Maoyan Entertainment · HKEX:1896
Maoyan Entertainment — H1 2019 Earnings Presentation
15 slides from Maoyan Entertainment's earnings presentation, August 2019
Slide 1: Company Presentation
Company Presentation August 2019
Slide 2: Disclaimer
Disclaimer The information contained in this document is strictly confidential, is not for public dissemination and is for the exclusive use of the persons who are authorized to receive this document. You are authorized to use the information contained herein solely for the purpose of considering wh
Slide 3: 2019 Interim Results Highlights
[Divider] 2019 Interim Results Highlights 3
Slide 4: 2019H1 Maoyan Entertainment Performance Highlights
2019H1 Maoyan Entertainment Performance Highlights Revenue Adjusted Net Profit Financial Highlights RMB1,984.6mn RMB380.4mn 4.7% YOY Increase The First Milestone of Profits Online Movie Ticketing Market Share Entertainment Event Ticketing GMV Over 60% by GMV 40.5% YOY Increase The Largest Online Mov
Slide 5: 2019H1 Financial Overview
[Divider] 2019H1 Financial Overview 5
Slide 6: A Refined Revenue Structure
A Refined Revenue Structure 5% 8% 5% 4% Online entertainment ticketing services 2018H1 2019H1 Entertainment content services 29% 55% E-commerce services 33% 61% Advertising services and others Online entertainment ticketing services as % of Revenue from 61% to 55% Entertainment content services as %
Slide 7: Margin Expansion Leads to Positive Trends to Profitability
Margin Expansion Leads to Positive Trends to Profitability S&M Expenses Adjusted Net Profit / (Loss)(2) (RMB mm) (RMB mm) As % of Revenue Adjusted Net Margin 74.6% 55.7% 51.7% 60.5% 30.8% (21.8%) 8.5% 7.7% (1.1%) 19.2% 1 Optimized Revenue Mix 1,940 1,420 1,028 1,146 380 611 290 216 2016 2017 2018 1H
Slide 8: 2019H1 Business Overview
[Divider] 2019H1 Business Overview 8
Slide 9: Comprehensive Entertainment Service Strategy – the “Cat Claw Model”
Comprehensive Entertainment Service Strategy – the “Cat Claw Model” Movies Media Videos TV Shows Short Music Videos Product Data Platform Platform Live Ticketing Marketing Artist/KOL Platform Performances Maoyan Platform Management Comprehensive Entertainment Financing Platform Maoyan’s profitable r
Slide 10: Strive to Become a Comprehensive Entertainment Ticketing Platform
Strive to Become a Comprehensive Entertainment Ticketing Platform Online Movie Ticketing Market Share by GMV Online Entertainment Event Ticketing Market Share by GMV 70% 61.3% 600,000,000 40.5% YoY Increase 60% 50% 500,000,000 89% YoY Increase 40% 400,000,000 30% 300,000,000 20% 200,000,000 10% 100,
Slide 11: Highly Valuable Services Empowering the Entertainment Value Chain
Highly Valuable Services Empowering the Entertainment Value Chain Intelligent Management Tools for Business Partners Market Data Services Maoyantong (“猫眼通”) One stop intelligent project management tools ✓ Leading analysis platform in entertainment Data analysis industry which served over 120 movies
Slide 12: Leading Player in Entertainment Industry
Leading Player in Entertainment Industry 2019H1 Movies Maoyan Involved in 2016-2019H1 Gross Box Office of Movies Maoyan Acted as a Lead Distributor 6796.49 8000 4116.26 6000 RMB 640 mn RMB 1716 mn RMB 795 mn 3471.09 4000 Kill Mobile来电狂响 Pegasus飞驰人生 P Storm反贪风暴 4 1402.65 9 2000 8 7 7 0 2016 2017 2018
Slide 13: Strong and Integrated Online and Offline Marketing Platform
Strong and Integrated Online and Offline Marketing Platform Extensive online marketing resources User Platforms Online entertainment media Mini Programs Online Entertainment Community 6 online access Approx. 200mn followers 200mn+ followers 160mn+ movie ratings portals, 1bn+ users 2.2bn+ views for m
Slide 14: Providing Financing Solutions for Industry Participants
Providing Financing Solutions for Industry Participants We are committed to facilitating the production of more high-quality content Supporting our industry partners with the financing platform Entertainment Cinemas Movies TV Series Events ▪ New cinema opening ▪ Distribution fee ▪ Distribution fee ▪
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