 2025

  1. Slide 1: Stockholm & Brighton

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q3 Highlights

    Q3 Highlights Crozzle scaling up quickly Record arpdau +14% Strong New games pipeline

  3. Slide 3: Third biggest game in portfolio in June - scaling fast in early Q4

    third biggest game in portfolio in June - scaling fast in early q4

  4. Slide 4: Product Mix

    Product Mix 46 MSEK 15 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Crozzle Growth Live ops Tile Mansion Word Mansion WordBubbles! 2 MSEK ? ? ? Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle Currency and divestment impact YOY

  5. Slide 5: Audience KPIs

    Audience KPIs Compared to q3 2023/24 User Acquisition DAU ARPDAU 15 1.2 8 12 6 0.8 US cents Millions 9 MSEK 12 13 1.1 1.0 4 7.1 6 0.4 6.3 2 3 0 0 0 Q3 23/24 Q3 24/25 Q3 23/24 Q3 24/25 Q3 23/24 Q3 24/25 Ua increasing from low levels, accelerating into q4 GENERAL stability AND strengthened ARPDAU

  6. Slide 6: USD Net Sales stable YoY

    USD NET Sales stable YoY Net sales NET SALES USD Adj EBITDA 80 8 20 6.4 4.8 MUSD MSEK MSEK 40 10 70 6.4 18 63 3.2 6.4 12 1.6 0 0 0 Q3 23/24 Q3 24/25 Q3 23/24 Q3 24/25 Q3 23/24 Q3 24/25 Improved hedge AS UA increases in Q4 HEALTHY UNDERLYING CASH GENERATION - 94 MSEK CASH BALANCE

  7. Slide 7: Expect increasing UA in Q4

    Expect increasing UA in Q4 usd/SEK rate change impacts growth 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q Q Q 3 4 2 4 2 4 2 4 2 24 20 20 23 24 20 20 22 23 /2 /2 /2 /2 /2 22 23 21 22 4 5 5 4 3

  8. Slide 8: Growth Engines

    Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games

  9. Slide 9: Looking Ahead

    Looking Ahead crozzle - continued scale up More new games to market tests Team play comes to QuizDuel

MAG Interactive — Q3 2025 Earnings Presentation on 6ix