Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — 2026 Consumer Analyst Group of New York Conference
44 slides from Celsius's conference presentation, Feb 19, 2026
Slide 1: CAGNY February 2026
CAGNY FEBRUARY 2026 In conjunction with moderate fitness activity, Celsius is clinically proven to accelerate metabolism and burn body fat
Slide 2: Safe Harbor & Non-GAAP Measures
SAFE HARBOR & NON-GAAP MEASURES FORWARD-LOOKING STATEMENTS those other risks and uncertainties discussed in the reports we have not be considered as a substitute for net income or any other financial performance are necessarily subject to uncertainty and risk due to a This investor presentation cont
Slide 3: John Fieldly, Chairman & Chief Executive Officer
JOHN FIELDLY CHAIRMAN & CHIEF EXECUTIVE OFFICER
Slide 4: Why Celsius Holdings
WHY CELSIUS HOLDINGS 1 WE OPERATE IN A RAPIDLY GROWING CATEGORY 2 WE ARE CAPITALIZING ON EVOLVING CONSUMER TRENDS THAT ARE DRIVING INCREASED DEMAND 3 WE HAVE A LEADING TOTAL ENERGY PORTFOLIO THAT IS POSITIONED TO WIN 4 WE HAVE AN EVOLVED, SCALED OPERATING MODEL 5 WE ARE WELL POSITIONED FOR CONTINUED
Slide 5: Single Brand to Scaled Brand Platform
SINGLE BRAND TO SCALED BRAND PLATFORM Multi-year journey focused on scale, capability building, and long-term value creation BECAME PEPSICO’S ENERGY CAPTAIN 2004 2017 2024 & ACQUIRED ROCKSTAR ENERGY BRAND BEGAN TRANSITION OF FOUNDED MODERNIZED ACQUIRED BIG BRANDING BEVERAGES IN THE U.S. & CANADA ALA
Slide 6: A Leading Portfolio of Category-Defining Brands
A LEADING portfolio of category-defining brands PREMIUM BRANDS FUNCTIONAL ingredients TOTAL energy PORTFOLIO 6 6
Slide 7: A Leading Energy Powerhouse
A LEADING ENERGY POWERHOUSE ~ 20% 2025 ENERGY DRINK MARKET SHARE 99.5% ACV SOLD IN OVER + % 8 SHARE VS. A YEAR AGO 250k+ TRACKED U.S. RETAIL OUTLETS $5.2B ANNUAL U.S. #2 GROWTH PORTFOLIO #3 ENERGY PORTFOLIO RETAIL SALES IN RTD ENERGY IN THE U.S. CONFIDENTIAL | PRESENTATION SPECIFIC NAME 7 Source: Al
Slide 8: Energy Category Is Evolving
Energy CATEGORY is evolving traditional Modern energy energy TRANSACTIONAL SUGAR DAILY ROUTINE ZERO SUGAR IMPULSE UTILITY LIFESTYLE & EXPERIENCE & WELLNESS FLAVOR 8
Slide 9: Energy Is Powering Liquid Refreshment Beverage Growth, Led by Zero Sugar
Energy is powering Liquid refreshment beverage growth, led by zero sugar +$6.2B 2025 yOy Total LRB Growth 52% Of TOTAL LRB Total GROWTH Growth CAME FROM ENERGY 85% Of total energy growth CAME from zero sugar Source: Circana TOTAL US MULO+ w/C Calendar Year 2025 Ending 12-28-25 9
Slide 10: Celsius Continues to Drive Zero Sugar Growth
CELSIUS CONTINUES TO DRIVE zero SUGAR GROWTH 2025 RTD ENERGY % OF ZERO SUGAR GROWTH 5% ALL OTHER 16% 33% 22% 24% Source: Figures Representative of Total CELH Portfolio; Circana TOTAL US MULO+ w/C Calendar Year 2025 Ending 12-28-25 10
Slide 11: The Need for Energy Is Universal
THE NEED FOR ENERGY IS UNIVERSAL MALE ENERGY CONSUMER CONSUMPTION IS impulse DRIVEN Consume energy later in the day FEMALE ENERGY CONSUMER CONSUMPTION IS ROUTINE DRIVEN Consume energy earlier in the day Source: Celsius Consumer Study (Base: Male n=190; Female n=322, Q5. When did you typically consum
