Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Merger or Acquisition (August 2025)
13 slides from Celsius's merger presentation, Aug 29, 2025
Slide 1: Celsius and PepsiCo Expand Long-Term Strategic Partnership
CELSIUS AND PEPSICO EXPAND LONG-TERM STRATEGIC PARTNERSHIP
Slide 2: Safe harbor: Forward-Looking Statements
Safe harbor Forward-Looking Statements This presentation contains statements by Celsius Holdings, Inc. (“Celsius Holdings”, “we”, “us”, “our” or the “Company”) that are not historical facts and are considered forward -looking statements within the meaning of the Private Securities Litigation Reform
Slide 3: Deal Summary
Deal Summary PepsiCo has designated Celsius Holdings as U.S. strategic energy drink captain, strengthening THEIR long-term strategic partnership Celsius Holdings' Alani Nu brand has joined the PepsiCo distribution system within the U.S. and Canada Celsius Holdings has acquired the Rockstar Energy br
Slide 4: Transaction Overview
TRANSACTION OVERVIEW DEAL CLOSED AUGUST 28, 2025 • Celsius Holdings is becoming PepsiCo’s strategic energy drink captain in the U.S. with PepsiCo distributing Alani Nu in the U.S. and Canada, and Celsius Consideration Holdings is acquiring Rockstar Energy in the U.S. and Canada. • Celsius Holdings i
Slide 5: Highly Compelling Strategic Rationale
HIGHLY Compelling STRATEGIC RATIONALE Energy Captaincy further aligns incentives to Strengthen 1 Relationship with PepsiCo and Go-to-Market Strategy • Focuses commercial strategy across energy brands, aligns brand strategy between Celsius Holdings and PepsiCo within the energy category and is expect
Slide 6: Transaction Benefits to Drive Future Growth
transaction BENEFITS to drive future growth Commercial control over energy portfolio strategy and execution Unified strategic direction over portfolio retail planograms, SKU prioritization, and promotional execution Deeper access across channels Creates a total energy portfolio with highly complemen
Slide 7: Power of PepsiCo DSD Network to Unlock Alani Nu's Full Potential
Power of Pepsico DSD network to unlock ALANI NU’S full potential …with significant The PepsiCo distribution system is expected increased distribution EXPECTED Benefits of PepsiCo to increase Alani Nu’s distribution reach… in convenience… Distribution System for Alani Nu Alani Nu Current % ACV and CE
Slide 8: Creates a Leading Total Energy Portfolio
Creates a leading total energy portfolio Strategic Partnership between Celsius HOLDINGS and PepsiCo Creates a UNIFIED and highly complementary Total Energy Portfolio Serving More People, in More Places, More Often $2.25bn+ 20% 2024 Sales Platform 1 Category Share2 Differentiated Portfolio High Growt
Slide 9: Scaled Growth Platform Poised to Continue Disrupting the Energy Category
Scaled growth platform poised to continue disrupting the energy category Category Share1 36 % 20% Category Share 27 % Combined Portfolio 11 % 7% 3% 3% 2% 2% 2% 1% 1 2 4 5 6 7 8 9 10 11 Category Rank1 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Tracked Retail Sales2 ($M) $ 9,138 $ 6,750 $ 2,747 $ 1,344 $ 818 $ 75
Slide 10: Rockstar Energy Is Additive to a Total Energy Portfolio
ROCKSTAR ENERGY is additive to a total energy portfolio CLASSIC energy brand provides complementary positioning, creating total energy portfolio catering to consumers of all active lifestyles MUSIC 25 YEARS $640M+ of Energy U.S. Retail Sales1 - - LONG-STANDING SCALED CATEGORY RELEVANCE ENERGY BRAND
Slide 11: Leveraging Celsius Holdings' Capabilities to Drive Rockstar
leveraging Celsius HOLDINGS’ capabilities to drive Rockstar Leverage Celsius Holdings’ proven capabilities to disrupt the energy category Optimize SKUs and locations to concentrate resources on the highest-performing items Utilize Celsius Holdings’ dedicated energy sales infrastructure, marketing ex
Slide 12: Key Takeaways
Key takeaways Energy Captaincy further aligns incentives to Addition of Rockstar creates a Unified, total energy portfolio 1 Strengthen Relationship with PepsiCo and Go-to- 3 to serve More People, in More Places, More Often Market Strategy EXPANDED REACH for Alani Nu in PepsiCo’s Improves Long-term
Slide 13: Celsius. Live Fit
CELSIUS. LIVE FIT
Celsius Holdings — Merger or Acquisition (August 2025) on 6ix