Slide 1: Stockholm & Brighton, 350m+ downloads
STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!
Slide 2: Q2 Highlights
Q2 Highlights Strong December Increased UA towards crozzle New games pipeline
Slide 3: Scale up begins
Scale up begins
Slide 4: Product Mix
Product Mix 47 MSEK 17 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Crozzle Growth Live ops Tile Mansion Word Mansion WordBubbles! 3* MSEK ? ? ? Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle * Other is effected negatively by the move of crozzle to growth
Slide 5: Audience KPIs
Audience KPIs Compared to q2 2023/24 User Acquisition DAU ARPDAU 12 1.2 8 9 6 0.8 US cents Millions 12 MSEK 6 1.2 1.0 4 6.5 6.5 8 0.4 2 3 0 0 0 Q2 23/24 Q2 24/25 Q2 23/24 Q2 24/25 Q2 23/24 Q2 24/25 Ua increasing from low levels Portfolio stability - same DAU as Q1
Slide 6: Impact From Low User Acquisition
Impact From Low User Acquisition Net sales CONTRIBUTION Adj EBITDA 80 60 25 20 60 40 15 MSEK MSEK MSEK 40 70 67 54 46 10 21 20 18 20 5 0 0 0 Q2 23/24 Q2 24/25 Q2 23/24 Q2 24/25 Q2 23/24 Q2 24/25 Overall sequential stability HEALTHY UNDERLYING CASH GENERATION - 96 MSEK CASH BALANCE
Slide 7: UA Fluctuation Impact
UA Fluctuation Impact stable Revenue - solid margins 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q Q 2 4 2 4 2 4 2 4 24 20 20 23 20 20 22 23 /2 /2 /2 /2 22 23 21 22 4 5 4 3
Slide 8: Growth Engines
Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games
Slide 9: Looking Ahead
Looking Ahead crozzle - scale up More new games to market tests QuizDuel & wordzee