Slide 12: Fundamental Shift to Everyday Consumption
FUNDAMENTAL SHIFT TO EVERYDAY CONSUMPTION More often 32% 51% of consumers are of energy drink growth drinking energy drinks is from increased on more occasions1 frequency among existing buyers2 more occasions 33% 37% Consume energy Consume energy drinks as a drinks with a social drink3 meal3 Source:
Slide 13: We Are a Top 10 LRB Company
WE ARE A 2025 FULL YEAR BEVERAGE RANKINGS (Parent company) TOP 10 LRB Rank Parent Company $ Retail Sales (Billions) Contribution to 2025 LRB Growth COMPANY 1 $30.85 15.1% 2 $26.73 - 3 $14.65 6.6% 4 $9.80 10.3% 5 $9.43 12.9% 6 $5.41 12.6% 7 $5.38 1.2% 8 $2.63 0.1% 9 $2.47 3.7% 10 $1.93 - #3 LRB GROWT
Slide 14: Our Brands Drive Cultural Relevance
Our brands drive CULTURAL RELEVANCE A MULTI-BRAND PLATFORM SERVING DISTINCT CONSUMERS, OCCASIONS AND ENERGY NEEDS 20% SHARE Fitness Fashion wellness lifestyle music sports 14 Source: Figures Representative of Total CELH Portfolio; Circana TOTAL US MULO+ w/C Calendar Year 2025 Ending 12-28-25
Slide 15: A Scalable, Brand-Building Platform
A SCALABLE, BRAND-BUILDING PLATFORM A POWERFUL, CONNECTED SYSTEM THAT CONVERTS INSIGHT INTO EXECUTION AND DURABLE GROWTH Consumer insights Innovation & MARKETING Sales & Retail Execution Operational Excellence Revenue Management Turns insights into Ensures strategy wins Removes friction so Balances
Slide 16: Enhanced PepsiCo Partnership Provides Deeper Distribution Reach
ENHANCED PEPSICO PARTNERSHIP provides DEEPER DISTRIBUTION REACH & Strategic CONTROL CELSIUS PEPSICO leads brand Drives scale and portfolio strategy and execution 16
Slide 17: Allowing Us to Better Serve Retailers and Consumers
Allowing us to better serve retailers and consumers A PORTFOLIO-LED APPROACH IMPROVES AVAILABILITY, CHOICE AND CONSISTENCY CLUB CONVENIENCE DOLLAR BETTER AVAILABILITY EXPANDED & ACCESS ASSORTMENT DRUG ON-PREMISE GROCERY Increased shelf Increased cooler Increased space by placements velocity STRONG R
Slide 18: Unlocks New Channel & Shelf Space Opportunity
And Unlocks new channel & SHELF SPACE opportunity MORE OCCASIONS AND FORMATS ARE FUELING INCREMENTAL SHELF SPACE ACROSS CLUB, LARGE, SMALL AND FOODSERVICE ENERGY REPRESENTS 19% OF TOTAL LRB SALES1 VS. 14% 5 YEARS AGO LEADING TO INCREASED SHELF SPACE…. +17% +102% YOY GROWTH IN YOY GROWTH IN SHELF SPA
Slide 19: Proven Growth Strategy with Disciplined Execution
Proven growth strategy with disciplined execution MORE PEOPLE MORE PLACES MORE OFTEN Executing our growth strategy in an evolved way 19
Slide 20: A Growing Leadership Team Built to Scale
A GROWING leadership team built to scale NOTABLE ADDITIONS AND UPDATES Strategic External Eric Hanson Rishi Daing Garrett Quigley Hires with Deep CPG President & Chief Chief Marketing President, Experience Operating Officer Officer International Proven Leaders Kyle Watson Tony Guilfoyle JoBeth Fink
Slide 21: Kyle Watson, Chief Brand Officer
KYLE WATSON CHIEF BRAND OFFICER
Slide 22: Celsius Consumers Are Increasing Consumption Frequency
Celsius consumers are INCREASING consumption FREQUENCY 52% Repeaters purchase 5x or more +7% v Q4 2024 Source: Circana Receipt Panel Omnichannel L13W ending 12-28-25 22
