Slide 1: Tinybeans Group Limited Investor Briefing March 2019
For personal use only Tinybeans Group Limited (ASX:TNY) Investor Briefing March 2019 March 2019 Investor Briefing Page 1
Slide 2: Our Vision
Our Vision For personal use only March 2019 Investor Briefing Page 2
Slide 3: TNY: H1-2019 growth highlights
TNY: H1-2019 growth highlights For personal use only +41% +112% +42% 3M 1.1M $1.67M registered users monthly active users total revenue +165% +164% $ 1.14M $282K advertising revenue monthly recurring revenues March 2019 Investor Briefing All percentages are compared to the same period 12 months earl
Slide 4: FY19's momentum drives strong start
FY19’s momentum drives strong start For personal use only • $1.67M+ revenue for the half, growth of 112% on H1-FY18 • Acceleration in advertising revenue, for both brand partnerships and programmatic reaching $1.14M, an increase of over 164% on H1-FY18 • Launched an upgraded Premium subscription off
Slide 5: Path to cashflow breakeven
Path to cashflow breakeven For personal use only Positive Trajectory Reduction in Quarterly Cash Burn $- • Cash burn is improving each quarter: Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19 Q3-FY19 Q4-FY19 • Q3-FY19 expected to be between $500K and $(100,000) $650K* (compared to $967K in Q2) • Q4-FY19 expected to
Slide 6: Record revenue growth
Record revenue growth For personal use only Tinybeans Revenues • Growth across both direct brand partnerships of $1,800,000 244% on the same period last year to $565k, whilst growing programmatic advertising $577k, which was $1,600,000 115% on the same period last year $1,400,000 • Premium subscript
Slide 7: Monthly recurring revenues
Monthly recurring revenues For personal use only $300,000 In Q4, monthly recurring revenues $250,000 accelerated to $282k per month, representing a 43% increase on the previous quarter. $200,000 The investments in programmatic $150,000 advertising and premium are making the largest impact to the rec
Slide 8: Advertising revenues
Advertising revenues For personal use only $800,000 $700,000 $600,000 +164% YoY $500,000 $400,000 $300,000 $200,000 $100,000 $- March 2019 Investor Briefing Page 8
Slide 9: Premium subscription metrics
Premium subscription metrics For personal use only Customer Acquisition Cost (CAC) $35.00 • Overall customer acquisition costs remained $30.00 flat for Q2-FY19 at $0.77 $25.00 $20.00 • CAC to acquire a paying premium customer $15.00 also remained steady at $18.50 $10.00 $5.00 • Annualized revenue pe
Slide 10: User growth metrics
User growth metrics For personal use only Registered Users Monthly Active Users 12 month User Retention 3,000,000 1,150,000 100% 1,100,000 2,800,000 1,050,000 80% 2,600,000 1,000,000 60% 2,400,000 950,000 900,000 40% 2,200,000 850,000 2,000,000 20% 800,000 1,800,000 750,000 0% Q1 Q2 Q3 Q4 1,600,000
Slide 11: Record NPS
Record NPS For personal use only • Launched NPS tracking in April 2018 with a survey to all parents: • Score = 73 • Ongoing survey to new parents after their first month of membership. • Average Score = 60 • End of Feb 19 we sent another survey to all parents like we did in April 2018. • New Score =
Slide 12: Improving cash receipts
Improving cash receipts For personal use only Cash Receipts $1,000,000 $900,000 • Positive cash flow trajectory with cash $800,000 receipts for H1-FY19 of over $1.5M, up 87% on H1-2018 $700,000 $600,000 • Cost base flat – currently around $550k per month AUD $500,000 $400,000 • With revenues increas
Slide 13: Technology & product developments
Technology & product developments For personal use only Improvements released in H1 include: • Completed visual redesign of entire iOS app and all Product and Marketing emails. • Launched revamped photo-upload experience that 48% Half is clearer and takes fewer clicks. This is a key step in new pare
Slide 14: Audience growth (ie marketing)
Audience growth (ie marketing) For personal use only Highlights for in H1 include: • Completed consumer rebrand and revised brand assets • 500K new users added in the first half of the fiscal year 48% Half on Half • PR campaign to improve Tinybeans brand awareness, resulting in significant U.S. cove
Slide 15: Our journey so far (and we're just getting started)
Our journey so far (and we’re just getting started) For personal use only Dec 2018 3M members and $1.67M in November 2018 revenues for H1-FY19 Reached 1M Monthly Active users June 2018 2.5M members and $1.72M in revenues for FY18 January 2018 Tinybeans featured on homepage of U.S. App Store December
Slide 16: FY19 team priorities (an update)
CONFIDENTIAL FY19 team priorities (an update) • Launch new app experience driving 3X time spent in app in H1-FY19 For personal use only Product • Launch new gallery experience with story automation in H1-FY19 • Photo recognition and import photos features H2-FY19 • Annual sponsorship programs Advert
Slide 17: H2-FY19 team priorities
CONFIDENTIAL H2-FY19 team priorities • Investing further into content driving activity on platform For personal use only Product • Redesigning milestone experience, thus driving unique data acquisition • Further investment of feed in app driving longer time spent • Monetising the increased amount of
Slide 18: Appendix
For personal use only APPENDIX March 2019 Investor Briefing Page 18
Slide 19: P & L (auditor reviewed)
P & L (auditor reviewed) For personal use only March 2019 Investor Briefing Page 19
Slide 20: Balance sheet (auditor reviewed)
Balance sheet (auditor reviewed) For personal use only March 2019 Investor Briefing Page 20
Slide 21: Cashflow (auditor reviewed)
Cashflow (auditor reviewed) For personal use only March 2019 Investor Briefing Page 21
Slide 22: Corporate information
Corporate information Tinybeans Group Ltd For personal use only L1, 26 Wentworth Ave Surry Hills NSW 2010 www.tinybeans.com investors@tinybeans.com @tinybeanskids Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does n