Slide 1: FY24 Results Update
For personal use only FY24 Results Up date (ASX: TN Y) Aug 2024 1
Slide 2: Today's presenter
Today’s Today’s presenter presenter For personal use only Zsofi Paterson CEO, Tinybeans Zsofi Paterson, CEO of Tinybeans (ASX: TNY), brings over a decade of global strategic leadership to Tinybeans. A power-user of Tinybeans and mother of two, Zsofi was appointed CEO in July 2023. Before Tinybeans,
Slide 3: Company overview
For personal use only Company overview About Tinybeans is a trusted partner for millions of families worldwide, providing a platform that celebrates, protects and preserves the joy of parenting. Mission Tinybeans is on a mission to foster love, not likes. Unlike traditional social media platforms, w
Slide 4: Contents
For personal use only Contents 1. Highlights 2. Business update 3. Financial summary 4. Strategy overview 5. Future outlook 4
Slide 5: Highlights
For personal use only 01 “We’ve used it since my kids were born 3.5 years ago and we LOVE it. Easy to use, fun to interact with, and keeps Highlights a lovely digital record of my kids’ lives. I’ve gotten my two brothers and their families hooked on it too, and I’ve recommended it to many others as
Slide 6: Reasons to invest in Tinybeans
Highlights Reasons to invest in Tinybeans For personal use only Bolstered Management Market leading & Board in US and consumer subscription Australia, with renewed metrics, with 40% year- focus on Australian on-year subscription market, and opportunity revenue growth, 93% to transition key referral
Slide 7: A leading private family photo sharing platform with strong fundamentals
For personal use only Highlights A leading private family photo sharing platform with strong CSS fundamentals $5.4M $2.9M 0.95M 51K $72 53% recurring +40% pcp -3% pcp -8% pcp +43% pcp Annual Recurring Monthly Active Average Revenue FY24 Revenue Paid Subscribers Revenue Users Per Subscriber $351 89%
Slide 8: Record subscription revenue as we execute our strategy
For personal use only Highlights Record subscription revenue as we execute our strategy Total Revenue Recurring Revenue (ARR) Average Revenue p/ Subscriber 36% CAGR Shifting the revenue mix to 53% ARR Delivering 36% CAGR of ARR Average Revenue per Paid Subscriber subscription revenue over 3 years no
Slide 9: Strong underlying metrics, Tinybeans is ready to scale
For personal use only Highlights Strong underlying metrics, Tinybeans is ready to scale Proportion of Paid Subscribers Paid renewal rate Followers activating PAID SUBSCRIBERS APRS +43% increase in ARPU (Paid Subscribers) 89% blended renewal rate, peaking at Followers are activating and engaging on t
Slide 10: Business update
For personal use only 02 “My parents-in-law regularly thank me for uploading Business photos to Tinybeans, and my 98 year old grandmother has loved looking at our Tinybeans photos on her iPad for almost 9 years now.” update Mitali Bravo Melbourne, Australia 10
Slide 11: Landscape and Competitive advantage
Landscape Competitive advantage Major platforms offer generic solutions, lack custom-built Large, regenerating global market For personal use only features and do not put privacy or family needs at the core. With 5 million births annually in our key markets, Tinybeans ● Risks associated with social
Slide 12: Tinybeans app is better than ever
Product Tinybeans app is better than ever For personal use only ● Launched new Tinybeans Android app, lifting US Google Play Store ratings from 2.6 to 4 Stars ● Improved underlying tech, core features and overall app performance on iOS, maintaining US App Store 4.9 Star rating and increasing weekly
Slide 13: Unified, uplifted brand experience
Brand Multi-platform Unified, uplifted brand experience For personal use only Invested in a powerful new brand experience The new Tinybeans brand creates a cohesive multi- platform experience focused on joy, connection, and family privacy Website and app The Tinybeans app remains central, supported
Slide 14: Ad Sales
Ad Sales A high-trust platform for advertisers For personal use only to safely reach desirable audience ● Tinybeans is a partner for leading consumer brands to safely reach a valuable segment of the market ● Strengthened the Tinybeans advertising offer with better ad products across app, email & web
Slide 15: Bolstered board and management
People Bolstered board and management For personal use only ● CEO completes first 12 months, demonstrating strategic clarity, operational rigour and ability to execute plan Chantale Millard Andrew Silverberg Zsofi Paterson Non-Executive Chair Non-Executive Director CEO ● Strengthened & refreshed boa
