Slide 1: Investor Briefing Full Year Results – FY18
For personal use only Tinybeans Group Limited (ASX:TNY) Investor Briefing Full Year Results – FY18
Slide 2: The #1 platform for families to safely store memories
For personal use only The #1 platform for families to safely store all of their precious memories
Slide 3: TNY: successfully executing our growth strategy
TNY: successfully executing our growth strategy For personal use only • Tinybeans is purposefully designed to be the most trusted, No.1 app in the world for families’ memories • Trusted and loyal audience: 2.5M members; 75% U.S. based; 941,000 MAU during June 2018 • Now focused on driving scale and
Slide 4: Growth metrics
Growth metrics For personal use only Added over 1 million Doubled MAU 82% increase Over 300% growth users in 15 months past 18 months past 12 months past 3 years Investor Highlights FY18 Page 4
Slide 5: 12-month growth highlights
12-month growth highlights For personal use only +41% +37% +63% 2.5M 0.94M $1.78M Registered Users Monthly Active Users Sales Revenue +30% +82% 16.6K $552K Family Premium Family Premium subscriptions revenue Investor Highlights FY18 Page 5
Slide 6: Record revenue growth
Record revenue growth For personal use only • Bigger brands attracted to the trusted audience • Seasonal advertising programs with custom content having an impact • Programmatic advertising growing quarter on quarter • Addition of new ad networks increasing competition and revenues Investor Highligh
Slide 7: Record premium revenues
Record premium revenues For personal use only Family Premium Subscribers 18,000 16,000 48% Half 14,000 on Half 12,000 +83% 10,000 FY18 8,000 6,000 • Family Premium growth in FY18 largely organic 4,000 • New features launching in H1-FY19 including: Jun-16 Jun-17 Jun-18 • Auto-renewal and improved sub
Slide 8: Growth across all key metrics
For personal use only Growth across all key metrics June 2016 June 2017 June 2018 Registered Members 1.18M 1.77M 2.50M Monthly Active 439K 684K 941K Daily Active 140K 206K 400K Revenue / Active $0.49 $1.60 $1.89 12 Month Retention 45% 53% 58% Investor Highlights FY18 Page 8
Slide 9: The Tinybeans parent
The Tinybeans parent For personal use only Affluent Millennial Parents • 2 in 3 members are millennials; average age 32.5 • Average HHI $120,514 ⎯ 72% HHI $75K+ (Index 186) ⎯ 55% HHI $100K+ (Index 282) • 83% are college graduates (Index 199) • 39% have a postgraduate degree (Index 233) • 72% are emp
Slide 10: Vision
Vision For personal use only Guiding parents to actively create, share & enjoy their children’s stories with family, in the most meaningful way. Cherish your child’s story, now and forever. Investor Highlights FY18 Page 10
Slide 11: Strategy for FY 2019
For personal use only Strategy for FY 2019 Launch new mobile app experience driving 3X time spent in app, which will drive advertising, premium and printing revenues Investor Highlights FY18 Page 11
Slide 12: FY19 team priorities
CONFIDENTIAL FY19 team priorities • Launch new app experience driving 3X time spent in app in H1-FY19 For personal use only Product • Launch new gallery experience with story automation in H1-FY19 • Photo recognition and import photos features H2-FY19 • Annual sponsorship programs Advertising • New
Slide 13: Execution priorities
Execution priorities For personal use only 1. Accelerate growth in advertising streams by: a. Integrating additional ad network partners to increase demand, impressions and revenue b. Adding more ways for members to engage while simultaneously increasing available ad inventory c. Launching new place
Slide 14: Tinybeans highlights and outlook
Tinybeans highlights and outlook For personal use only GLOBAL MARKET REVENUE GROWTH PRODUCT LEADERSHIP BUSINESS MODEL Large addressable market Bigger brands attracted to the Metrics driven product roadmap Revenue diversified generating where user growth has trusted audience driving more time spent i
Slide 15: Appendix
For personal use only APPENDIX
Slide 16: Our journey so far
Our journey so far (and we’re just getting started) For personal use only June 2018 2.5M members and $1.72M March 2018 in revenue Launched new brand to support mission of 'Happy memories for every family' January 2018 Tinybeans featured on homepage of U.S. App Store Dec 2017 100 million memories saf
Slide 17: P & L (audited)
P & L (audited) FY17 FY18 For personal use only Sales revenue $ 1,046,447 $ 1,726,563 Other income $ 733,983 $ 254,367 Bad debts expense - $ (128) Depreciation and amortisation $ (4,766) $ (42,867) Employee benefits $ (2,058,145) $ (4,212,224) Finance costs $ (66,667) - Cost of listing $ (298,558) -
Slide 18: Balance sheet (audited)
Balance sheet (audited) Jun-17 Jun-18 Current Assets Cash and cash equivalents $ 5,205,561 $ 4,052,369 For personal use only Trade and other receivables $ 532,891 $ 763,729 Total Current Assets $ 5,738,452 $ 4,816,098 Non-Current Assets Property, plant and equipment $ 26,883 $ 95,411 Intangible asse
Slide 19: Cashflow (audited)
Cashflow (audited) Jun-17 Jun-18 For personal use only Cash flows from operating activities Receipts from customers $ 1,366,436 $ 1,752,734 Payments to suppliers and employees $ (3,233,160) $ (6,492,527) Interest received $ 6,255 $ 38,681 Government grant income $ 672,218 $ 303,827 Net cash used in
Slide 20: Little things have big consideration
Little things have big consideration Stress level For personal use only 64% 59% 58% Leaving my baby/toddler with a Having my baby/toddler sick Losing my child’s digital new babysitter with the flu photos 42% 31% 30% Flying with my Posting a photo of my child Selecting a new baby/toddler online car s
Slide 21: Parenting apps are the most trusted media platform
Parenting apps are the most trusted media platform For personal use only 94% 89% 85% 76% 68% 59% 58% 57% 55% 53% Family Friends Professionals/ Parenting Internet Magazines Influencers/ Social Direct Email Experts Apps Bloggers Media Mail Investor Highlights FY18 Source: Tinybeans Word of Mom researc
Slide 22: Corporate information
Corporate information Tinybeans Group Ltd For personal use only L1, 26 Wentworth Ave Surry Hills NSW 2010 www.tinybeans.com investors@tinybeans.com @tinybeanskids Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does n