New Bubbleroom Sweden Ab · OMXSTO:BBROOM
New Bubbleroom Sweden Ab — Q2 2025 Earnings Presentation
13 slides from New Bubbleroom Sweden Ab's earnings presentation, Jul 15, 2025
Slide 1: New Bubbleroom Sweden Q2 2025 earnings presentation
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Slide 2: Today's presenters
TODAY’S PRESENTERS CEO CFO Magnus Månsson Andreas Malmström 2
Slide 3: Agenda
AGENDA • Summary Q2 2025 • Financial performance Q2 2025 • Business update and next phase • Conclusions and looking forward • Q&A 3
Slide 4: Summary – Q2 2025
Summary – Q2 2025 GROWTH GROWTH APR-JUN JAN-JUN • Tough market conditions impacted the Net Sales in the quarter, showing a -6.1% -3.0% (6.6%) (4.3%) decline of -6,1% versus a strong quarter two last year. • The market conditions also impacted the gross margin negatively, resulting in a campaign driv
Slide 5: Solid profitability in declining market
Solid profitability in declining market MSEK Net Sales Gross Profit • Sales decreased by 6.1% (6.6) and amounted to SEK 126,7 million. -6.1% -9.7% 134.8 126.7 93.2 84.2 • Gross margin at 66.5% (69.1) with a total of SEK 84,2 million, decreasing with -9.7% compared to the second quarter last year. 69
Slide 6: Stable profitability from lower return rate and cost efficiencies
Stable profitability from lower return rate and cost efficiencies MSEK Net Sales Gross Profit • Sales decreased by -3.0% (4.3) and amounted to SEK 227,4 million. -3.0% -6.6% 234.4 157.9 227.4 147.4 • Gross margin at 64.8% (67.4) with a total of SEK 147,4 million, decreasing with -6.6% compared to th
Slide 7: Balance sheet
BALANCE SHEET MSEK 30 jun 30 jun 31 dec 2025 2024 2024 ASSETS Intangible Assets 5,3 5,8 4,5 • During the last quarter the inventory decreased to Tangible Assets 42,8 50,2 46,5 SEK 61,0 million (67,4), a decrease of SEK 6,4 million Financial Assets 4,1 4,1 4,1 compared to the end of June 2024. The in
Slide 8: Cash flow Q2
CASH FLOW Q2 4.8 27.2 • Cash flow from operations amounted to SEK 27,2 11.8 million (28,4). • Cash flow from investing activities amounted to SEK 15.3 -2,0 million (0,0), related to investments in our new e-commerce platform. 5.3 -0.4 • Cash flow from financing activities amounted to EBITDA Adjustme
Slide 9: Business update Q2 2025
Business update Q2 2025 • Customer journey • Trustpilot reached 4,3 • Return rate is continuing to decrease • Product journey • Decrease in number of styles • Increased share of assortment from Europe • Optimized assortment through reduction of external brands • Private label long-term 80-85%, short
Slide 10: Phase 2
Phase 2 • Our #1 priority remains: To reach profitable growth as soon as we can • The next phase of our strategy is to focus on the following building blocks: wth (cost concio fitab le Gro usn ess • Purchasing/assortment o r Data • Brand ) P & Returns Analytics • Returns • Data & Analytics Brand • W
Slide 11: Conclusion & looking forward
Conclusion & looking forward • A strong result in a tough market • Next phase of our strategic plan • Organization and operational processes set to scale the business • Geographical expansion and leveraging new functionality on the Shopify platform 11
Slide 12: Q&A
Q&A 12
Slide 13: bubbleroom.com
bubbleroom.com | New Bubbleroom Sweden AB Prognosgatan 11 | 504 64 Borås 13
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