New Bubbleroom Sweden Ab · OMXSTO:BBROOM
New Bubbleroom Sweden Ab — Q2 2026 Earnings Presentation
16 slides from New Bubbleroom Sweden Ab's earnings presentation, Jul 15, 2026
Slide 1: 1
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Slide 2: Today's Presenters
TODAY’S PRESENTERS CEO CFO Magnus Månsson Andreas Malmström 2
Slide 3: Agenda
AGENDA • This is Bubbleroom • Re-cap Phase 1-2 and looking forward • Summary Q2 2026 • Financial performance Q2 2026 • Conclusions and looking forward • Q&A 3
Slide 4: We are a Swedish womenswear brand
We are a Swedish womenswear brand for women who want to feel feminine, expressive, and spontaneous, with an effortless, carefree energy. Since 2005, we have designed with silhouette and fit at the heart of everything we do, always guided by a strong sense of colour and variety. From our strong roots
Slide 5: Built the foundation – Phase 1 & 2
Built the foundation – Phase 1 & 2 P H A S E 1 P H A S E 2 Invested in systems ready for scaling Strategic priorities New ERP system Assortment strategy New e-commerce platform Geographic expansion Performance & Social Marketing Cost control Cost control & Liquidity Customer Service in-house Optimiz
Slide 6: Phase 3: Strategic themes remain unchanged
PHASE 3 Strategic themes remain unchanged Data Returns & Analytics Brand Web marketing Customer Purchasing/ assortment Organization 6
Slide 7: Growth engines
P H ASE 3 Growth engines Accelerate organic growth Organization/ Customer Assortment Data Culture New markets Keep dresses and Always data driven Right Upsell to customer add casual competence base External brands Sustainability 7
Slide 8: Summary – Q2 2026
Summary – Q2 2026 GROWTH GROWTH APR-JUN JAN-JUN • The strong momentum from the first quarter continued in the second quarter, resulting in record high sales and profitability 15.2% 7.8% (-6.1%) (-3.0%) • The spring and summer assortment performed very well throughout all markets, resulting in low di
Slide 9: Double-digit growth and significantly improved earnings
Double-digit growth and significantly improved earnings • Net Sales increased by 15,2% (-6,1) and amounted MSEK Net Sales Gross Profit to SEK 145,9 million. +15.2% +17.9% • Gross margin at 68.0% (66.5) with a total of SEK 99,2 million, increasing with 17,9% compared to 145.9 99.2 126.7 84.2 the seco
Slide 10: Strong first-half performance with improved profitability
Strong first-half performance with 7.8% sales growth and improved profitability MSEK Net Sales Gross Profit • Sales increased by 7.8% (-3.0) and amounted to SEK 245,2 million. +7.8% +9.4% 245.2 161.3 • Gross margin at 65.8% (64.8) with a total of SEK 227.4 147.4 161,3 million, increasing with 9.4% c
Slide 11: Balance Sheet
BALANCE SHEET MSEK 30 jun 30 jun 31 dec 2026 2025 2025 ASSETS Intangible Assets 4,8 5,3 6,5 • The inventory ended the quarter at SEK 64,7 Tangible Assets 36,0 42,8 39,7 million (61,0), an increase of SEK 3,7 million Financial Assets 4,1 4,1 4,1 compared to the end of June 2025. Total fixed assets 44
Slide 12: Cash Flow Q2
CASH FLOW Q2 39.3 7.8 11.5 • Cash flow from operations amounted to SEK 39,3 11.3 million (27,2). 9.3 -0.6 • Cash flow from investing activities amounted to SEK -0,0 million (-2,0). The minor investment in the EBITDA Adjustments Change Changes Change Cash Flow quarter is related to the new e-commerce
Slide 13: Sale of automation & new logistics agreement
Sale of automation & new logistics agreement The transaction Financial effects Warehouse automation sold to Hökerum Purchase price for the Square Auto 4 48.4 MSEK warehouse automation (debt- free basis) Lease of the warehouse and office property Net capital contribution and transferred to Logent ~32
Slide 14: Conclusion & looking forward
Conclusion & looking forward • We are now in the final phase of our turnaround plan and continue to see positive momentum. All major components of our P&L are moving in the right direction. • Strong growth in new product categories, particularly tops, bottoms and everyday fashion. • Significantly im
Slide 15: Q&A
Q&A 15
Slide 16: bubbleroom.com
bubbleroom.com | New Bubbleroom Sweden AB Prognosgatan 11 | 504 64 Borås 16
New Bubbleroom Sweden — Q2 2026 Earnings Presentation on 6ix