Slide 1: Equity Raise following Strategic Acquisition of Qeepsake
For personal use only Equity Raise following Strategic Acquisition of Qeepsake INVESTOR PRESENTATION 20.11.2025 ASX: TNY Not for release to US wire services or distribution in the United States
Slide 2: Important Information & Disclaimer
Important Information & Disclaimer For personal use only The following notice and disclaimer applies to this investor presentation ("Presentation" or "document") and you are therefore advised to read this carefully before reading or making any other use of this Presentation or any information contai
Slide 3: Important Information & Disclaimer (Cont'd)
Important Information & Disclaimer (Cont’d) For personal use only Investment risk - An investment in the New Shares is subject to investment and other known and unknown risks, some of which are beyond the control of Tinybeans including loss of income and principal invested. The Company does not guar
Slide 4: Important Information & Disclaimer (Cont'd)
Important Information & Disclaimer (Cont’d) In particular, no representation, warranty or assurance (express or implied) is given that the occurrence of the events expressed or implied in any forward-looking statements in this For personal use only Presentation will actually occur. Actual operations
Slide 5: Content
Content For personal use only 01 02 03 04 05 SUMMARY STRATEGIC TRANSACTION EQUITY RAISING APPENDICES RATIONALE OVERVIEW OVERVIEW Acquisition rationale & Why acquisition drives Key transaction terms Offer structure, timetable Qeepsake Info Qeepsake overview step-change for Tinybeans & use of funds Bo
Slide 6: Key Acquisition Highlights
1 - Summary Key Acquisition Highlights For personal use only Strategic Scale 1 Acquisition adds ~40,000 paid subscribers following integration, positioning Tinybeans at approximately 90,000 subscribers, and expands the footprint across North America Revenue Acceleration 2 Acquisition adds high-value
Slide 7: Company overview
For personal use only Company overview The privacy-first memory platform for modern parents Our growth strategy is anchored on our mission to serve families across generations and lifetimes About Mission Vision Tinybeans is a trusted platform for To foster love, not likes. We help By combining techno
Slide 8: Qeepsake at a glance
Qeepsake at a glance For personal use only The only SMS based family journaling product 2015 70M Year Founded Memories Saved 49K 700K Paid Subscribers Registered Users US$3.06M ARR US$1.0M Photobook Revenue “ Love that I am prompted to write daily. And if I don’t, I can always open the app and add t
Slide 9: Evolving Tinybeans into the complete privacy-first memory platform
1 - Summary Evolving Tinybeans into the complete privacy-first For personal use only memory platform Content & milestones oto Private & secu re g and ph Journalin ks offering boo printed oks Story bo hoto Family p s h a r ing Build your s tory Calenda r feature Only SMS based journaling product 9
Slide 10: Compelling value creation
1 - Summary Compelling value creation For personal use only Scale of combined business on Day 1 Total Annual Paid Subscribers Lifetime Value Revenue 100k US$8.9M $352 Monthly active Photobooks Memories uploaded users ordered 770M 900k 101k Paid Subscribers: TNY Paid Subscribers FY25 (51k) + Qeepsake
Slide 11: Paid subscribers increased by ~80% following integration
Paid subscribers increased by ~80% following integration 2. Strategic For personal use only Strategic 1 EXPANDS MARKET Delivers step-change in US proposition and scale rationale rationale REACH & USER BASE Positions Tinybeans as leader in the privacy-first parenting and digital family memory market S
Slide 12: Strategic rationale: Immediate step change in scale & reach
For personal use only 2 - Strategic rationale Immediate step change 51K in scale & reach Cementing footprint Almost doubling scale in Tinybeans #1 + 91K 1 in the US growth market with +25M^ children aged 0-5 and rising privacy demand. Larger combined user base, unlocking bundled subscription & photo
Slide 13: Driving stronger, more predictable revenue quality
2 - Strategic rationale Driving stronger, more predictable revenue quality For personal use only Strengthening our recurring 01. subscription revenue Resilient through cycles and seasonality Subscription Revenue Pro Forma FY25 (US$) 02. Deepening loyalty & engagement $6.38M 03 Predictable cash-flows
Slide 14: Step-change in transactional revenue
For personal use only 2 - Strategic rationale Step-change in transactional revenue Accelerating photobook revenue in ● Accelerates Tinybeans’ existing photo book the $3.8B photo printing market revenue stream, driving more consistent, high-margin transactions Photobook Revenue Pro Forma FY25 (US$) ●
Slide 15: Together: An Integrated Family Memory Platform
2 - Strategic rationale Together: An Integrated Family Memory Platform Journaling completes the daily family memory loop For personal use only X Prompted SMS journaling Capture photos & video Private sharing with family & friends Completes the daily capture and Jobs To Be Done Family reactions & com
Slide 16: Clear path to an integrated family memory platform
2 - Strategic rationale Clear path to an integrated family memory platform For personal use only Phased integration plan focused on user retention, product innovation, and brand efficiency. Immediately establish internal integration team to prioritise 1 realisation of operational synergies Enhance jo
Slide 17: Strategic subscriber migration positions Tinybeans for next phase of growth
