Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q1 2025 Earnings Presentation

10 slides from Mag Interactive Ab's earnings presentation, Jan 22, 2025

  1. Slide 1: Stockholm & Brighton, 350m+ downloads

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q1 Highlights

    Q1 Highlights Sequential revenue growth Increased UA behind QuizDuel Primetime divestment Investments in platform and new games dividend of 1 SEK per share

  3. Slide 3: Primetime

    Primetime Sold with effect jan 1st 5 msek improved annual ebit 7 msek lower sales 7 employees effected Effect on q2: january + February

  4. Slide 4: Crozzle soft launch

    Crozzle soft launch >100k downloads

  5. Slide 5: Product Mix

    Product Mix 47 MSEK 17 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Revenues Growth Live ops Tile Mansion Word Mansion WordBubbles! 5 MSEK ? ? Primetime Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle Maturity

  6. Slide 6: Audience KPIs

    Audience KPIs Compared to q1 2023/24 User Acquisition DAU ARPDAU 16 1.2 8 12 6 0.8 US cents Millions MSEK 8 4 13 1.1 1.0 6.8 6.9 11 0.4 4 2 0 0 0 Q1 23/24 Q1 24/25 Q1 23/24 Q1 24/25 Q1 23/24 Q1 24/25 Ua increasing from low levels Portfolio stability

  7. Slide 7: Impact From Low User Acquisition

    Impact From Low User Acquisition Net sales CONTRIBUTION Adj EBITDA 80 60 25 20 60 40 15 MSEK MSEK MSEK 40 77 69 55 20 45 10 19 17 20 5 0 0 0 Q1 23/24 Q1 24/25 Q1 23/24 Q1 24/25 Q1 23/24 Q1 24/25 Overall sequential stability HEALTHY UNDERLYING CASH GENERATION - 119 MSEK CASH BALANCE

  8. Slide 8: UA Fluctuation Impact

    UA Fluctuation Impact Revenue stabilizing sequentially - stable margins 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q Q 4 2 4 2 4 2 4 12 4 20 20 23 20 20 22 23 4/ /2 /2 /2 22 23 21 22 25 4 3

  9. Slide 9: Growth Engines

    Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games

  10. Slide 10: Looking Ahead

    Looking Ahead quizduel growth More new games to market tests crozzle - soft launch Increased Platform impact

MAG Interactive — Q1 2025 Earnings Presentation on 6ix