Slide 1: Investor Presentation Q2 2026 Financial Results
Investor Presentation Q 2 2 02 6 F ina nci al re su lt s A UG 6 , 2 0 26 1
Slide 2: Safe Harbor & Non-GAAP Measures
Safe harbor & Non-gaap measures Forward-Looking Statements This presentation contains statements by Celsius Holdings, Inc. (“Celsius Holdings”, “we”, “us”, “our” or the “Company”) that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities
Slide 3: A Leading Portfolio of Category-Disrupting Brands
A LEADING portfolio of category-disrupting brands ~20% Q2 2026 U.S. RTD Energy Drink Market dollar Share 1 99% Weighted retail distribution (%acv) 1 $1.56B Q2 2026 RTD ENERGY U.S. Retail Sales (+31% yOy) 1,2 #2 Dollar Growth Portfolio In RTD Energy 1 1. #3 RTD Energy Portfolio In the U.S. Circana US
Slide 4: We Are a Top-10 Beverage Company
WE ARE A TOP-10 1H 2026 BEVERAGE RANKINGS beverage COMPANY Rank Parent Company $ Retail Sales (Billions) $ Retail Sales Chg. yoy (Billions) Contribution to 1H LRB Growth 1 $16.18 +$.98 21.6% 2 $13.61 -$.01 - 3 $7.57 +$.26 5.7% 4 $5.07 +$.34 7.6% 5 $4.76 +$.47 10.3% 6 $3.22 +$.58 12.7% 7 $2.80 +$.15
Slide 5: Celsius: Powering Performance in Modern Energy
CELSIUS: Powering Performance in Modern Energy PERFORMANCE Function Fit nes s-fir st pos it ioning bu ilt for S us taine d e nergy, ze ro s ugar, wor kout s and daily moveme nt met abol ism su ppo rt FLAVOR INNOVATION CONSUMER Fru it-for ward, cris p fla vors Act ive, he alt h-consci ous consu me rs
Slide 6: Alani Nu: Igniting a New Era of Energy
ALANI Nu: Igniting A new era of energy Shifted An Entire category #4 in Energy 1 70% Women AGE 18-44 2 Thrives on 3 Pillars FLAVOR FUN Fans Nostalgic, INVITING, Escapism, fueled Passionate, iconic by design dedicated community 1. Circana TOTAL U.S. MULO+ w/C, RTD Energy R52W ending 6/14/2026 2. Nume
Slide 7: Rockstar: Next Generation Energy for the Core Consumer
ROCKSTAR: Next Generation Energy for the Core Consumer Can photo placeholder Broad Energy Distinct Portfolio Category Reach ROLE Caters to a $17.8 billion core ~70% male age 18-442 energy market 1 Full-flavor energy for core 2 occasions: sports, music, gaming 25 years Iconic flavors Powering of disr
Slide 8: A Leader in Modern Energy Innovation
A Leader in Modern Energy Innovation Disrupting the energy category with trusted, better-for-you functional beverages that fit how people live today. CELSIUS PORTFOLIO RTD ENERGY SALES ACROSS TRACKED CHANNELS 1,2 (MULO+ W/C | BILLIONS) Q2 2026 ~20% $1.80 Billions $1.60 $1.56 $1.40 U.S. Market share1
Slide 9: Why Celsius Holdings
WHY CELSIUS HOLDINGS 1 We operate in a rapidly growing category 2 We are capitalizing on evolving consumer trends that are driving increased demand 3 We have a leading total energy portfolio that is positioned to win 4 We have an evolved, scaled operating model 5 We Believe we are well positioned fo
Slide 10: Proven Growth Strategy with Disciplined Execution
Proven growth strategy with disciplined execution MORE PEOPLE MOREPLACES MORE OFTEN Executing our growth strategy in an evolved way 10 The FDA recommends healthy adults consume no more than 400mg of caffeine per day.
