Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q2 2026 Earnings Presentation

9 slides from Mag Interactive Ab's earnings presentation, Apr 1, 2026

  1. Slide 1: Stockholm & Brighton

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q2 Highlights

    Q2 Highlights 16% USD Revenue growth Overall arpdau +35% record quarter for QuizDuel

  3. Slide 3: Geo expansion in Q3 - Italian, Spanish, Dutch, Danish, Norwegian

    geo expansion in q3 - Italian, Spanish, Dutch, Danish, Norwegian

  4. Slide 4: Product Mix

    Product Mix 48 MSEK 15 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Crozzle Growth Live ops Tile Mansion Word Mansion WordBubbles! 2 MSEK ? ? ? Wordalot Word Peace new games & cores CATALOG WordBrain 2 WordBlobs WordWhizzle WordWhizzle Currency and divestment impact YOY

  5. Slide 5: Audience KPIs

    Audience KPIs Compared to q2 2024/25 User Acquisition DAU ARPDAU 20 1.2 10 US cents Millions MSEK 10 0.6 5 1.0 8.8 14 0.9 6.5 12 0 0 0 Q2 24/25 Q2 25/26 Q2 24/25 Q2 25/26 Q2 24/25 Q2 25/26 User acquisition volumes lower SEQUENTIALLY ARPDAU CONTINUES AT STRONG LEVELS

  6. Slide 6: Financial KPIs

    FINANCIAL KPIs USD SALES GROWTH Adj NET SALES Adj Net sales USD Adj EBITDA 80 8 20 MUSD MSEK MSEK 40 4 10 67 64 6.1 7.1 18 17 0 0 0 Q2 24/25 Q2 25/26 Q2 24/25 Q2 25/26 Q2 24/25 Q2 25/26 Organic growth in usD 16% MARGINS RECOVERING - 84 MSEK CASH BALANCE

  7. Slide 7: Stronger Margins

    STRONGER MARGINS MARGINS RECOVER AFTER LOWER UA SPEND 100,000 40 % Adj Net sales Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q Q Q Q 4 2 4 2 4 2 4 2 4 2 20 20 23 24 25 20 20 22 23 24 /2 /2 /2 /2 /2 22 23 /2 21 22 4 6 5 4 3 5

  8. Slide 8: Growth Engines

    Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games

  9. Slide 9: Looking Ahead

    Looking Ahead Continued expansion of crozzle quizDuel & wordzee operations New cores to boost arpdau

MAG Interactive — Q2 2026 Earnings Presentation on 6ix