Slide 23: New to Category Consumers Are Driving Growth
NEW to category consumers are driving growth NEW CONSUMERS FEMALE CONSUMERS Hispanic CONSUMERS 31% 2X #1 of 2025 energy drink Women ages 18–24 are twice as Hispanic consumers are growth was driven by likely to purchase energy drinks driving category growth, new consumers multiple times per week than
Slide 24: Celsius Innovation Drives Demand by Meeting Modern Energy Needs
Celsius Innovation drives Demand by Meeting Modern Energy Needs NEEDS OF THE MODERN ENERGY CONSUMER FLAVOR DEFINES EXPERIENCE ENERGY FOR THE BODY AND MIND A BETTER-FOR-YOU BEVERAGE CHOICE FUNCTIONAL BENEFITS 73% Choose CELSIUS for its 50% Choose CELSIUS for its 48% Choose CELSIUS for its 42% Choose
Slide 25: Accelerating Growth Through Modern Energy
Accelerating growth through Modern Energy 10.6% SHARE 7.2% SHARE 2.2% SHARE 20% SHARE Source: Circana TOTAL U.S. MULO+ w/C, RTD Energy L4W Ending 12-28-25 25
Slide 26: Total Energy Portfolio Serving Multiple Consumer Needs & Moments
TOTAL ENERGY portfolio serving multiple consumer needs & moments 70% 71% Social Sports Daily Music Treat Performance Female consumer Male consumer Gender balanced Focus | Workout | Lifestyle 26 Source: Celsius Consumer Studies N=1,500
Slide 27: Powering Performance in Modern Energy
Powering Performance in Modern Energy PERFORMANCE Function Fitness-first positioning built for Sustained energy, zero sugar, workouts and daily movement metabolism support FLAVOR INNOVATION CONSUMER Fruit-forward, crisp flavors Active, health-conscious consumers fueling performance 27 27
Slide 28: Igniting a New Era of Energy
Igniting A new era of energy Shifted An Entire category #4 in Energy 1 2 70% Women AGE 18-44 Thrives on 3 Pillars FLAVOR Nostalgic, craveable, iconic FUN Escapism, fueled Fans Passionate, dedicated by design community 3 Unmatched SOCIAL Engagement > 41 x > 27 x >10 x Source: (1) Circana TOTAL U.S. M
Slide 29: Next Generation Energy for the Core Energy Consumer
Next Generation energy for the core Energy CONSUMER LONG LASTING Distinct Portfolio CULTURAL IMPACT Positioning • Caters to a $17.8 billion core • 71% Male / 29% Female 2 energy market 1 • Targeted energy for distinct occasions: sports, music, gaming 25 years Signature Powering of category flavors a
Slide 30: A System Built to Compound Demand
A SYSTEM BUILT TO COMPOUND DEMAND AWARENESS Brand storytelling Cultural relevance Portfolio visibility When awareness, FREQUENCY TRIAL trial and loyalty More daily occasions Distribution & placement reinforce each other, Routine formation Promotions & LTOs Repeat purchasing Right product, right mome
Slide 31: Built to Win in Modern Energy
BUILT TO WIN IN modern energy Energy is becoming a part of daily routines CELSIUS deeply understands today’s consumer OUR portfolio is intentionally designed WITH EACH BRAND PLAYING A CLEAR ROLE category-disrupting Powerhouse IN MODERN ENERGY 31 31
Slide 32: Eric Hanson, President & Chief Operating Officer
ERIC HANSON PRESIDENT & CHIEF OPERATING OFFICER
Slide 33: Proven Growth Strategy with Disciplined Execution
