Slide 1: Capital Raise Investor Presentation
Not for release to US wire services or distribution in the United States For personal use only Capital Raise Investor Presentation (ASX: TNY; OTCQB: TNYYF) Approved by the Board of Tinybeans Group Ltd Unless otherwise noted, amounts are in USD and are unaudited. 1
Slide 2: Important Notice & Disclaimer
Important Notice & Disclaimer For personal use only The following notice and disclaimer applies to this investor presentation ("Presentation" or "document") and you are therefore advised to read this carefully before reading or making any other use of this Presentation or any information contained i
Slide 3: Important Notice & Disclaimer
Important Notice & Disclaimer For personal use only Not financial product advice This Presentation does not constitute financial product or investment advice or any recommendation to acquire New Shares or accounting, legal or tax advice. It has been prepared without taking into account the objective
Slide 4: Important Notice & Disclaimer
Important Notice & Disclaimer For personal use only Future performance This Presentation contains certain 'forward-looking statements' that are based on management's beliefs, assumptions and expectations and on information currently available to management. The words 'expect', 'anticipate', 'estimat
Slide 5: Important Notice & Disclaimer
Important Notice & Disclaimer For personal use only Acknowledgements: You acknowledge and agree that: ● determination of eligibility of investors for the purposes of the institutional or retail components of the Entitlement Offer is determined by reference to a number of matters, including legal and
Slide 6: Tinybeans Offering
Tinybeans Offering We help Make Big Family Decisions & Bigger Memories, and We Capture Them too so For personal use only you can securely share them! MAKE MEMORIES SAVE MEMORIES on Tinybeans.com on the Tinybeans app Tinybeans engages 28 million Millennial and Gen Z parents every month through the lea
Slide 7: Large Addressable U.S. Market
For personal use only LARGE ADDRESSABLE U.S. MARKET Massive Opportunity $1T Annually 3.66M X $284,000 = $17T Births per year Cost of raising a child to 17 in 2022 Cumulative TAM for 17 years of parenting https://www.washingtonpost.com/business/interactive/2022/cost-raising-child-calculator/ https://
Slide 8: Executive Summary: New CEO
EXECUTIVE SUMMARY New CEO to leverage strong base & take Tinybeans to new levels of growth For personal use only Introducing Zsofi Paterson Zsofi Paterson is an experienced scale-up CEO with a strong track record in building and leading high performing teams to drive revenue, earnings and brand grow
Slide 9: Executive Summary: Strong Executive Team
EXECUTIVE SUMMARY Strong Executive Team to capitalise on the huge opportunity of Tinybeans For personal use only Strong Executive Team ● A strong Executive team is in place, across Product & Tech, Advertising Sales, Digital Marketing, People & Culture & Finance who are passionate, engaged and focuss
Slide 10: Executive Summary: Equity Raising to invest in growth initiatives
EXECUTIVE SUMMARY Equity Raising to invest in growth initiatives For personal use only Overview ● Tinybeans is undertaking an Equity Raising of approximately A$2.5 million (equivalent to approximately US$1.7 million1) comprising a: ○ non-underwritten institutional placement to raise approximately A$
Slide 11: The Opportunity
THE OPPORTUNITY Growth drivers: For personal use only ● New experienced CEO to take the business to the next level of growth ● Massive TAM & Tinybeans is well positioned to win - trusted by parents ● Privacy & “sharenting” more important to families than ever ● 2.1M engaged users on email database,
Slide 12: Customer Lifecycle
CUSTOMER LIFECYCLE A Massive Market with Multiple Needs For personal use only Weʼre Grandparents! Expecting Mother Itʼs wonderful seeing our I visit Tinybeans and see “must grandkids growing up. I feel so have” resources, ideas & products First Year connected! I love receiving photo for new parents.
Slide 13: Meet Our Audience
OUR CUSTOMER Meet Our Audience For personal use only Feel they are a better parent when 99% they feel happy, healthy & fulfilled Are always on the lookout for ways to 94% become a more confident parent “My kids deserve the best and I will 64% continue to spend on quality brands” 78% Planning to grow
Slide 14: Who is the "new mom"?
