Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q4 2022/2023 Earnings Presentation

14 slides from Mag Interactive Ab's earnings presentation, 2023

  1. Slide 1: Stockholm & Brighton, 350m+ downloads

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q4 Highlights

    Q4 Highlights QuizDuel product performance Strong profitability

  3. Slide 3: QuizDuel leagues

    OS LEAGUES 13:35 1337 1336 © aa Coo Fragenfeuer i) Bronzeliga ——s — Bronzeliga 7 Wie heift der starke italienisch j ie heiBt der starke italienische Kaffee, der bel hohem Druck durch Brandneu im sehr fein gemahlenes Kaffeemeh! Fragenfeuer yy, aus dunkel gerésteten Kaffeebohnen gepresst wird? OB suse

  4. Slide 4: Yearly overview

    Yearly overview Record revenues: 362 MSEK (+16%) Adjusted EBITDA: 58 MSEK (16% margin) no new game launch

  5. Slide 5: Audience KPIs

    Audience KPIs Compared to Q4 2021/22 DAU ARPDAU User acquisition 1.5 8 45 1.125 6 30 Us cents Millions MSEK 0.75 1.3 4 7.3 7.0 43 1.2 15 0.375 2 15 0 0 0 Q4 21/22 Q4 22/23 Q4 21/22 Q4 22/23 Q4 21/22 Q4 22/23 DAU and ARPDAU weakened by lower UA volumes

  6. Slide 6: User acquisition

    User acquisition UA decreasing sequentially Continued low pace in Q1 60 MSEK 30 51 43 41 22 19 14 15 0 Q2 21/22 Q3 21/22 Q4 21/22 Q1 22/23 Q2 22/23 Q3 22/23 Q4 22/23

  7. Slide 7: User base and ARPDAU

    user base AND ARPDAU 2 8.0 6.0 ARPDAU US cents Million DAU 1 4.0 1.6 1.5 1.3 1.2 1.3 1.3 1.2 2.0 0 0.0 Q2 21/22 Q3 21/22 Q4 21/22 Q1 22/23 Q2 22/23 Q3 22/23 Q4 22/23 DAU STABLE SINCE Q4 2022 FEWER BUT HIGHER QUALITY INSTALLS

  8. Slide 8: Impact from low user acquisition

    Impact from low user acquisition Adj Net sales ARPDAU Contribution 100 8 60 6 Us cents MSEK MSEK 50 4 30 90 80 7.3 7.0 54 2 35 0 0 0 Q4 21/22 Q4 22/23 Q4 21/22 Q4 22/23 Q4 21/22 Q4 22/23 Lower UA impacts sales and arpdau CONTRIBUTION on historic high - 122 MSEK CASH BALANCE

  9. Slide 9: UA fluctuation impacts

    Ua fluctuation impacts Profit Margins bouncing back to pre 2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q1 2022 Q1 2023 Q4 2023

  10. Slide 10: UA fluctuation impacts

    Ua fluctuation impacts Profit Margins bouncing back to pre 2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q1 2022 Q1 2023 Q4 2023

  11. Slide 11: Product mix

    Product mix 54 MSEK 23 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Tile mansion Revenues Growth Live ops word mansion WordBubbles WordWhizzle 3 MSEK ? ? Primetime Wordalot Word Peace new games Other Wordbrain 2 Word blobs maturity

  12. Slide 12: Growth engines

    Growth engines Expanded portfolio (Organic + m&a) Improved LTV for live Increased Games Increased Ua for live Games

  13. Slide 13: Net sales: 20% four year CAGR

    Net sales 20% four year cagr 400 300 MSEK 200 327 362 287 100 218 173 0 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 Four years of profitable growth

  14. Slide 14: Looking ahead

    Looking ahead Quizduel from strength to strength continued strong margins Exciting new games

MAG Interactive — Q4 2022/2023 Earnings Presentation on 6ix