Tinybeans Group Ltd · ASX:TNY
Tinybeans — Merger or Acquisition (November 2025)
30 slides from Tinybeans's merger presentation, Nov 3, 2025
Slide 1: Strategic Acquisition of Qeepsake
For personal use only Strategic Acquisition of Qeepsake INVESTOR PRESENTATION 03.11.2025 ASX: TNY Not for release to US wire services or distribution in the United States
Slide 2: Important Information & Disclaimer
Important Information & Disclaimer For personal use only Summary information - This presentation (Presentation) has been prepared by Tinybeans Group Ltd (Tinybeans). This Presentation contains summary information about Tinybeans and its activities which is current only as at the date of this Present
Slide 3: Important Information & Disclaimer (Cont'd)
Important Information & Disclaimer (Cont’d) For personal use only Financial data - All dollar values are in United States dollars (US$ or USD) unless otherwise stated. Prospective investors should also be aware that the pro forma financial information included in this Presentation is for illustrativ
Slide 4: Contents
Contents For personal use only 01 02 03 04 SUMMARY STRATEGIC STRATEGIC TRANSACTION APPENDICES RATIONALE RATIONALE OVERVIEW Acquisition highlights Whyacquisition Why acquisition drives Key transaction Qeepsake Info & Qeepsake overview step-change drives for step-change terms Board & Exec Tinybeans fo
Slide 5: Key Acquisition Highlights
1 - Summary Key Acquisition Highlights For personal use only Strategic Scale 1 Acquisition adds ~40,000 paid subscribers following integration, positioning Tinybeans at approximately 90,000 subscribers, and expands the footprint across North America Revenue Acceleration 2 Acquisition adds high-value
Slide 6: Company overview: the privacy-first memory platform for modern parents
For personal use only Company overview The privacy-first memory platform for modern parents Our growth strategy is anchored on our mission to serve families across generations and lifetimes About Mission Vision Tinybeans is a trusted platform for To foster love, not likes. We help By combining techno
Slide 7: Qeepsake at a glance
Qeepsake at a glance For personal use only The only SMS based family journaling product 2015 70M Year Founded Memories Saved 49K 700K Paid Subscribers Registered Users US$3.06M ARR US$1.0M Photobook Revenue “ Love that I am prompted to write daily. And if I don’t, I can always open the app and add t
Slide 8: Evolving Tinybeans into the complete privacy-first memory platform
1 - Summary Evolving Tinybeans into the complete privacy-first For personal use only memory platform Content & milestones oto Private & secu re g and ph Journalin ks offering boo printed oks Story bo hoto Family p s h a r ing Build your s tory Calenda r feature Only SMS based journaling product 8
Slide 9: Compelling value creation
1 - Summary Compelling value creation For personal use only Scale of combined business on Day 1 Total Annual Paid Subscribers Lifetime Value Revenue 100k US$8.9M $352 Monthly active Photobooks Memories uploaded users ordered 770M 900k 101k Paid Subscribers: TNY Paid Subscribers FY25 (51k) + Qeepsake
Slide 10: Paid subscribers increased by ~80% following integration
Paid subscribers increased by ~80% following integration 2. Strategic For personal use only Strategic 1 EXPANDS MARKET Delivers step-change in US proposition and scale rationale rationale REACH & USER BASE Positions Tinybeans as leader in the privacy-first parenting and digital family memory market S
Slide 11: Immediate step change in scale & reach
For personal use only 2 - Strategic rationale Immediate step change 51K in scale & reach Cementing footprint Almost doubling scale in Tinybeans #1 + 91K 1 in the US growth market with +25M^ children aged 0-5 and rising privacy demand. Larger combined user base, unlocking bundled subscription & photo
Slide 12: Driving stronger, more predictable revenue quality
2 - Strategic rationale Driving stronger, more predictable revenue quality For personal use only Strengthening our recurring 01. subscription revenue Resilient through cycles and seasonality Subscription Revenue Pro Forma FY25 (US$) 02. Deepening loyalty & engagement $6.38M 03 Predictable cash-flows
Slide 13: Step-change in transactional revenue
For personal use only 2 - Strategic rationale Step-change in transactional revenue Accelerating photobook revenue in ● Accelerates Tinybeans’ existing photo book the $3.8B photo printing market revenue stream, driving more consistent, high-margin transactions Photobook Revenue Pro Forma FY25 (US$) ●
Slide 14: Together: An Integrated Family Memory Platform
2 - Strategic rationale Together: An Integrated Family Memory Platform Journaling completes the daily family memory loop For personal use only X Prompted SMS journaling Capture photos & video Private sharing with family & friends Completes the daily capture and Jobs To Be Done Family reactions & com
Slide 15: Clear path to an integrated family memory platform
