Slide 1: Tinybeans briefing for US Investors (ASX release)
ASX RELEASE 1 May 2019 For personal use only Tinybeans briefing for US Investors Tinybeans Group Limited (ASX: TNY) (“Tinybeans” or “the Company”), the technology platform that connects parents with the most trusted tools and resources on the planet to help every family thrive, is releasing an updat
Slide 2: Tinybeans Group Limited US Investor Briefing
For personal use only Tinybeans Group Limited (ASX:TNY) US Investor Briefing May 1, 2019 All $dollars are in US currency May 1, 2019 Investor Briefing Page 1
Slide 3: Our Vision
Our Vision For personal use only May 1, 2019 Investor Briefing Page 2
Slide 4: TNY: Q3-FY19 growth highlights
TNY: Q3-FY19 (Jan-Mar 2019) growth highlights For personal use only +29% +143% +37% 3.2M 1.14M $707k registered users monthly active users total revenue +92% +187% $544k $229k advertising revenue monthly recurring revenues May 1, 2019 Investor Briefing All percentages are compared to the same period
Slide 5: Our journey so far
Our journey so far (and we’re just getting started) For personal use only March 2019 3.2M members and November 2018 over $1.9M YTD in revenues Reached 1M Monthly Active users June 2018 2.5M members and $1.22M in revenues for FY18 January 2018 Tinybeans featured on homepage of U.S. App Store December
Slide 6: Path to cashflow breakeven
Path to cashflow breakeven For personal use only Positive Trajectory • Cash burn is improving each quarter: • Q3-FY19 was $467K (compared to $686K in Q2) Reduction in Quarterly Cash Burn • Q4-FY19 expected to be between $200k and $300K* $- Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19 Q3-FY19 Q4-FY19 $(100,000) }
Slide 7: Record revenue growth
Record revenue growth For personal use only Revenues $900,000 • Growth across both direct brand partnerships of 253% on the same period last year to $241k, while $800,000 growing programmatic advertising $301k, which was $700,000 150% on the same period last year $600,000 • Premium subscription reve
Slide 8: Baseline revenues
Baseline revenues For personal use only $250,000 $200,000 Baseline revenues accelerated to $229k per month, representing a 15% increase on the previous quarter. $150,000 The investments in programmatic advertising and premium are making the largest impact to the recurring results. $100,000 $50,000 $
Slide 9: Advertising revenues
Advertising revenues For personal use only $600,000 $500,000 9% $400,000 Growth $300,000 10% $200,000 Decline * $100,000 $- * Source: https://www.iab.com/wp-content/uploads/2018/05/IAB-2017-Full-Year-Internet-Advertising-Revenue- May 1, 2019 Investor Briefing Report.REV2_.pdf Page 8
Slide 10: Premium subscription metrics
Premium subscription metrics For personal use only Cutomer Acquisition Cost (CAC) $25.00 • Customer acquisition costs declined again – now at around 9 cents for FY19 $20.00 • CAC to acquire a paying premium customers $15.00 also reduced to $11.30, down 17% $10.00 • Paid subscriptions reached just on
Slide 11: User growth metrics
User growth metrics For personal use only Registered & Active Users 12 month User Retention 1,200,000 100% 3,000,000 90% 1,100,000 80% 70% 1,000,000 60% 2,500,000 50% 900,000 40% 30% 2,000,000 20% 800,000 10% 700,000 0% 1,500,000 Q1 Q2 Q3 Q4 600,000 Q3-FY17 Q3-FY18 Q3-FY19 1,000,000 500,000 2 Year U
Slide 12: Record NPS
Record NPS For personal use only • Launched NPS tracking in April 2018 with a survey to all parents. • Score = 73 • Ongoing survey to new parents after their first month of membership. • Average Score = 60 • End of Feb 19 we sent another survey to all parents like we did in April 2018. • New Score =
Slide 13: Technology & product developments
Technology & product developments “Great website with heaps of tips. Looking For personal use only forward to exploring it more!” Improvements recently released include: • Launched a new content platform delivering valuable content to its members; • Available to all users everywhere and will be used
Slide 14: H2-FY19 team priorities
CONFIDENTIAL H2-FY19 team priorities • Investing further into content driving activity on platform For personal use only Product • Redesigning milestone experience, thus driving unique data acquisition • Further investment of feed in app driving longer time spent • Monetising the increased amount of
Slide 15: Why Tinybeans?
Why Tinybeans? For personal use only A trusted and 100% brand safe, family-centered platform! Growing revenues quarter on quarter on track for cashflow positive! Serving a huge market of 100M parents/grandparents in the US alone and over 135M babies born worldwide every year! Fixed costs… over 80% M
Slide 16: Thank you
For personal use only THANK YOU Eddie Geller Chief Executive Officer eddie@tinybeans.com May 1, 2019 Investor Briefing Page 15
Slide 17: Corporate information and disclaimer
Corporate information Tinybeans Group Ltd For personal use only L1, 26 Wentworth Ave Surry Hills NSW 2010 www.tinybeans.com investors@tinybeans.com @tinybeanskids Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does n