Mag Interactive Ab · OMXSTO:MAGI
Mag Interactive Ab — Q1 2022/2023 Earnings Presentation
12 slides from Mag Interactive Ab's earnings presentation, 2022
Slide 1: Stockholm & Brighton, 350m+ downloads
STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!
Slide 2: Q1 Highlights
Q1 Highlights Strong organic revenue growth (+39%) Increased user acquisition
Slide 3: Audience KPIs
Audience KPIs Compared to Q1 2021/22 DAU ARPDAU User acquisition 2 8 60 50 6 40 Millions Us cents MSEK 1 4 7.8 30 51 1.5 5.7 20 1.2 2 10 15 0 0 0 Q1 21/22 Q1 22/23 Q1 21/22 Q1 22/23 Q1 21/22 Q1 22/23 DAU - fewer, but higher quality installs from UA IAP revenues up 75%
Slide 4: User acquisition
User acquisition UA increasing sequentially Slightly lower pace so far in Q2 60 MSEK 30 51 43 22 14 14 0 Q1 21/22 Q2 21/22 Q3 21/22 Q4 21/22 Q1 22/23
Slide 5: Boost from user acquisition and strong USD
Boost from user acquisition and strong usd Net sales ARPDAU Contribution 100 8 50 6 Us cents MSEK MSEK 50 97 4 7.8 25 48 70 5.7 33 2 0 0 0 Q1 21/22 Q1 22/23 Q1 21/22 Q1 22/23 Q1 21/22 Q1 22/23 38% growth in arpdau CONTRIBUTION impacted by UA - 102 MSEK CASH BALANCE
Slide 6: An opportunity for growth
An opportunity for growth SHORT TERM EFFECTS ON profit margins 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023
Slide 7: An opportunity for growth
An opportunity for growth SHORT TERM EFFECTS ON profit margins 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023
Slide 8: Net sales development
KSEK 0 25,000 50,000 75,000 100,000 q1 20 19 q2 20 19 q3 20 19 q4 20 1 9 q1 20 20 q2 20 20 q3 20 20 q4 20 2 0 q1 20 21 q2 20 21 q3 20 21 q4 20 2 1 17 quarters of growth q1 20 22 q2 20 22 q3 20 22 q4 20 2 2 NET SALES development q1 20 23
Slide 9: ARPDAU & revenue
arpdau & revenue arpdau +38% and revenue 39% year over year 100,000 8.0 Revenue Transfer Bonus ARPDAU ARPDAU USD cents 75,000 6.0 KSEK 50,000 4.0 25,000 2.0 0 0.0 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Continued potential for ARPDAU increase
Slide 10: Product mix
Product mix 70 23 MSEK MSEK Quizduel wordzee Word Domination Ruzzle WordBrain Revenues Growth Tile mansion word mansion Live ops WordBubbles WordWhizzle 4 MSEK ? ? ? Primetime Wordalot Word Peace Wrapper new games Other Wordbrain 2 Word blobs maturity
Slide 11: Growth engines
Growth engines Expanded portfolio (Organic + m&a) Improved LTV for live Increased Games Increased Ua for live Games
Slide 12: Full speed ahead
Full speed ahead User acquisition at new levels Expanding growth games Exciting new games in development