Mag Interactive Ab · OMXSTO:MAGI

Mag Interactive Ab — Q4 2024 Earnings Presentation

11 slides from Mag Interactive Ab's earnings presentation, Oct 23, 2024

  1. Slide 1: Stockholm & Brighton, 350m+ downloads

    STOCKHOLM & BRIGHTON 1001001 350 m+ 0111010 downloads data & creativity!

  2. Slide 2: Q4 Highlights

    Q4 Highlights Strong summer updates Continued profitability Crozzle soft launch

  3. Slide 3: Crozzle

    CROZZLE couecre

  4. Slide 4: Card king

    — Kartenkénig Wie viele seiner Gemiilde verkaufte Vincent van Gogh zu Lebzeiten?

  5. Slide 5: Revenues by Product Mix

    Product Mix 45 MSEK 17 MSEK Word Domination Ruzzle WordBrain Quizduel wordzee Revenues Growth Live ops Tile Mansion Word Mansion WordBubbles! 5 MSEK ? ? Primetime Wordalot Word Peace new games Other WordBrain 2 WordBlobs WordWhizzle WordWhizzle Maturity

  6. Slide 6: Audience KPIs

    Audience KPIs Compared to Q4 2022/23 User Acquisition DAU ARPDAU 16 1.2 8 12 6 0.8 US cents Millions MSEK 8 15 1.2 1.1 4 7.0 0.4 6.5 4 9 2 0 0 0 Q4 22/23 Q4 23/24 Q4 22/23 Q4 23/24 Q4 22/23 Q4 23/24 DAU and ARPDAU impacted by lower UA volumes DAU is stable sequentially

  7. Slide 7: Impact From Low User Acquisition

    Impact From Low User Acquisition Net sales CONTRIBUTION Adj EBITDA 80 60 25 20 15 MSEK MSEK MSEK 40 80 30 54 24 67 47 10 19 5 0 0 0 Q4 22/23 Q4 23/24 Q4 22/23 Q4 23/24 Q4 22/23 Q4 23/24 Overall sequential stability HEALTHY UNDERLYING CASH GENERATION - 122 MSEK CASH BALANCE

  8. Slide 8: UA Fluctuation Impact

    UA Fluctuation Impact Profit stabilized back to pre-2023 levels 100,000 40 % Adj Net sales Transfer bonus Adj EBITDA margin 75,000 30 % KSEK 50,000 20 % 25,000 10 % 0 0% Q Q Q Q Q Q Q 4 2 4 2 4 2 4 20 20 23 20 20 22 23 /2 /2 /2 22 23 21 22 4 4 3

  9. Slide 9: Growth Engines

    Growth Engines Expanded portfolio (Organic + M&A) Improved LTV for live Increased games Increased UA for live Ua games Games

  10. Slide 10: Looking Ahead

    Looking Ahead Expand on quizduel wins User acquisition challenge crozzle - continue soft launch

  11. Slide 11: Crozzle Q4 2023/2024 Soft Launch

    Q4 2023/2024 Soft Launch CROZZLE 66 19 MSEK Net Sales ADJ ebitda msek “We continue to run a stable and profitable business. Our Q4 EBITDA margin was 28%” -Daniel Hasselberg, CEO

MAG Interactive — Q4 2024 Earnings Presentation on 6ix