2 - Strategic rationale Clear path to an integrated family memory platform For personal use only Phased integration plan focused on user retention, product innovation, and brand efficiency. Immediately establish internal integration team to prioritise 1 realisation of operational synergies Enhance jo
Slide 16: Strategic subscriber migration positions Tinybeans for next phase of growth
For personal use only 2 - Strategic rationale Strategic subscriber migration positions x Tinybeans for next phase of growth Subs Qeepsake subscribers acquired at Growth to resume post-migration as X highly attractive economics of 0.66x 100K unified brand investment drives revenue multiple. acquisitio
Slide 17: Combined business has increased scale & efficiency
2 - Strategic rationale Combined business has increased scale & For personal use only Combined business will have efficiency ● increased scale and annual revenues following FY25 Key Financials integration US$’000 Tinybeans Qeepsake 1 Combined ● Significant synergy Revenue 4,820 4,056 8,876 opportuniti
Slide 18: Combined business positions Tinybeans for growth
Strategic rationale 2 - Strategic rationale Product expansion New formats deepen engagement across family life For personal use only Combined business Audience extension positions Tinybeans 3.6M births in the US* New products designed to drive revenue and value across a for growth in a family’s life
Slide 19: Transaction Terms
3 - Transaction Overview Transaction Terms For personal use only Item Detail Acquisition Tinybeans’ wholly owned subsidiary, Tinybeans USA Ltd (Tinybeans USA), will acquire the assets of US-based Qeepsake Inc, namely those assets that are used in connection with Qeepsake's business, being the operat
Slide 20: Transaction Terms
3 - Transaction Overview Transaction Terms For personal use only Item Detail Transaction The consideration for the Acquisition is solely to be paid in Consideration Shares and Consideration Performance Rights. funding and issue dates The Consideration Shares will be issued within the 15% placement c
Slide 21: Appendices
For personal use only Appendices 21
Slide 22: Qeepsake Leadership
Appendix Qeepsake For personal use only Leadership Launch Capital 32.4% Shareholder of Qeepsake, pre acquisition Cliff Sirlin -Chair, Qeepsake; Venture Partner, Launch Capital Launch Capital, part of the Pritzker-Vlock Family Office, has As a career entrepreneur, Cliff has created marketplaces and di
Slide 23: Directors and Management (post acquisition)
Appendix Directors and Management (post acquisition) For personal use only James Warburton Cliff Sirlin Zsofi Paterson Rebecca White Matt Mulligan Chair & Non-Executive Director Non-Executive Director Chief Executive Officer & Managing Director Chief Financial Officer Chief Product Officer CEO Supercars
Slide 24: Glossary
Appendix Glossary For personal use only Metric Definition Annual Recurring Revenue (ARR) Annual paid subscription revenue. Paid Subscribers Subscribers with a paid subscription. Adjusted EBITDA Earnings before interest, tax, depreciation, amortisation and share-based payments. Average Revenue per Use
Slide 25: Appendix - risks
For personal use only Appendix - risks There are a number of risks that are both specific to Tinybeans Group Limited (Tinybeans or Company), including as a result of the Qeepsake acquisition (Acquisition) and of a general nature, any of which may affect the future operating and financial performance
Slide 26: Appendix - risks
For personal use only Appendix - risks 4 Risk based on reliance on information provided - Tinybeans undertook a due diligence process in respect of the Acquisition, which relied in part on the review of financial, legal, operational, and other information provided by Qeepsake, as well as discussions
Slide 27: Appendix - risks
Appendix - risks 7 Risks associated with existing contracts and agreements - As part of the Acquisition, Tinybeans will assume certain commercial agreements and customer relationships associated with the Qeepsake For personal use only platform. Some of these contracts may contain restrictions on ass
Slide 28: Appendix - risks
For personal use only Appendix - risks 11 Funding risk - The consideration for the Acquisition is entirely through the issue of Tinybeans ordinary shares and performance rights to Qeepsake, as set out in the Asset Purchase Agreement. The consideration has no cash component. As the consideration is n
Slide 29: Appendix - risks
For personal use only Appendix - risks 15 Technology improvements and development and technical risk - The Tinybeans platform is the subject of continuous technology improvement and development in order to enable Tinybeans to meaningfully improve the platformʼs usability and attract new users. There
Slide 30: Appendix - risks
For personal use only Appendix - risks 19 Performance of technology – The Group operates online applications and is heavily reliant on information technology to make the applications available to families. The Group's platform uses software licensed from other third parties, and also depends on the
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