Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q3 2024 Earnings Presentation

11 slides from Mag Interactive Ab's earnings presentation, Jun 26, 2024

  1. Slide 1: Stockholm & Brighton, 350m+ downloads

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q3 Highlights

    Q3 Highlights Positive Crozzle development continued profitability Wordzee and QuizDuel momentum

  3. Slide 3: Crozzle

    CROZZLE couecre

  4. Slide 4: Crozzle Next Steps

    crozzle Next Steps Adding more content & events Gradually increase UA investments Tracking towards global launch

  5. Slide 5: Product Mix

    Product Mix 46 MSEK 19 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Revenues Growth Live ops Tile Mansion Word Mansion WordBubbles! 5 MSEK ? ? Primetime Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle Maturity

  6. Slide 6: Audience KPIs

    Audience KPIs Compared to Q3 2022/23 User Acquisition DAU ARPDAU 20 1.5 8 16 6 1 US cents Millions 12 MSEK 19 1.3 4 7.1 8 1.1 6.3 12 0.5 2 4 0 0 0 Q3 22/23 Q3 23/24 Q3 22/23 Q3 23/24 Q3 22/23 Q3 23/24 DAU and ARPDAU impacted by lower UA volumes DAU is stable sequentially

  7. Slide 7: Impact From Low User Acquisition

    Impact From Low User Acquisition Net sales CONTRIBUTION Adj EBITDA 100 60 25 20 15 MSEK MSEK MSEK 50 89 30 57 22 71 48 10 18 5 0 0 0 Q3 22/23 Q3 23/24 Q3 22/23 Q3 23/24 Q3 22/23 Q3 23/24 Overall sequential stability HEALTHY UNDERLYING CASH GENERATION - 116 MSEK CASH BALANCE

  8. Slide 8: UA Fluctuation Impact

    UA Fluctuation Impact Profit margins back to pre-2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q3 2021 Q1 2022 Q3 2022 Q1 2023 Q3 22/23 Q1 2024 Q3 2024

  9. Slide 9: Growth Engines

    Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games

  10. Slide 10: Looking Ahead

    Looking Ahead Stable live games Match-3 and card king in QuizDuel Expanding crozzle

  11. Slide 11: Crozzle Q3 2023/2024 Soft Launch

    Q3 2023/2024 Soft Launch CROZZLE 71 MSEK Net Sales 18 ebitda msek “We continue to run a stable and profitable business. Our Q3 EBITDA margin was 26%” -Daniel Hasselberg, CEO

MAG Interactive — Q3 2024 Earnings Presentation on 6ix