Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — IPO Roadshow (September 2019)
23 slides from Celsius's IPO roadshow presentation, Sep 11, 2019
Slide 1: Roadshow Presentation September 2019
NASDAQ: CELH ROADSHOW PRESENTATION September 2019
Slide 2: Forward-looking statements disclaimer
This presentation may contain statements that are not historical facts and are considered forward looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on our management’s current beliefs, expectations and assumptions about future events, cond
Slide 3: Key Management
Key Management Executive Management EDWIN NEGRON - CARBALLO – CFO • Joined Celsius in 2018 • Over 30 years of domestic and international financial and operational experience • Previously worked at Concurrent Manufacturing Solutions, Sodexo S.A., Tyco Healthcare - Latin America, Energizer Battery, Fr
Slide 4: Summary Terms and Sources & Uses
Issuer: Celsius Holdings, Inc. (NASDAQ: CELH) Transaction: Follow - On Equity Offering Targeted Offering Size: $25 million of primary shares Over - Allotment Option: 15% for 30 days, all primary Use of Proceeds: Approximately $15.1 million (1) for cash consideration in acquisition of Func Food, gene
Slide 5: Investment Considerations: Key Investment Highlights
Investment Considerations Key Investment Highlights Disruptive, Proven, & Proprietary Negative Calorie Beverage Celsius – backed by multiple clinical / university studies – is the only functional drink that burns calories, reduces fat and i ncreases metabolism (1) Innovative & Expanding Portfolio Ca
Slide 6: Proprietary Formulation
CELSIUS’® proprietary MetaPlus® formula, including green tea with EGCG, ginger and guarana seed, turns on thermogenesis, a process that boosts your body’s metabolic rate.†* Drinking CELSIUS® prior to fitness activities is proven to energize, accelerate metabolism, burn body fat and calories. †* †* C
Slide 7: Celsius product lines
Celsius Originals (77% of 2018 Revenue) Celsius On - The - Go (3% of 2018 Revenue) Celsius Sweetened with Stevia (5% of 2018 Revenue) Celsius Heat (14% of 2018 Revenue) Flavors: Sparkling Orange, Sparkling Watermelon, Sparkling Wild Berry, Sparkling Cola, Sparkling Grape Rush, Sparkling Kiwi Guava,
Slide 8: Trends: The Big Picture
Trends: The Big Picture Overview • Functional beverages have emerged as the fastest - growing category in the beverage industry – a now firmly established trend • Busier lifestyles and a focus on health and wellness are driving the need for convenient alternatives that give consumers a way to manage
Slide 9: Celsius' Financial Positioning
• The Company is outpacing the category growth in the convenience channel by a measure of 4.3x • Per the latest SPIN 52 - week ending August 11, 2019 convenience scan data brand Celsius grew 39.5% YoY and is ranked one of the top 14 brands in the category with only an All - Commodity Volume (“ACV”)
Slide 10: Route to Market – Strong Customer Base
Route to Market – Strong Customer Base Increasing Penetration Across Major Distribution Channels 10
Slide 11: Route to Market - Distribution / Wholesale Network
Route to Market - Distribution / Wholesale Network Foundation Key distributors & wholesalers 11
Slide 12: Established Brand Positioning
Established Brand Positioning Increasing Brand Awareness • Tough Mudder – 23 cities, 161,000 attendees • 93% of attendees are sampled +15MM Social Media impressions • Influencer Program : National reach to extend over 55MM followers and over 100MM impressions in 2019 • Demos : Estimating to sample 1
Slide 13: Innovation Pipeline and Domestic Growth Strategy
Build upon the current product lines with new flavor launches Expansion of products into adjacent categories Introduce new products to the marketplace Short - term Innovation Pipeline Domestic Growth Strategy • Focused • Disciplined • Result Orientated • Purpose Driven • Improve margins • Data Analy
Slide 14: Growing Global Expansion
Growing Global Expansion Partners with defined territories which currently provide marketing and sales support within their respective territory Asia Distribution Partners • Hong Kong launched through A.S. Watson Water distributors in 2017 • China market transitioned to recently closed nationwide di
Slide 15: Acquisition Overview
Acquisition Overview Overview of Func Food • Func Food Group (”FFG”) is a Nordic wellness company that markets and distributes beverages, protein bars, supplements and superfoods under the brands Celsius, FAST, CocoVi and FitFarm in Finland, Sweden, and Norway • Fast products is a market leader in F
Slide 16: Transaction Rationale
Transaction Rationale A number of synergies and other benefits underline the acquisition A combined business would enable higher gross margins and much stronger in - market investments to drive expansion across Europe before broader brand and market consolidation takes place The combined business wi
Slide 17: Transaction Rationale (Cont.)
Transaction Rationale (Cont.) Market Overview (1) • Sports nutrition is moving from traditional products (protein powders) towards specific products for mainstream customers and lifestyle users • According to statistics, more than half of all European consumers plan to improve their health through f
Slide 18: Celsius Financial Performance
$8 $9 $17 $9 $14 $23 $12 $24 $36 $14 $39 $53 $0 $10 $20 $30 $40 $50 $60 International Domestic Full Company In Millions 2015 2016 2017 2018 Financial Profile YoY Celsius Financial Performance Despite some seasonality & International orders, business reflects an overall continued growth CAGR: ~13% CA
Slide 19: Celsius Financial Performance (cont'd): Margin Profile
Celsius Financial Performance (cont’d) Growth Margin Profile Strong gross margin profile and highly scalable business model • At current size, generating operating losses • Gross profit profile allows for meaningful operations margins at scale • Competitors such as Monster, exclude out - bound freig
Slide 20: Celsius Financial Performance (cont'd): Adjusted Results
Celsius Financial Performance (cont’d) 20 Adjusted Results (1) Adjusted EBITDA excludes one - time charges - impairments, non - cash items and stock - based compensation (2) The financials for Func Foods are unaudited, based on IFRS & translated at spot rate of 1.120 EUR/USD. As such, the adjusted r
Slide 21: Celsius Capitalization Summary
Celsius Capitalization Summary Capitalization Table 21 ($ in 000's, USD) Actual Adj. As Adj. Cash 4,831.7 8,620.2 13,451.9 Total Debt 9,471.5 48.5 9,520.0 Stockholders Equity: - - - Common stock, $0.001 par value; 75,000,000 shares authorized, 57,371,187 and 57,002,508 shares issued and outstanding
Slide 22: Key Investors
Key Investors Horizons Ventures: investment arm of Mr. Li Ka - Shing. Asia’s wealthiest individual. Assets include over 15,000 health & beauty retail locations Former Founder and Chairman of ReXall Sundown Inc. which he built into the world’s leading nutritional supplement supplier, sold for $1.8 bi
Slide 23: Investor Relations Company Contacts
INVESTOR RELATIONS COMPANY CONTACTS John Fieldly, CEO Celsius Holdings, Inc. 561.276.2239 jfieldly@celsius.com Edwin Negron , CFO Celsius Holdings, Inc. 561.900.2351 enegron@celsius.com Cameron Donahue, Partner Hayden IR 651.653.1854 cameron@haydenir.com VISIT OUR NEW INVESTOR WEBSITE: CELSIUSHoldin