OUR CUSTOMER 01 02 For personal use only Who is the “new mom”? Millennials Educated 25-44; average age 32 High HHI: $120K+ 68% millennial 83% college educated, 39% Global, U.S. skew (80% U.S.) post-grad First time mom New mom She approaches being a new mom with focus and determination 03 Interests 0
Slide 15: Launch of Tinybeans Free & Tinybeans+
Launch of Tinybeans Free & Tinybeans+ to drive subscription growth For personal use only Free User Tinybeans+ Monthly USD7.99 | Yearly USD74.99 Uploading photos and videos 20/month Unlimited (up to 5min/video) Bulk uploading of moments Yes Yes Access to search, hidden Yes Yes moments and unlimited a
Slide 16: Total downloads iOS and Android since launched
Total downloads iOS and Android since launched For personal use only As of 1 June 2023, the Tinybeans app is installed on 2 million+ mobile devices (80% iOS) New Tinybeans+ launched 19 April 2023 ● iOS, Android and web app. ● Loyal Tinybeans subscribers: Subscription renewals remain consistently str
Slide 17: Impact of Tinybeans Free launch on Key Subscription metrics
Impact of Tinybeans Free launch on Key Subscription metrics Increases in subscriptions with new product releases For personal use only 01 02 Growth in paid users Faster growth on MRR due to April 23 price increase ● Launch of Tinybeans Free and Tinybeans+ in April 23, now provides a pipeline of new
Slide 18: Maximise Advertising Revenue with Refreshed Ad Sales Team
Maximise Advertising Revenue with Refreshed Ad Sales Team and GTM Positioning For personal use only US$M Q3-FY23 US$0.97M Revenue ● With a new Chief Business Officer in place, the Ad Sales team has been rebuilt to compete in a digital-first media landscape. New Sellers are in place alongside a new He
Slide 19: Audience growth - ready for marketing investment
EVOLVING AUDIENCE MODEL For personal use only Audience growth - ready for marketing investment ● With paid marketing initiatives paused since December 22, monthly Active Users (MAU) still grew across Q3-FY23 to over 3.2M, more than 100k increase from Q2-FY23. ● Search Engine Optimizations (SEO) effor
Slide 20: Tinybeans Ad Platform
TINYBEANS AD PLATFORM The Most High Trust Touchpoints For personal use only INSIGHTS LAB CREATIVE & BRAND STRATEGY ● Consumer + campaign research ● Branded and sponsored content ● Parenting insights ● Shoppable content ● Custom video solutions ● Custom landing pages ● Interactive quizzes, polls, and
Slide 21: In Good Company: Celebrating Our Partners
IN GOOD COMPANY Celebrating Our Partners For personal use only 21
Slide 22: Growth and Strategy
For personal use only GROWTH AND STRATEGY Tinybeans. Synonymous with Parenting. Single Brand Addressable Market Audience Multiple Revenue Streams A single brand and destination to The parenting market is huge and the Value proposition for the platform Growing advertising revenues while help parents
Slide 23: Tinybeans Management Team
TINYBEANS MANAGEMENT TEAM For personal use only Experienced management team - clear vision and focus Zsofi Paterson Kath Hamilton Chief Executive Officer Chief Product and Technology Officer Starting July 17 - strong experience of scaling Leads Product & Technology teams digital teams and platforms fo
Slide 24: Tinybeans Board of Directors
TINYBEANS BOARD OF DIRECTORS For personal use only Board refresh to take TNY to the next stage of growth Chantale Millard (Adelaide based) Catherine Cohen Non Executive Director & (Melbourne based) Chairperson Non Executive Director Andrea Cutright Andrew Silverberg (San Francisco based) (New York b
Slide 25: Equity Raising overview
For personal use only TINYBEANS GROUP Equity Raising overview 25
Slide 26: Equity Raising Summary
EQUITY RAISING SUMMARY Tinybeans is raising up to A$2.5M to accelerate growth For personal use only Tinybeans is undertaking a non-underwritten institutional placement and fully underwritten pro-rata accelerated non-renounceable entitlement offer Source of funds USD ($M)1 AUD ($M) % to raise a total
Slide 27: Equity Raising Details
EQUITY RAISING DETAILS Placement and fully-underwritten Entitlement Offer to raise A$2.5M For personal use only Equity Raising ● Tinybeans has announced the launch of an Equity Raising of approximately A$2.5 million (equivalent to approximately US$1.7 million1) which is comprised of: ○ a non-underwri
Slide 28: Equity Raising Details
EQUITY RAISING DETAILS Placement and fully-underwritten Entitlement Offer to raise A$2.5M For personal use only Institutional Offer ● Placement and Institutional Entitlement Offer (Institutional Offer) to be conducted by way of bookbuild process that will open on Tuesday, 27 June 2023 and is expected to
Slide 29: Equity Raising Timetable
