Tinybeans Group Ltd · ASX:TNY
Tinybeans — Investor Presentation (February 2024)
33 slides from Tinybeans's investor presentation, Feb 29, 2024
Slide 1: H1 FY24 Results Update
ASX RELEASE 29 February 2024 H1 FY24 Results Update Tinybeans Group Limited (ASX: TNY) (OTCQB: TNYYF) (“Tinybeans” or “the Company”), is pleased to provide this update on its business activities for H1 FY24: H1 FY24 Key Callouts: ● Company delivered highest ever quarter and half year of paid subscri
Slide 2: Loan Note summary
Loan Note summary The Company advises that on 29 February 2024, major shareholder, Thorney Group (Subscriber), agreed to subscribe for a total of 2.0 million unsecured loan notes at A$1.00 per loan note at the discretion of the Company (Loan Notes) pursuant to the terms of an At Call Loan Note Subsc
Slide 3: H1 FY24 Results Update (ASX: TNY)
H1 FY24 Resu lts Update (AS X: TNY ) Feb 2024 1
Slide 4: Disclaimer
Disclaimer Summary information - This presentation (Presentation) has been prepared by Tinybeans Group Ltd ACN 168 481 614 (Company or Tinybeans) and contains summary information about Tinybeans and its activities which is current only as at the date of this Presentation, being 29 February 2024. Tin
Slide 5: Disclaimer
Disclaimer Past and Future performance - Past performance information included in this Presentation is provided for illustrative purposes only, should not be relied upon and is not an indication of future performance. This Presentation contains forward looking statements. Forward-looking statements
Slide 6: Your daily dose of joy & connection
Your daily dose of joy & connection 4
Slide 7: Contents
Contents 01 H1 FY24 Highlights 02 H1 FY24 Financial Results 03 Brand Refresh 04 H2 FY24 Strategy Update 05 Looking forward 5
Slide 8: H1 Highlights
H1 Highlights 6
Slide 9: Make parenting more joyful, simple and meaningful
Our vision Make parenting more joyful, simple and meaningful Our offer Our mission Daily dose of Love, not Likes! joy and connection Our values Our audience We’re a Safe Zone Intentional New Parents (typically mum) Play All Day Urban, mid 30’s, high HHI, working No Filters Color Inside the Lines Cho
Slide 10: Tinybeans has been loved & trusted by thousands of families around the world
Highlights Tinybeans has been loved & trusted by thousands of families around the world for over 10 years, demonstrating the strength of the core underlying business Audience Scale Diversified Revenue Daily Use Product Strong LTV Over 4m parents & families The business has multiple Over 40% of Paid S
Slide 11: Doing what we say we will do
H1 Key Updates Doing what we say we will do Strong execution in first half, demonstrating strategic clarity, operational rigour and ability to execute ● New CEO joined July 2023, developing a clear strategy focussed on subscription business, where there is unrealised value and greater potential for e
Slide 12: Financial Results
F inancial Results 10
Slide 13: Operating Performance
H1 FY24 Financial Results (in USD) Operating Performance ● Total Revenue of US$2.76 million decreased by 47% compared to prior comparative period (pcp), due to the continued decline in advertising revenue ● Advertising revenue was down 72% pcp from US$3.83m H1 FY23 to US$1.08m in H1 FY24 due to mini
Slide 14: Subscription & Advertising Revenue
H1 FY24 Financial Results (in USD) Subscription & Advertising Revenue ● H1 FY24 achieved the highest subscription revenue ever in a half at US$1.39m, increasing 36% year-on-year, with annual renewal rates strong (>80%) after Tinybeans+ price increase, due to improved product experience and customer
Slide 15: Profit & Loss Summary
H1 FY24 Financial Results (in USD) Profit & Loss Summary Key points: USD ($M) H1 FY24 H1 FY23 % Chg ● Revenue decreased 47% vs prior year to US$2.76m, driven by Total Revenue 2.76 5.19 -47% advertising sales decreasing by 72% partially offset by subscription revenue increasing by 36% Cost of Goods So
Slide 16: Balance Sheet
H1 FY24 Financial Results (in USD) Balance Sheet Key Points: USD ($M) 31 Dec 23 30 Jun 23 ● Cash balance as of 31 December 2023 was $2.34m. This Cash 2.34 1.55 included capital raise of $2.0M (net of fees) at the beginning of Accounts Receivable 0.86 1.14 H1 FY24 Other Current Assets 0.48 0.42 ● Acc
Slide 17: Cash & Operating Costs
