Mag Interactive Ab · OMXSTO:MAGI
Mag Interactive Ab — Q1 2025/2026 Earnings Presentation
9 slides from Mag Interactive Ab's earnings presentation, 2025
Slide 1: Stockholm & Brighton - 350m+ downloads
STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!
Slide 2: Q1 Highlights
Q1 Highlights 18% USD Revenue growth Overall arpdau +35% Revenue record for QuizDuel
Slide 3: User acquisition challenges - further geo expansion in Q2
User acquisition challenges - further geo expansion in q2
Slide 4: Product Mix
Product Mix 54 MSEK 15 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Crozzle Growth Live ops Tile Mansion Word Mansion WordBubbles! 2 MSEK ? ? ? Wordalot Word Peace new games & cores CATALOG WordBrain 2 WordBlobs WordWhizzle WordWhizzle Currency and divestment impact YOY
Slide 5: Audience KPIs
Audience KPIs Compared to q1 2024/25 User Acquisition DAU ARPDAU 20 1.2 10 US cents Millions MSEK 10 19 0.6 1.0 5 9.3 13 0.9 6.9 0 0 0 Q1 24/25 Q1 25/26 Q1 24/25 Q1 25/26 Q1 24/25 Q1 25/26 UA AT LOWER LEVELS IN q1 than Q4 ARPDAU CONTINUES AT STRONG LEVELS
Slide 6: Net sales growth
Net sales growth Adj NET SALES Adj Net sales USD Adj EBITDA 80 8 20 MUSD MSEK MSEK 40 67 71 4 7.5 10 18 6.4 14 0 0 0 Q1 24/25 Q1 25/26 Q1 24/25 Q1 25/26 Q1 24/25 Q1 25/26 Organic growth in usD 18% MARGINS RECOVERING WITH LOWER LEVELS OF UA - 78 MSEK CASH BALANCE
Slide 7: Stronger Margins
STRONGER MARGINS MARGINS RECOVER AFTER LOWER UA SPEND 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q Q Q Q /2 4 2 4 2 4 2 4 2 4 1 25 5 20 20 23 24 20 20 22 23 24 /2 /2 /2 /2 /2 22 23 21 22 6 4 5 4 3
Slide 8: Growth Engines
Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games
Slide 9: Looking Ahead
Looking Ahead crozzle - global rollout quizDuel & wordzee operations New cores to boost arpdau