Slide 1: Stockholm & Brighton, 350m+ downloads
STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!
Slide 2: Q2 Highlights
Q2 Highlights Positive soft launch for Crozzle Strong profitability
Slide 3: Crozzle
CROZZLE i em @ 200)
Slide 4: Next Steps
Next Steps Optimizing marketing Adding more content & events Validating long term LTV
Slide 5: Revenues by Product Mix
Product Mix 47 MSEK 21 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Revenues Growth Live ops Tile Mansion Word Mansion WordBubbles! 4 MSEK ? ? Primetime Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle Maturity
Slide 6: Audience KPIs
Audience KPIs Compared to Q2 2022/23 User Acquisition DAU ARPDAU 50 1.3 8 40 6 US cents Millions 30 MSEK 1.3 1.2 4 7.6 20 41 6.6 2 10 8 0 0 0 Q2 22/23 Q2 23/24 Q2 22/23 Q2 23/24 Q2 22/23 Q2 23/24 DAU and ARPDAU impacted by lower UA volumes DAU is up somewhat sequentially
Slide 7: Impact From Low User Acquisition
Impact From Low User Acquisition Net sales CONTRIBUTION Adj EBITDA 100 60 20 MSEK MSEK MSEK 50 96 30 53 10 20 72 43 8 0 0 0 Q2 22/23 Q2 23/24 Q2 22/23 Q2 23/24 Q2 22/23 Q2 23/24 Adjustments both for r&d claims and earn-out, affecting ebit, ebitda and cash HEALTHY UNDERLYING CASH GENERATION - 110 MSE
Slide 8: UA Fluctuation Impact
UA Fluctuation Impact Profit margins back to pre-2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q2 2021 Q2 2022 Q2 2023 Q2 2024
Slide 9: Growth Engines
Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games
Slide 10: Looking Ahead
Looking Ahead Stable live games New game cores Soft launch of crozzle
Slide 11: Crozzle Q2 2023/2024 Soft Launch
Q2 2023/2024 Soft Launch CROZZLE 72 20 MSEK Net Sales Adj ebitda msek “Our business continues to be profitable with solid profit margin and healthy cash generation” -Daniel Hasselberg, CEO