H1 Financial Results (in USD) Cash & Operating Costs ● Cash balance at Q2 FY24 was US$2.34m (A$3.43 million), increasing from US$1.55m (A$2.38 million) at 30 June 2023, following the successful completion of the Company’s capital raising in July 2023 ● Operating expenses for H1 FY24 were reduced by
Slide 18: New Key Metrics - inline with Consumer Subscription Businesses
Key Metrics New Key Metrics - inline with Consumer Subscription Businesses ● Monthly Recurring Revenue (MRR) predictable recurring subscription Paid Subscribers revenue generated from Tinybeans+ Paid Subscribers every month. Paid Subscribers MRR ● Daily Active Users / Weekly Active Users (DAU/WAU) i
Slide 19: Brand Refresh
sh Brand Refre ite Webs New 17
Slide 20: Tinybeans unveils new brand & website
Go-To-Market Tinybeans unveils new brand & website ● In January 2024, the company rolled out its new website, followed by go-to-market (GTM) across our channels announcing the refreshed Tinybeans brand to subscribers, brand partners and shareholders. ● The Tinybeans brand now reflects central princip
Slide 21: New website
New website 19 New landing page design with stronger Tinybeans app messaging and calls-to-action
Slide 22: Mobile apps
Mobile apps 20 Sample of the uplifted Tinybeans app experience and select screens across Android and iOS mobile apps
Slide 23: Newsletters
Newsletters The First Year Elementary My Dear Toddler Daze Tiny Finds A new parent’s survival An action-packed guide to the A (mostly) sensible guide The latest must-haves and guide grade-school years to life with littles how’d-we-ever-live-withouts 21 New Tinybeans newsletters with updated content
Slide 24: H2 FY24 Strategy Update
H2 FY24 Strategy Upda te 22
Slide 25: Reminder: Reset & grow as product-led consumer subscription business
Two Year Plan Reminder: Reset & grow as product-led consumer subscription business 2024 - Foundational Rebuild 2025 - Innovation & Growth Strategic Reset, Operational Rebuild, Improve Core Subscription Product Grow Subscriber Base & MRR Expand Monetisation of Subscriber Brand Refresh Base & LTV Rese
Slide 26: Continue laying foundations for growth
H2 FY24 Focus Continue laying foundations for growth North Star company goal is to drive net paid subscriber growth and total app monthly-active-users (MAUs). Over the next half, the company is laser focussed on foundational steps across Marketing, Product and Monetization needed to drive growth in
Slide 27: Implement & test new channels to drive brand awareness & subscriber acquisition
Marketing Implement & test new channels to drive brand awareness & subscriber acquisition ● The focus in H2 FY24 is implementing and testing new marketing channels to drive cost effective subscriber acquisition at scale and grow brand awareness. ● Finding channels that deliver subscribers at scale r
Slide 28: Upweight investment & implement new strategies across existing channels
Marketing Upweight investment & implement new strategies across existing channels to drive subscriber acquisition ● Deploying new strategies in existing channels, with a stronger focus on brand, creative and performance: ○ Performance Media: Final months of H1 FY24 saw gradual increase in investment
Slide 29: Improving subscriber onboarding & activation to drive early Subscriber engagement
Product Improving subscriber onboarding & activation to drive early Subscriber engagement ● Once a Tinybeans Subscriber uploads a memory, adds a family member (Follower) or creates a profile for a child, they have a high propensity to convert to a Paid Subscriber or continue to use Tinybeans within i
Slide 30: Improving in-app advertising products to increase monetization
Advertising Improving in-app advertising products to increase monetization In-app advertising improvements to increase app monetization ● Tinybeans free is ad-supported, however less than 15% of ads revenue in H1 FY24 was derived from the app, due to poor ad units, low CPMs and decreased direct sell
Slide 31: Looking Forward
Looking Forw a rd 29
Slide 32: Doing what we say we will do - driving clarity, focus & accountability
Looking forward Doing what we say we will do - driving clarity, focus & accountability ● Strong execution in first half, demonstrating strategic clarity, operational rigour and ability to execute: ○ Laid out clear company strategy ○ Launched Android app, increasing Google Play Store ratings and Andro
Slide 33: Ou kh
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