Slide 1: Investor presentation Q2 2025 financial results
Investor presentation Q 2 2 0 2 5 F in a nc i a l r e su lts Aug. 7, 2025
Slide 2: Safe harbor & Non-GAAP measures
Safe harbor & Non-gaap measures Forward-Looking Statements This presentation contains statements by Celsius Holdings, Inc. (“Celsius Holdings”, “we”, “us”, “our” or the “Company”) that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities
Slide 3: Celsius Holdings at a glance
Celsius HOLDINGS at a glance PREMIUM BRANDS | FUNCTIONAL INGREDIENTS | ZERO SUGAR A Category Growth Leader FY 2025 First-Half Financial Highlights • Celsius Holdings contributed 24.5% 1 of all energy • Revenue: $1.07B drink category growth in 1H 2025 • Gross Margin: 51.8% • #3 energy drink portfolio
Slide 4: Celsius Holdings overview
Celsius HOLDINGS overview A leading portfolio of functional beverages and wellness products
Slide 5: Investment thesis
INVESTMENT THESIS 1 Agrowing leading portfolio of premium, lifestyle energy and hydration beverages with strong and consumer demand for functional & better-for-you, sugar-free energy solutions Attractively positioned to capture opportunity in the large, growing functional beverage 2 category through
Slide 6: Growth Strategy
Growth Strategy • More People: Attracting new consumers to the category • More Places: Expanding product availability • More Often: Increasing consumption frequency Underpinned by operational excellence 6
Slide 7: Q2 2025 key messages
Q2 2025 key messages 1. Record Q2 revenue ($739M, +84% YoY) driven by Alani Nu’s $301.2M revenue contribution; gross profit $381M (+82% YoY), adjusted diluted EPS $0.47, +68% YoY); adjusted EBITDA margin reached 28.4% 2. Celsius Holdings’ portfolio surpassed $4B in past-52-week tracked retail sales
Slide 8: Q2 2025 financial highlights
Q2 2025 financial highlights Summary Financials (millions except for percentages & 2Q 2025 2Q 2024 Change 1H 2025 1H 2024 Change EPS) Revenue $739.3 $402.0 84% $1,068.5 $757.7 41% N. America $714.5 $382.4 87% $1,021.0 $721.9 41% International $24.8 $19.6 27% $47.5 $35.8 33% Gross Margin 51.5% 52.0%
Slide 9: Celsius Holdings is growing the energy drink category
Celsius holdings is growing the energy drink Category CELH RETAIL SALES ACROSS TRACKED CHANNELS1 CELH CONTRIBUTION TO CATEGORY GROWTH BY YEAR 2 (MULO+ W/C | BILLIONS) (MULO+ W/C) 70% 62% $1.40 60% 56% Billions $1.20 50% 48% $1.19 43% 44% $1.00 40% $0.95 35% 36% $0.92 $0.92 $0.87 $0.80 32% 31% $0.83
Slide 10: Celsius Holdings retail sales
CELSIUS HOLDINGS Retail sales BRAND* Q2 Q2 $ CELH MULO+ W/C RETAIL DOLLAR SALES LAST 13 PERIODS1 2025 SHR Chg v YA $450 36.8 $356.99 Millions 26.8 $190.33 $400 $388 $371 $357 CELH Portfolio 17.3 $266.07 $344 $350 $323 11.0 $21.59 $300 $290 $287 $285 $278 $272 $267 $264 $261 6.3 $244.48 $250 3.2 $18.
Slide 11: Energy MULO+ W/C dollar share
Energy mulo+ w/c dollar share TOP 3 BRAND $ SHARE OF MULO+ W/C BY QUARTER 2022-PRESENT 45 40 38.1 38.6 38.6 39.1 37.1 37.5 37.1 36.8 36.4 36.4 36.5 36.8 36.0 35.8 35 31.3 30.8 30.5 30.4 30.3 29.3 28.7 30 28.6 28.0 27.6 27.4 27.5 27.6 26.8 25 20 17.3 15.7 16.2 15.4 15.5 15.3 13.8 14.1 15 11.7 10.2 10
Slide 12: Consolidated revenue
CELSIUS HOLDINGS Consolidated revenue REVENUE (IN MILLIONS) QUARTERLY REVENUE LAST 5 QUARTERS (MILLIONS) $739.3 $800.0M $700.0M $600.0M $500.0M $400.0M $402.0 $300.0M $332.2 $329.3 $200.0M $265.7 $100.0M +23% -31% -4% -7% $0.0M YoY YoY YoY YoY +84% Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Q
Slide 13: International sales
International sales INTERNATIONAL REVENUE LAST 5 QUARTERS (IN MILLIONS) $24.8 $22.8 $20.3 $19.6 $18.6 2Q 24 3Q 24 4Q 24 1Q 25 2Q 25 NOTES: International revenue excludes N. America (U.S. and Canada)
Slide 14: Gross profit
Gross profit GROSS PROFIT AND ADJUSTED EBITDA ($ IN MILLIONS) PERCENTAGES REPRESENT QUARTERLY PERCENTAGE OF REVENUE 400 51.5% 350 300 250 52.0% 28.4% 200 50.2% 52.3% 150 46.0% 25.0% 100 18.9% 21.2% 1.7% 50 0 2Q 24 3Q 24 4Q 24 1Q 25 2Q 25 GROSS PROFIT DOLLARS ADJ EBITDA DOLLARS 14
Slide 15: Appendix
SPARKLING ORANGE si$ dined ) ESSENTIAL ENERGY. . ACCELERATES METABOLISM BURNS BODY FAT: APPENDIX
Slide 16: Celsius non-GAAP EBITDA schedule
Celsius non-gaap ebitda schedule 1 Selling, general and administrative expenses related to Three months ended Six months ended employee non-cash stock-based compensation expense. (Figures in thousands) June 30, June 30, Stock-based compensation expense consists of non-cash charges for the estimated
Slide 17: Celsius non-GAAP EPS schedule
Celsius non-gaap eps schedule 1 Selling, general and administrative expenses related to Three months employee non-cash stock-based compensation expense. Six months ended Stock-based compensation expense consists of non-cash ended charges for the estimated fair value of unvested restricted share unit