Mag Interactive Ab · OMXSTO:MAGI
Mag Interactive Ab — Q2 2022/2023 Earnings Presentation
13 slides from Mag Interactive Ab's earnings presentation, 2022
Slide 1: Stockholm & Brighton, 350m+ downloads
STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!
Slide 2: Q2 Highlights
Q2 Highlights Stable revenues at record levels Improved profitability relative to Q1
Slide 3: Audience KPIs
Audience KPIs Compared to Q2 2021/22 DAU ARPDAU User acquisition 2 8 50 40 6 Millions Us cents 30 MSEK 1 4 7.8 1.5 6.0 20 41 1.3 2 10 14 0 0 0 Q2 21/22 Q2 22/23 Q2 21/22 Q2 22/23 Q2 21/22 Q2 22/23 DAU - fewer, but higher quality installs (Iap revenues +55%)
Slide 4: User base development
user base development DAU Millions 2 1 1.5 1.6 1.5 1.3 1.2 1.3 0 Q1 21/22 Q2 21/22 Q3 21/22 Q4 21/22 Q1 22/23 Q2 22/23 DAU +8% relative to Q1 >70% of DAU active +1 year
Slide 5: User acquisition
User acquisition UA decreasing sequentially Slightly lower pace so far in Q3 60 MSEK 30 51 43 41 22 14 14 0 Q1 21/22 Q2 21/22 Q3 21/22 Q4 21/22 Q1 22/23 Q2 22/23
Slide 6: Boost from user acquisition and strong USD
Boost from user acquisition and strong usd Net sales ARPDAU Contribution 100 8 60 6 Us cents MSEK MSEK 50 96 4 7.8 30 54 77 6.0 43 2 0 0 0 Q2 21/22 Q2 22/23 Q2 21/22 Q2 22/23 Q2 21/22 Q2 22/23 32% growth in arpdau CONTRIBUTION strengthened vs Q1 - 107 MSEK CASH BALANCE
Slide 7: Stable revenues at record level
Stable revenues at record level Profit Margins bouncing back 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023
Slide 8: Stable revenues at record level
Stable revenues at record level Profit Margins bouncing back 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023
Slide 9: ARPDAU & revenue
arpdau & revenue arpdau +32% and revenue +25% year over year 100,000 8.0 Revenue Transfer Bonus ARPDAU ARPDAU USD cents 75,000 6.0 KSEK 50,000 4.0 25,000 2.0 0 0.0 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Continued potential for ARPDAU increase Record Q2 revenu
Slide 10: Product mix
Product mix 68 24 MSEK MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Tile mansion Revenues Growth Live ops word mansion WordBubbles WordWhizzle 4 MSEK ? ? ? Primetime Wordalot Word Peace Wrapper new games Other Wordbrain 2 Word blobs maturity
Slide 11: Growth engines
Growth engines Expanded portfolio (Organic + m&a) Improved LTV for live Increased Games Increased Ua for live Games
Slide 12: Long term net sales development
KSEK 0 25,000 50,000 75,000 100,000 q1 20 19 q2 20 19 q3 20 19 q4 20 1 9 q1 20 20 q2 20 20 q3 20 20 q4 20 2 0 q1 20 21 q2 20 21 q3 20 21 q4 20 2 1 q1 20 22 q2 20 22 CHANGE UA STEP q3 20 22 q4 20 2 2 q1 20 23 q2 20 23 Long term NET SALES development
Slide 13: Looking ahead
Looking ahead Increased UA targets Improving profit margins Exciting new games in development