Maoyan Entertainment · HKEX:1896
Maoyan Entertainment — H1 2022 Earnings Presentation
16 slides from Maoyan Entertainment's earnings presentation, August 2022
Slide 1: 2022H1 Company Presentation
2022H1 Company Presentation August 2022
Slide 2: Disclaimer
Disclaimer The information contained in this document is strictly confidential, is not for public dissemination and is for the exclusive use of the persons who are authorized to receive this document. You are authorized to use the information contained herein solely for the purpose of considering wh
Slide 3: 2022H1 Results Highlights
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Slide 4: 2022H1 Maoyan Entertainment Performance Highlights
2022H1 Maoyan Entertainment Performance Highlights Revenue Adjusted Net Profit Financial Highlights RMB1,191.4mn RMB233.7mn Solid Performance Resilient Profitability Entertainment Content Services Movie Production / Distribution Outperformed Industry Industry-Leading Position RMB533.4mn in Revenue 1
Slide 5: 2022H1 Financial Highlights
2022H1 Financial Highlights
Slide 6: Ongoing Revenue Structure Optimization
Ongoing Revenue Structure Optimization (RMB million) 7.0% 5.5% 41.2% 49.7% 11.9% 51.0% 56.3% 54.6% 1,985 203 1,800 1,192 33.6% 7.8% 36.7% 44.8% 2019H1 2020H1 2021H1 2022H1 Online Entertainment Ticketing Services Entertainment Content services Advertising Services and Others Entertainment Content Ser
Slide 7: Demonstration of Resilient Profitability
Demonstration of Resilient Profitability S&M Expenses Adjusted Net Margin (RMB million) (RMB million) As a % of Revenue Prudent Cost Control As a % of Revenue Solid Net Margin 36.3% 35.6% 20.2% 23.1% 10.8% -47.3% 11.1% 19.6% 459 1,548 369 234 673 486 276 3 -646 2019 2020 2021 2022H1 2019 2020 2021 2
Slide 8: 2022H1 Business Overview
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Slide 9: Technology + Pan-Entertainment Strategy — the "Cat Claw Model"
Technology + Pan-Entertainment Strategy —— the “Cat Claw Model” Adhering to its core strategy, Maoyan continued to grow across diversified business lines with enhanced business resilience, further demonstrating its profitability capability
Slide 10: Rapid Recovery of Online Ticketing Business Following Market Rebound
Rapid Recovery of Online Ticketing Business Following Market Rebound (RMB 100mn) Breakthrough Growth in Live Entertainment Ticketing China’s Total Gross Box Office （service fee included） 641.5 472.6 80%+ 275.7 -38% 203.1 171.8 GMV recovered in 2021 H1 2019 2020 2021 2021H1 2022H1 Summer-holiday box
Slide 11: Strong Performance in Entertainment Content Services
Strong Performance in Entertainment Content Services (RMB mn) Content Services in 2022H1 Revenue of Entertainment Content Services Revenue outperformed the market’s box office on a year-on-year basis (-19% vs. -38%) 1397 1357 -19% Leading the industry in both box office and 660 number of movies Maoy
Slide 12: Enhanced Coverage over Top-tier Movies Released During Major Seasons
Enhanced Coverage over Top-tier Movies Released During Major Seasons Selected Productions Maoyan Involved in (2022 01-08) Valentine’s Day & Summer Holiday New Year’s Day Spring Festival Dragon Boat Festival RMB 135 mn RMB 2,895 mn RMB 936 mn RMB 2,627mn My Blue Summer Moon Man Too Cool To Kill @A·BC
Slide 13: Continuous Improvement in Self-Production/Promotion/Distribution Capabilities
Continuous Improvement in Self-Production/Promotion/Distribution Capabilities Selected Movies to be Released Significant Progress in Self-Produced Movies l Box office of RMB 930mn l Daily box office champion for consecutive days and the box office champion of November l Won an aggregate of 7 awards
Slide 14: Quality Services Provided across Pan-entertainment Industry Value Chain
Quality Services Provided across Pan-entertainment Industry Value Chain Intelligent Promotion and Distribution Solutions Market Data Services Maoyan Research Institute Strategic Popularity Promotion Planning （热度提升） ü Leading data analysis platform in the pan-entertainment industry Word-of-Mouth Real
Slide 15: Comprehensive, Integrated Online & Offline Marketing Channels
Comprehensive, Integrated Online & Offline Marketing Channels Online: Enriched marketing channel coverage User Platforms Mini-Program Ecosystem Online Entertainment & Media Matrix 600mn+ users Offline: Extensive complementary extension 10 mn+ 460+ 130+ 48 11,000+ Exposures Universities Central Busin
Slide 16: Maoyan Entertainment
£999 Maoyan Entertainment (