Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Investor Presentation (June 2023)
23 slides from Celsius's investor presentation, Jun 5, 2023
Slide 1: Functional Disruptive Essential Energy
FUNCTIONAL DISRUPTIVE ESSENTIAL ENERGY NASDAQ: CELH | JUNE 2023
Slide 2: Important Notice and Disclaimer
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 IMPORTANT NOTICE AND DISCLAIMER This presentation has been prepared by us (the "Company") and is made for informational purposes only. The information set forth herein does not purport to be complete or to contain all of the information you may desire.
Slide 3: Executive Management
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 EXECUTIVE MANAGEMENT JOHN FIELDLY, PRESIDENT & CEO Joined Celsius in 2012 Over 20 years of broad financial and operational experience with extensive consumer goods background Held leadership roles at Lebhar-Friedman, a B2B Media Company that served the
Slide 4: Our Mission
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 OUR MISSION Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Our mission - to become the global leader of a branded portfolio which is proprie
Slide 5: Essential Functional Energy
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 ESSENTIAL FUNCTIONAL ENERGY PROVIDES ESSENTIAL ENERGY* PROPRIETARY METAPLUS® BLEND 7 ESSENTIAL VITAMINS ACCELERATES METABOLISM* BURNS BODY FAT & CALORIES* THERMOGENIC NO SUGAR HIGH FRUCTOSE CORN SYRUP ARTIFICIAL COLORS ASPARTAME *CELSIUS helps maintain
Slide 6: Investment Considerations
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 INVESTMENT CONSIDERATIONS 1 DISRUPTIVE, PROVEN, & PROPRIETARY FUNCTIONAL BEVERAGE CELSIUS - backed by multiple clinical/ university studies and peer-reviewed medical journals 2 CAPITALIZING ON HEALTH & WELLNESS THROUGH INNOVATION & EXPANDING PORTFOLIO
Slide 7: Performance vs Category
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 PERFORMANCE VS CATEGORY **CELSIUS is the #1-dollar growth brand in Total US Mulo+C in the L52W growing $552M, and contributing 23% of category growth on an increase of 139.6% vs. the year ago period The most recent reported SPINS data as of 03/26/23, s
Slide 8: Route to Market
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 ROUTE TO MARKET Increasing penetration across major distribution channels to retail locations STRONG CUSTOMER BASE CONVENIENCE VITAMIN SPECIALTY & DRUG MILITARY VENDING GROCERY FITNESS ECOMMERCE MASS MARKET NATURAL CHANNEL
Slide 9: Each Channel Has a Defined Placement Strategy
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 FUNCTIONAL ENERGY EACH CHANNEL HAS A DEFINED PLACEMENT STRATEGY Celsius is sold ambient and cold across channels in grocery or pharmacy in multipacks, in fitness/emerging channels, cold. PLACEMENT
Slide 10: Better-for-You, Functional Energy Trends: The Big Picture
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 BETTER-FOR-YOU, FUNCTIONAL ENERGY TRENDS: THE BIG PICTURE OVERVIEW CELSIUS beverage and supplement products have emerged as the latest-growing category in the beverage industry - a now firmly established trend. Busier lifestyles and a focus on health a
Slide 11: Capitalizing on Today's Health & Wellness Trends: Innovative Portfolio
CAPITALIZING ON TODAY’S HEALTH & WELLNESS TRENDS INNOVATIVE PORTFOLIO
Slide 12: Celsius Portfolio Sweetened with Stevia
CELSIUS PORTFOLIO SWEETENED WITH STEVIA CELSIUS’ first line extension that is both naturally sweetened and naturally caffeinated. CELSIUS Stevia line is available in sparkling and non-carbonated flavors and contains the same proprietary formula proven to accelerate metabolism, burn body fat and prov
Slide 13: Celsius HEAT and BCAA + Energy
CELSIUS HEAT is performance energy made with premium ingredients and is uniquely designed with 2,000 mg of L-Citrulline and 300mg caffeine to optimize performance and give a powerful energy boost. BCAA + Energy can help with reducing muscle fatigue during and post exercise, reducing muscle damage an
Slide 14: Growing Global Expansion
Globally defines territories which currently provide marketing and sales support within their respective territory. PepsiCo distribution transaction provides material new international expansion opportunities. GROWING GLOBAL EXPANSION ASIA DISTRIBUTION PARTNERS Hong Kong launched through A.S. Watson
Slide 15: Celsius Financials
CELSIUS FINANCIALS INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023
Slide 16: Celsius Driving Shareholder Value
CELSIUS DRIVING SHAREHOLDER VALUE INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023
Slide 17: Celsius Financial Snapshot: Margin Analysis Q1 2023
CELSIUS FINANCIAL SNAPSHOT INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 MARGIN ANALYSIS Q1 2023 *The Company reports financial results in accordance with generally accepted accounting principles in the United States (“GAAP”), but management believes that disclosure of adjusted EBITDA , a non-GAAP
Slide 18: Celsius Financial Performance: Financial Profile
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 CELSIUS FINANCIAL PERFORMANCE FINANCIAL PROFILE REVENUE YOY
Slide 19: Growth Trends in Revenue by Quarter
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 CELSIUS FINANCIAL PERFORMANCE GROWTH TRENDS IN REVENUE BY QUARTER (UNAUDITED)
Slide 20: Key Take Aways
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 KEY TAKE AWAYS OUTPACING CATEGORY GROWTH PEPSICO DISTRIBUTION DEAL RESOUNDING CONSUMER DEMAND - TREND FORWARD RAPIDLY GROWING REVENUES AND GROSS PROFITS EXPANDED PRODUCT OFFERING INNOVATIVE PORTFOLIO CAPITALIZING ON HEALTH & WELLNESS TRENDS TRANSFORMIN
Slide 21: Board of Directors
INVESTOR INFORMATION | NASDAQ: CELH | JUNE 2023 A BREADTH OF INDUSTRY, FINANCIAL, & EXECUTIVE MANAGEMENT EXPERTISE BOARD OF DIRECTORS JOHN FIELDLY CHAIRMAN HAL KRAVITZ LEAD DIRECTOR CAROLINE LEVY DIRECTOR JOYCE RUSSELL DIRECTOR JIM LEE DIRECTOR NICK CASTALDO DIRECTOR CHERYL MILLER DIRECTOR DAMON DES
Slide 22: Celsius Holdings, Inc. Company Contact
CELSIUS HOLDINGS, INC. COMPANY CONTACT: INVESTOR RELATIONS Cameron Donahue Celsius IR 651.707.3532 investorrelations@celsius.com VISIT OUR INVESTOR WEBSITE: www.celsiusholdingsinc.com
Slide 23: Celsius. Live Fit
TIANA YOU CELSIUS. LIVE FIT