Slide 1: Stockholm & Brighton: 350m+ downloads
STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!
Slide 2: Q1 Highlights
Q1 Highlights Crozzle to soft launch Strong profitability
Slide 3: Crozzle
CROZZLE i em @ 200)
Slide 4: The opportunity
The opportunity Crosswords: an evergreen category track record of pvp word games Re-purposing Wordzee learnings
Slide 5: Next steps
Next steps Optimizing marketing Building our content pipeline Validating marketability and LTV
Slide 6: Revenues: Product mix
Product mix 49 MSEK 23 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Revenues Growth Live ops Tile mansion word mansion WordBubbles 4 MSEK ? ? Primetime Wordalot Word Peace new games Other Wordbrain 2 Word blobs Word whizzle WordWhizzle maturity
Slide 7: Audience KPIs
Audience KPIs Compared to Q4 2022/23 User acquisition DAU ARPDAU 52 1.2 8 39 0.9 6 Us cents Millions MSEK 26 51 0.6 1.2 1.1 4 7.8 6.8 13 0.3 2 11 0 0 0 Q1 22/23 Q1 23/24 Q1 22/23 Q1 23/24 Q1 22/23 Q1 23/24 DAU and ARPDAU weakened by lower UA volumes
Slide 8: Impact from low user acquisition
Impact from low user acquisition Adj Net sales CONTRIBUTION EBITDA 100 60 20 MSEK MSEK MSEK 50 97 30 55 10 20 77 33 0 0 0 Q1 22/23 Q1 23/24 Q1 22/23 Q1 23/24 Q1 22/23 Q1 23/24 Lower UA impacts sales and margins CONTRIBUTION on historic high - 128 MSEK CASH BALANCE
Slide 9: UA fluctuation impacts
Ua fluctuation impacts Profit Margins back to pre 2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q1 2022 Q1 2023 Q1 2024
Slide 10: UA fluctuation impacts
Ua fluctuation impacts Profit Margins bouncing back to pre 2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q1 2021 Q1 2022 Q1 2023 Q1 2024
Slide 11: Growth engines
Growth engines Expanded portfolio (Organic + m&a) Improved LTV for live Increased Games Increased Ua for live Games
Slide 12: Looking ahead
Looking ahead Stable live games Soft launch of Crozzle Pipeline of new games
Slide 13: Crozzle Q1 2023/2024 soft launch
Q1 2023/2024 Soft launch CROZZLE 77 20 Msek Net sales ebitda msek “We generated an EBITDA of 20 MSEK, a significant improvement compared to last year” -DANIEL Hasselberg, Ceo