For personal use only 2 - Strategic rationale Strategic subscriber migration positions x Tinybeans for next phase of growth Subs Qeepsake subscribers acquired at Growth to resume post-migration as X highly attractive economics of 0.66x 100K unified brand investment drives revenue multiple. acquisitio
Slide 18: Combined business positions Tinybeans for growth in a multi-billion dollar market
Strategic rationale 2 - Strategic rationale Product expansion New formats deepen engagement across family life For personal use only Combined business Audience extension positions Tinybeans 3.6M births in the US* New products designed to drive revenue and value across a for growth in a family’s life
Slide 19: Combined business has increased scale & efficiency
2 - Strategic rationale Combined business has increased scale & For personal use only Combined business will have efficiency ● increased scale and annual revenues following FY25 Key Financials integration US$’000 Tinybeans Qeepsake 1 Combined ● Significant synergy Revenue 4,820 4,056 8,876 opportuniti
Slide 20: Transaction Terms - Qeepsake Acquisition
3 - Transaction Overview Transaction Terms - Qeepsake Acquisition For personal use only Item Detail Acquisition On 13 November 2025, Tinybeans’ wholly owned subsidiary, Tinybeans USA Ltd (Tinybeans USA), acquired the assets of US-based Qeepsake Inc, namely those assets that are used in connection wi
Slide 21: Equity Raising Overview
4 - Equity Raise Equity Raising Overview For personal use only Item Detail Tinybeans has announced the launch of an equity raising of approximately A$3.5 million (equivalent to approximately US$2.3 million1) which is comprised of a partially underwritten 1-for-4.7 pro rata non-renounceable entitleme
Slide 22: Equity Raising Overview (continued)
4 - Equity Raise Equity Raising Overview (continued) For personal use only Item Detail Joint lead Morgans Corporate Limited (ACN 010 539 607) & Red Leaf Securities Pty Ltd (ACN 606 000 800) are acting as the Joint Lead Managers to the Offer. managers and Morgans Corporate Limited (ACN 010 539 607) w
Slide 23: A$3.5m to enable transformation & drive growth
4 - Equity Raise A$3.5m to enable transformation & drive growth For personal use only Sources of funds USD1 ($m) AUD ($m) % Overview Entitlement Offer 2.28 3.50 100% ● Product Development - integration and development costs to achieve feature parity Total sources 2.28 3.50 100% between Qeepsake and
Slide 24: Summary of key dates
4 - Equity Raise Summary of key dates For personal use only Event Date (AEDT) Announcement of the Entitlement Offer and issue Cleansing Notice Thursday, 20 November 2025 Record date for the Entitlement Offer (7:00 pm) Tuesday, 25 November 2025 Entitlement Offer opens and Offer Booklet and Acceptance
Slide 25: Appendices
For personal use only Appendices 25
Slide 26: Qeepsake Leadership
Appendix Qeepsake For personal use only Leadership Launch Capital 32.4% Shareholder of Qeepsake, pre acquisition Cliff Sirlin -Chair, Qeepsake; Venture Partner, Launch Capital Launch Capital, part of the Pritzker-Vlock Family Office, has As a career entrepreneur, Cliff has created marketplaces and di
Slide 27: Directors and Management (post acquisition)
Appendix Directors and Management (post acquisition) For personal use only James Warburton Cliff Sirlin Zsofi Paterson Rebecca White Matt Mulligan Chair & Non-Executive Director Non-Executive Director Chief Executive Officer & Managing Director Chief Financial Officer Chief Product Officer CEO Supercars
Slide 28: Glossary
Appendix Glossary For personal use only Metric Definition Annual Recurring Revenue (ARR) Annual paid subscription revenue. Paid Subscribers Subscribers with a paid subscription. Adjusted EBITDA Earnings before interest, tax, depreciation, amortisation and share-based payments. Average Revenue per Use
Slide 29: Appendix - risks
For personal use only Appendix - risks There are a number of risks that are both specific to Tinybeans Group Limited (Tinybeans or Company), including as a result of the Qeepsake acquisition (Acquisition) and of a general nature, any of which may affect the future operating and financial performance o
Slide 30: Appendix - risks
For personal use only Appendix - risks 4 Synergy Risk - Tinybeans has undertaken financial, legal, tax, employment, commercial, and operational analysis of Qeepsake to assess the attractiveness of the Acquisition and the potential revenue and cost synergies available to the group. The Acquisition is
Slide 31: Appendix - risks
For personal use only Appendix - risks 7 Risks associated with employees - Retention of key Qeepsake personnel is critical to maintaining business continuity during integration and to achieving expected synergies and product development outcomes. As part of the Acquisition, Tinybeans employed or eng
Slide 32: Appendix - risks
Appendix - risks 11 Growth and profitability dependent on growing active users - Tinybeans has not achieved operational profitability. In order to achieve profitability, Tinybeans must integrate the Qeepsake assets, For personal use only continue to attract new active users, retain active users and, in
Slide 33: Appendix - risks
Appendix - risks 15 Reputation, liability and brand risk - Tinybeans’ brand and reputation are critical to its success. Any negative publicity regarding Tinybeans, its Board, management, employees, platform For personal use only performance, or user experience could adversely affect the company’s ab
Slide 34: Appendix - risks
For personal use only Appendix - risks 21 Business dependent on continuing Advertising Revenue - Tinybeans currently derives a substantial portion of its revenue from Advertising Revenue in the USA. Due to current economic conditions globally and in the USA, Advertising Revenues have been declining