Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q4 2025 Earnings Presentation

9 slides from Mag Interactive Ab's earnings presentation, Oct 22, 2025

  1. Slide 1: Stockholm & Brighton – 350 m+ downloads

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q4 Highlights

    Q4 Highlights Crozzle - scaling with strong UA Overall arpdau +46% Top year for QuizDuel

  3. Slide 3: Second biggest game in portfolio in Q4

    Second biggest game in portfolio in Q4

  4. Slide 4: Product Mix

    Product Mix 60 MSEK 15 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Crozzle Growth Live ops Tile Mansion Word Mansion WordBubbles! 2 MSEK ? ? ? Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle Currency and divestment impact YOY

  5. Slide 5: Audience KPIs

    Audience KPIs Compared to q4 2023/24 User Acquisition DAU ARPDAU 35 1.2 10 28 7.5 0.8 US cents Millions 21 MSEK 34 1.1 5 9.5 14 0.4 0.9 6.5 2.5 7 9 0 0 0 Q4 23/24 Q4 24/25 Q4 23/24 Q4 24/25 Q4 23/24 Q4 24/25 Ua increasing from low levels, accelerating through q4 GENERAL stability AND strengthened AR

  6. Slide 6: Net sales growth

    Net sales growth Net sales NET SALES USD Adj EBITDA 80 8 20 6.4 4.8 MUSD 8.0 MSEK MSEK 40 77 10 20 66 3.2 6.1 1.6 5 0 0 0 Q4 23/24 Q4 24/25 Q4 23/24 Q4 24/25 Q4 23/24 Q4 24/25 Organic growth in usD 31% UA impact ON MARGINS, CASH remains stable - 87 MSEK CASH BALANCE

  7. Slide 7: Increased UA in Q4

    INCREASED UA in Q4 GROWTH DESPITE USD DECLINE, MARGINS TAKE A HIT FROM UA VOLUMES 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q Q Q 4 2 4 2 4 2 4 2 4 20 20 23 24 20 20 22 23 24 /2 /2 /2 /2 22 23 /2 21 22 4 5 4 3 5

  8. Slide 8: Growth Engines

    Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games

  9. Slide 9: Looking Ahead

    Looking Ahead crozzle - global roll out More new games to market tests Team play expansion

MAG Interactive — Q4 2025 Earnings Presentation on 6ix