Slide 16: Financial Summary
For personal use only 03 “As someone who doesn’t like the concept of my child being on Facebook, Tinybeans is a perfect app for sharing Financial photos of my baby girl in a safe, secure way with the people that matter most in her life!” Summary Parent on Tinybeans USA 16
Slide 17: FY24 Financial Results (in USD)
FY24 FY24 Financial Financial Results (in(in Results USD) USD) Operating Performance For personal use only ● Total Revenue of US$5.41 million decreased by 36% compared to prior comparative period (pcp), due to the continued year-on-year decline in advertising revenue. ● Advertising revenue was down
Slide 18: FY24 Financial Results: Profit & Loss Summary
FY24 FY24 FY24 Financial Financial Financial Results Results Results (in (in (in USD) USD) USD) Profit & Loss Summary For personal use only Key points: USD ($M) FY24 FY23 % Chg ● Revenue decreased 36% vs prior year to US$5.41m, driven by Total Revenue 5.41 8.44 -36% advertising sales decreasing by 6
Slide 19: FY24 Financial Results: Balance Sheet
FY24 FY24 FY24 Financial Financial Financial Results Results Results (in (in (in USD) USD) USD) Balance Sheet For personal use only Key Points: USD ($M) 30 Jun 24 30 Jun 23 Cash 3.39 1.55 ● Cash balance as of 30 June 2024 was $3.39m. This included capital raise of approx. $3.0M (net of fees) in Q4 A
Slide 20: Strategy Overview
For personal use only 04 “The Tinybeans calendar visual is literally the best. I love being able to scroll back to a day and immediately know if Strategy it was on a weekend, a Tuesday, etc. We seriously love this app and recommend it to all our Overview friends with kids.” Tinybeans user LA, USA 20
Slide 21: Our Future
Our Future These aspirational goals drive our strategy For personal use only Vision: To make parenting more joyful, simple and meaningful By combining technology with a deep understanding of privacy & family needs, we create meaningful connections and lasting memories. Joyful m Simple Meaningful Mon
Slide 22: Evolution of our key strategic pillars
Strategy Evolution of our key strategic pillars For personal use only Brand Awareness & Subscriber Activation & App Monetisation & Subscriber Acquisition Early Engagement 1st Party Data ● Deploying brand centric, insight-led ● Product development focussed on ● Continuing to focus on opportunities ma
Slide 23: Data and insights inform everything we do
Insights Data and insights inform everything we do For personal use only - Execute PR & thought - Targeted partnerships strategy 90% leadership strategy 62% to put Tinybeans in front of expecting and new parents via brands who reach this audience Cite privacy as key - Re-inforce privacy USP in all S
Slide 24: Marketing
Marketing Increasing investment & executing a full- For personal use only funnel marketing & growth strategy ● Introducing brand activities and top of funnel initiatives to grow brand awareness and subscriber acquisition: ○ Strategic partnerships to boost marketing & distribution efforts, with first
Slide 25: Product
Product Product development focussed on initiatives to support product-led growth For personal use only Improve Core Experience Increase Subscriber Consider Pricing, Plans & Drive Referral Loop & Activation Product tiers Enable Gifting Improve core photo- sharing functionality & app Increase activat
Slide 26: Monetization
Monetization Shifting to a monetization strategy centered on core asset For personal use only and 1st party data 1st Party Data Leverage core asset Enhance and tap into first party Improve and expand photobooks data opportunity to provide and physical product range to premium opportunities for incre
Slide 27: Future outlook
For personal use only 05 “Our grandkids live miles away but our daily pictures help us keep up with them. I love it and it is the first thing I Future check each day.” outlook Grandparent on Tinybeans USA 27
Slide 28: Future Outlook: Wrap Up
Future Outlook Wrap Up For personal use only Grow brand Disciplined review & awareness and drive reduction of cost base subscriber acquisition and efficient use of in our key markets of capital in areas that United States and will generate long- Australia, leveraging a term value, reducing partnersh
Slide 29: For personal use only
= © => you For personal use m Btinybeans
Slide 30: Disclaimer
DISCLAIMER Summary information - This presentation (Presentation) has been prepared by Tinybeans Group Ltd ACN 168 481 614 (Company or Tinybeans) and contains summary information about Tinybeans and its activities which is current only as at the date of this Presentation, being 29 August 2024. Tinyb