Tinybeans Group Ltd · ASX:TNY
Tinybeans — MicroCapClub (March 2021)
23 slides from Tinybeans's conference presentation, March 2021
Slide 1: Tinybeans Group
Tinybeans Group (ASX: TNY; OTCQX: TNYYF) MicroCapClub - Investor Presentation for U.S. Investors (in USD) March 2021
Slide 2: Leadership Team
OUR GOAL IS TO MAKE PARENTING EASIER LEADERSHIP TEAM Eddie Geller Allison Musmand Kyle Martin Nina Lawrence Mark Wunsch Chief Executive Chief Marketing Chief Product Chief Revenue Chief Technology Officer Officer Officer Officer Officer 2
Slide 3: Video
3 CLICK VIDEO ABOVE
Slide 4: The #1 Digital Parenting Platform
OUR GOAL IS TO MAKE PARENTING EASIER The #1 Digital Parenting Platform 4
Slide 5: Record Last 12 Months!
Record Last 12 Months!* COMMENCED EXECUTION OF NEW 3 YEAR STRATEGY $6.4M Revenue 4.8M Monthly Active Up 104% Up 254% 2019 2020 2019 2020 Acquisition & Integration of Red Tricycle “Each year the program has gotten more successful. We want to build on that! Duplo achieved healthy metrics overall for t
Slide 6: Scaling Multiple Revenue Streams
Scaling Multiple Revenue Streams Advertising revenues Industry Leading 1st Party Data 100% Brand Safe Quality Content Local to National Community Subscription revenues Premium & Printing New Community features New Subscription Services E-Commerce Offerings Revenues Advertising FY21 FY25 Consumer 6 Pl
Slide 7: Marketing Strategy
OUR GOAL IS TO MAKE PARENTING EASIER MARKETING STRATEGY Allison Musmand Chief Marketing Officer 7
Slide 8: Tinybeans Brand Strategy
Tinybeans Brand Strategy OUR GOAL IS TO MAKE PARENTING EASIER Strategy Building a brand to last for generations! Vision Be the most trusted brand to make parenting easier that inspires, informs, services and delights parents and their families. 8
Slide 9: Mindful parenting
Mindful parenting RAISING CONFIDENT TINY HUMANS 33.2 Median age 57% 2+ kids in HH 55% HHI $100K+ 71% Working parents 70% Plan to increase spending in the next 3-6 months 9 Source: Tinybeans Insights Lab
Slide 10: Massive Opportunity
Massive Opportunity 72 Million Millennials; biggest generation ever–and can’t live without digital solutions* Parents of kids <18 drive the U.S. economy, +37% v families without kids $110B digital advertising market is first time over 50% of total WEB ENHANCEMENTS $587 Billion 130 Million Babies The
Slide 11: Launching new products to drive consumer revenue
Launching new products to drive consumer revenue INCREASE RECURRING REVENUES Launching Launching Upgraded April April Memories Premium Content Community A lifetime of memories that are Tailored content to the parents The fastest way for parents to stored safely and privately and childrens’ life stag
Slide 12: Product Strategy
OUR GOAL IS TO MAKE PARENTING EASIER PRODUCT STRATEGY Kyle Martin Mark Wunsch Chief Product Chief Technology Officer Officer 12
Slide 13: Accelerating growth across users & revenues
Accelerating growth across users & revenues COMMUNITY CONTENT COMMERCE I want an easier way to save ideas 90% I want a parent-only community for sharing I discover parenting ideas via social feeds 61% activities, products and tips 74% 13
Slide 14: Tailored content designed for today's on-the go parents
CONTENT Tailored content designed for today’s on-the go parents Personalized newsletters and bite-sized articles that include save-able highlights produced by our editors, guest contributors & trusted local experts 14
Slide 15: A Video first Parent Community
COMMUNITY A Video first Parent Community Parents want fast access to answers, insights + experiences from like minded people. Because time is a parent’s most precious resource. 15
Slide 16: Enabling the platform
SCALABLE TECH Enabling the platform Our future user growth requires us to intelligently utilize our data, while still preserving the privacy and security of our users and families. We are expanding beyond photo memories and journals to support a much richer set of data types and user behavior, and a
Slide 17: The Market + Monetization
OUR GOAL IS TO CONNECT BRANDS & PARENTS THE MARKET + MONETIZATION Nina Lawrence Chief Revenue Officer 17
Slide 18: Own the parenting market
OPPORTUNITY Own the parenting market Audience/user growth drives ad revenue growth Tinybeans +Red Tricycle Delivery of roadmap Growing the flywheel App <6 yrs Site 6-12 yrs Making every parent’s Complementary App <6 yrs life easier adjacencies 18
Slide 19: The Tinybeans Promise
Our Unique Position The Tinybeans Promise Trust in Content Trust in Data Trust in Ads Optimistic + Authentic First party data Brand safe + Inclusive based targeting
Slide 20: Monetizing consumer connections
Monetizing consumer connections DIRECT ADVERTISER TO OMNICHANNEL REVENUE PARTNER Direct E-Commerce Advertising Integration Premium Affiliate Content Partnership Product Programmatic Sponsorship 20
Slide 21: Trusted brand, growing audience, market leading platform
TRUSTED BRAND Tinybeans and Red Tricycle are + GROWING AUDIENCE Value proposition for the + MARKET LEADING PLATFORM Clear and robust product strategy = SCALING MULTIPLE REVENUE STREAMS Combining our trusted brands, much loved parenting brands platform broader than just that drives many unmet needs e
Slide 22: Thank you!
Thank you! Eddie Geller Chief Executive Officer // TINYBEANS
Slide 23: Corporate Information
Corporate Information 25 W 36th St, 5th Floor New York, NY 10018 www.tinybeans.com investors@tinybeans.com DISCLAIMER This presentation is provided for information purposes only. The information in this presentation is in a summary form, does not purport to be complete and is not intended to be reli