New Bubbleroom Sweden Ab · OMXSTO:BBROOM
New Bubbleroom Sweden Ab — Q1 2026 Earnings Presentation
12 slides from New Bubbleroom Sweden Ab's earnings presentation, Apr 28, 2026
Slide 1: 1
1
Slide 2: Today's Presenters
TODAY’S PRESENTERS CEO CFO Magnus Månsson Andreas Malmström 2
Slide 3: Agenda
AGENDA • Re-cap Phase 2 , brand and assortment • Summary Q1 2026 • Financial performance Q1 2026 • Business update • Conclusions and looking forward • Q&A 3
Slide 4: Phase 2
Phase 2 Data Returns & Analytics Brand Web marketing Customer Purchasing/assortment Organization 4
Slide 5: Summary – Q1 2026
Summary – Q1 2026 GROWTH JAN-MAR • The quarter started slow but accelerated mid-way. March was the strongest March in our history, both in terms of sales and profitability, with solid growth -1.4% (1.2%) in Sweden. • We continued to optimize assortment on marketplaces, which had a negative impact on
Slide 6: Strong profitability improvement with positive signs throughout the P&L
Strong profitability improvement with positive signs throughout the P&L MSEK Net Sales Gross Profit • Net Sales decreased by -1.4% (1.2) and amounted -1.4% to SEK 99,3 million. 100.7 99.3 -1.8% • Gross margin at 62.5% (62.8) with a total of SEK 62,1 million, decreasing with -1.8% compared to 63.2 62
Slide 7: Balance Sheet
BALANCE SHEET MSEK 31 mar 31 mar 31 dec 2026 2025 2025 ASSETS Intangible Assets 5,7 3,9 6,5 • The inventory ended the quarter at SEK 76,0 Tangible Assets 37,9 44,6 39,7 million (76,3), a decrease of SEK 0,3 million Financial Assets 4,1 4,1 4,1 compared to the end of March 2025. Total fixed assets 47
Slide 8: Cash Flow Q1
CASH FLOW Q1 -1.0 -0.4 -11.3 • Cash flow from operations amounted to SEK -14,4 -14.4 million (-22,6). -18.2 16.5 • Cash flow from investing activities amounted to SEK -0,2 million (0,0). The investment is related to the EBITDA Adjustments Change Changes Change Cash Flow new e-commerce platform. inte
Slide 9: Business update Q1 2026
Business update Q1 2026 • Purchasing / Assortment • A reduced number of styles enables higher volumes in best-selling products. • The external assortment has been optimized, with the number of styles reduced by 35% in H1 2026. • Private label share: 80–85% long term, ~75% in the short term. • New ca
Slide 10: Conclusion & looking forward
Conclusion & looking forward • We are now in the last phase of our turn-around plan and we see positive development. All major components of our P&L is developing in the right direction. • The assortment transformation is crucial but takes time. We see positive signs in the new assortment, and we no
Slide 11: Q&A
Q&A 11
Slide 12: bubbleroom.com
bubbleroom.com | New Bubbleroom Sweden AB Prognosgatan 11 | 504 64 Borås 12
New Bubbleroom Sweden — Q1 2026 Earnings Presentation on 6ix