Slide 11: Disciplined Expansion Into Leading Global Markets
Disciplined Expansion Into Leading Global Markets Total Energy Drink Category Market Size By Country (USD)1 US $28.5 bil lion Britain $2.79 bil lion Aust ralia $2.06 bil lion Franc e $945 m il lion Ne the rlands $790 m il lion Bel gium $340 m il lion C anada $723 m il lion S pain $591 m il lion S we
Slide 12: Q2 2026 Key Messages
Q2 2026 key messages Delivered double-digit Q2 revenue growth, driven by strong Alani nu growth 1 and contributions from rockstar energy, partially offset by portfolio optimization within the Celsius brand. 2 Completed the integration of rockstar energy and continued to scale Alani Nu. 3 growth for
Slide 13: Q2 2026 Financial Results
Q2 2026 financial Results Summary Financials (millions except for percentages & Q2 2026 Q2 2025 Change 1H 2026 1H 2025 Change EPS) Revenue $817.9 $739.3 11% $1600.5 $1,068.5 50% North America $790.7 $714.5 11% $1538.0 $1,021.0 51% International $27.2 $24.8 10% $62.5 $47.5 32% Gross Margin 48.1% 51.5
Slide 14: Energy Dollar Share
Energy mulo+w/c dollar share TOP 3 RTD ENERGY PORTFOLIO $ SHARE OF MULO+ W/C BY QUARTER 2023 -PRESENT1,2 38.9 37.5 37.2 37.0 36.9 36.7 36.7 36.4 36.2 36.2 36.0 35.9 35.7 35.6 35.1 35.0 34.9 34.7 34.7 34.6 34.4 34.4 34.1 33.9 33.0 33.0 32.6 32.2 21.0 20.7 20.1 19.8 17.2 12.2 12.2 11.7 11.3 11.1 10.9
Slide 15: Consolidated Revenue
CELSIUS HOLDINGS Consolidated $900M $27M revenue $800M $35M $25M $23M $22M $700M $600M $500M $20M $400M $14M $791M $15M $16M $747M $20M $714M $702M $700M $15M $23M $300M $19M $200M $382M $371M $333M $340M $311M $312M $307M $247M $100M $0M Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2023 2024 2025 2026 No
Slide 16: Celsius Q2 2026 Revenue Walk
CELSIUS Q2 2026 Revenue WALK 1 -12% 2 3 4 5 6 1. Figures represent unaudited management estimates. 2. Circana US MULO+ W/C, CELSIUS INC RTD Energy by 13W Period ended 6/28/2026 versus prior year period 3. Contra revenue includes multiple inputs, including, but not limited to: dsd incentives, slottin
Slide 17: Alani Nu Q2 2026 Revenue Walk
Alani Nu Q2 2026 Revenue WALK 1 2 3 3 3 2 2 2 3 3 3 1.Figures represent unaudited management estimates. 2.The 301M Q2 2025 revenues included revenue from Canada as well as non-rtd energy revenues. In order to have a proper baseline comparison these revenues are removed in order to obtain the us rtd
Slide 18: Alani Nu Q2 Y/Y Revenue Content
Alani Nu Q2 Y/Y Revenue content Q2 2025 Alani Nu revenue content Q2 2026 Alani Nu revenue content 8.3 % 3.8% 3.3% 4.2% 87.5% 92.9% US RTD Energy Canada RTD Energy Non RTD Energy US RTD Energy Canada RTD Energy Non RTD Energy 18
Slide 19: Gross Profit Margin & Adjusted EBITDA Margin
Gross profit margin PERCENTAGES REPRESENT QUARTERLY PERCENTAGE OF REVENUE & Adjusted Ebitda 60% Margin 50% 51.5% 51.3% 47.4% 48.3% 48.1% 40% 30% 28.4% 28.4% 25.0% 22.5% 20% 18.6% 10% 0% Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 GROSS PROFIT MARGIN ADJ EBITDA MARGIN NOTE 1. For GAAP to non-GAAP Adjuste
Slide 20: Non-GAAP EBITDA Schedule
non-gaap ebitda schedule 1 Selling, general and administrative expenses related to Three months ended Six months ended (Figures in thousands) employee non-cash stock-based compensation expense. June 30, June 30, Stock-based compensation expense consists of non-cash 2026 2025 2026 2025 charges for th
Slide 21: Non-GAAP EPS Schedule
non-gaap eps schedule 1 Add backs and deductions are net of their respective impacts from tax and reallocation of earnings to Three months ended Six months ended participating securities The total tax effect of the adjusted items for the six months ended June 30, 2026 June 30, June 30, was $(0.22) p