EQUITY RAISING TIMETABLE Trading halt and announcement of the Equity Raising Tuesday, 27 June 2023 For personal use only Institutional Offer opens Trading halt lifted – Securities recommence trading on ASX on an “ex-entitlement” basis Thursday, 29 June 2023 Record Date for determining entitlement to
Slide 30: Pro forma capital structure
EQUITY RAISING DETAILS Pro forma capital structure For personal use only Issued share capital No. of securities % Securities issued No. of securities % (on an (pre-equity raising) in equity raising (post-equity undiluted basis) raising) Fully paid ordinary shares Existing Shareholders 61,385,455 100
Slide 31: Pro forma balance sheet
Pro forma balance sheet (Unaudited and in USD) USD (US$M)1 31 Dec 2022 Adj. for Equity Pro forma at 31 Raising Dec 2022 Balance Sheet Summary For personal use only Cash 2.62 1.58 4.20 Highlights: Account Receivables 1.47 - 1.47 Other Current Assets 0.67 - 0.67 ● Cash adjusted for gross proceeds of a
Slide 32: Key risks
Key risks For personal use only There are a number of risks that are both specific to Tinybeans and of a general nature, which may affect the future operating and financial performance of the Company and the outcome of any investment in the Company. This section describes some, but not all, of the ma
Slide 33: Key risks
Key risks For personal use only COMPANY SPECIFIC RISKS (CONTINUED) Technology improvements and development and technical risk The Tinybeans platform is the subject of continuous technology improvement and development in order to enable the Company to meaningfully improve the platformʼs usability and
Slide 34: Key risks
Key risks For personal use only COMPANY SPECIFIC RISKS (CONTINUED) Reputational damage Any negative publicity regarding the Company, Tinybeans or its Board, officers or employees, or the performance of the platform, will adversely affect the Companyʼs ability to generate revenue and shareholder value.
Slide 35: Key risks
Key risks For personal use only COMPANY SPECIFIC RISKS (CONTINUED) Competitive market and changes to market trends The Group operates in a highly competitive market. Innovation is constant and superior products that may be released to the market by a competitor could result in pricing pressures upon
Slide 36: Key risks
Key risks For personal use only GENERAL RISKS (CONTINUED) Government and legal risk The introduction of new legislation or amendments to existing legislation by governments (including the introduction of tax reform), developments in existing common law or the interpretation of legal requirements in
Slide 37: Key risks
Key risks For personal use only GENERAL RISKS (CONTINUED) Taxation risk The acquisition and disposal of Shares will have tax consequences which will differ for each investor depending on their individual financial circumstances. All potential investors in the Company are urged to obtain independent f
Slide 38: International offer restrictions
International offer restrictions For personal use only This document does not constitute an offer of new ordinary shares ("New Shares") of the Company in any jurisdiction in which it would be unlawful. In particular, this document may not be distributed to any person, and the New Shares may not be offe
Slide 39: Summary of underwriting agreement
Summary of underwriting agreement For personal use only Tinybeans has entered into a conditional Underwriting Agreement with Bell Potter (the “Underwriter”) dated 27 June 2023 (“Underwriting Agreement”) under which the Underwriter has agreed to fully underwrite the Entitlement Offer, subject to the t
Slide 40: Summary of underwriting agreement
Summary of underwriting agreement For personal use only ● (unable to proceed) Tinybeans is or will be prevented from conducting or completing the Equity Raising (including granting the entitlements or issuing Equity Raising securities) by or in accordance with the ASX Listing Rules, ASIC, ASX, any a
Slide 41: Summary of underwriting agreement
Summary of underwriting agreement For personal use only ● (market disruption) either of the following occurs: ○ a general moratorium on commercial banking activities in Australia, the United States of America, Singapore, Hong Kong, any member state of the European Union, or the United Kingdom is dec
Slide 42: Summary of underwriting agreement
Summary of underwriting agreement For personal use only ● (change in directors or management) a change to the chief executive officer or chief financial officer or the board of directors of Tinybeans occurs, or any such changes are announced (other than a change announced to ASX prior to the date of t
Slide 43: For More Information
For personal use only For More Information E: investors@tinybeans.com I: www.tinybeans.com Tinybeans Group Limited (ASX:TNY, OTCQB:TNYYF) is a product-led company that is built by parents, for parents. We are parent obsessed. We start with serving new families and continue through all the stages of