Proven growth strategy with disciplined execution MORE PEOPLE MORE PLACES MORE OFTEN Executing our growth strategy in an evolved way 33
Slide 34: The Business Is Evolving to Drive the Next Phase of Growth
the Business Is Evolving to Drive the Next Phase of Growth Integrated ELEVATING OUR BUILDING COMMERCIAL EXECUTIONAL FOR THE STRATEGY CAPABILITIES FUTURE 34
Slide 35: Evolving from a Single Brand to a Multi-Brand Portfolio
EVOVLING FROM A SINGLE BRAND TO A MULTI-BRAND PORTFOLIO Broader consumer and occasion coverage Portfolio-led planning and prioritization Brand and channel-specific execution within one system Revenue growth management – volume, price, mix Scale through operating leverage and system efficiency 35
Slide 36: Big Brands to Mega Brands
BIG BRANDS TO MEGA BRANDS MEGA •• Multi-occasion relevance System-enabled execution BRANDs • Strong, profitable growth scaled •• Expanded occasions Broader distribution BRANDs • Portfolio leverage BIG • Strong consumer resonance • Category momentum BRANDs 36
Slide 37: Executing the Commercial Growth Playbook in 2026
Executing the COMMERCIAL growth playbook in 2026 AUTHENTIC ADAPTIVE LEADING EXECUTIONAL NON-TRADITIONAL brand-first marketing insights-led innovation with highest excellence channel growth performing SKUs at retail 37
Slide 38: Revenue Growth Management Powering the Next Phase of Growth
Revenue growth management powering the next phase of Growth Pricing Pack & Mix Data, Analytics Promotion & Channel & Investment Architecture Optimization & Governance Trade Customer Allocation & ROI Effectiveness Strategy ENABLING delivering • Efficient investment decisions • More efficient deployme
Slide 39: Energy Captaincy Accelerating Growth Together
Energy captaincy accelerating growth • Modern Energy category TOGETHER We are unlocking the • Powerful DSD scale leadership full performance potential of • Broad channel & geographic reach • Deep consumer & shopper CELSIUS, Alani Nu and Rockstar Energy in insights the fastest-growing beverage catego
Slide 40: Aligned Commercial Strategy
aligned commercial strategy COMMERCIAL STRATEGY PLAYBOOK EXECUTION 40
Slide 41: Building for the Future
Building for the future Brand Field sales marketing Shopper Marketing marketing operations Sales team category development Brand studio Commercial planning 41
Slide 42: Methodical Approach to International Growth in 2026 & Beyond
METHODICAL APPROACH TO INTERNATIONAL GROWTH in 2026 & beyond DEDICATED & GROWING TEAM center of excellence Strategic distributor partnerships 42
Slide 43: Built for What's Next
BUILT for what’s next GROWTH STRATEGY FOCUSED ON REACHING MORE PEOPLE IN MORE PLACES, more often A MULTI-BRAND PORTFOLIO ELEVATES OUR COMMERCIAL MODEL PEPSICO CAPTAINCY DRIVES UPLEVELED EXECUTION OUR CAPABILITIES CREATE A STRUCTURAL ADVANTAGE WE ARE BUILDING FOR THE FUTURE 43
Slide 44: Why Celsius Holdings
WHY CELSIUS HOLDINGS 1 WE OPERATE IN A RAPIDLY GROWING CATEGORY 2 WE ARE CAPITALIZING ON EVOLVING CONSUMER TRENDS THAT ARE DRIVING INCREASED DEMAND 3 WE HAVE A LEADING TOTAL ENERGY PORTFOLIO THAT IS POSITIONED TO WIN 4 WE HAVE AN EVOLVED, SCALED OPERATING MODEL 5 WE ARE WELL POSITIONED FOR CONTINUED
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