New Bubbleroom Sweden Ab · OMXSTO:BBROOM
New Bubbleroom Sweden Ab — Q3 2025 Earnings Presentation
13 slides from New Bubbleroom Sweden Ab's earnings presentation, Oct 23, 2025
Slide 1: 1
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Slide 2: Today's Presenters
TODAY’S PRESENTERS CEO CFO Magnus Månsson Andreas Malmström 2
Slide 3: Agenda
AGENDA • Re-cap Phase 2 • Summary Q3 2025 • Financial performance Q3 2025 • Business update • Conclusions and looking forward • Q&A 3
Slide 4: Phase 2
Phase 2 Data Returns & Analytics Brand Web marketing Customer Purchasing/assortment Organization 4
Slide 5: Summary – Q3 2025
Summary – Q3 2025 GROWTH GROWTH JUL-SEP JAN-SEP • The quarter was divided into two defining phases. The first part with a -2.8% -2.9% (0.2%) (3.1%) decrease in sales due to low stock and price pressure. Second half with new assortment and growth in sales. In total we decrease net sales by -2,8%. • T
Slide 6: Turnaround activities affected sales and profitability negatively
Turnaround activities affected sales and profitability negatively MSEK Net Sales Gross Profit • Net Sales decreased by -2.8% (0.2) and amounted to SEK 89,4 million. -2.8% 92.0 89.4 • Gross margin at 59.8% (63.2) with a total of SEK -8.1% 53,4 million, decreasing with -8.1% compared to 58.1 53.4 the
Slide 7: Strong cost focus partly offsets negative sales and gross margin development
Strong cost focus partly offsets negative sales and gross margin development MSEK Net Sales Gross Profit • Sales decreased by -2.9% (3.1) and amounted to SEK 316,8 million. -2.9% -7.0% 326.4 216.0 316.8 200.8 • Gross margin at 63.4% (66.2) with a total of SEK 200,8 million, decreasing with -7.0% com
Slide 8: Balance Sheet
BALANCE SHEET MSEK 30 sep 30 sep 31 dec 2025 2024 2024 ASSETS Intangible Assets 5,3 5,1 4,5 • The inventory ended the quarter at SEK 73,9 million Tangible Assets 41,0 48,3 46,5 (86,3), a decrease of SEK 12,4 million compared to Financial Assets 4,1 4,1 4,1 the end of September 2024. The lower invent
Slide 9: Cash Flow Q3
CASH FLOW Q3 • Cash flow from operations amounted to SEK -21,9 -8.5 million (-42,5). -0.4 • Cash flow from investing activities amounted to SEK -0,7 million (0,0), related to investments in our new -12.8 e-commerce platform. -0.3 0.2 • Cash flow from financing activities amounted to -21.9 EBITDA Adj
Slide 10: Business update Q3 2025
Business update Q3 2025 • Customer journey • Trustpilot reached 4,4 • Return rate is continuing to decrease • Product journey • Increased share of assortment from Europe • Optimized assortment through reduction of external brands by 10% H2 2025 and 35% H1 2026 in number of styles. • Private label lo
Slide 11: Conclusion & looking forward
Conclusion & looking forward • Last phase for our recovery plan • Assortment change is crucial but takes time • Geographical expansion and leveraging new functionality on the Shopify platform. Multiple new markets in 2026. 11
Slide 12: Q&A
Q&A wa BUBBLEROOM
Slide 13: bubbleroom.com
bubbleroom.com | New Bubbleroom Sweden AB Prognosgatan 11 | 504 64 Borås 13
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