Maoyan Entertainment · HKEX:1896
Maoyan Entertainment — H1 2025 Earnings Presentation
17 slides from Maoyan Entertainment's earnings presentation, September 2025
Slide 1: Maoyan Entertainment 2025H1 Company Presentation
Maoyan Entertainment 2025H1 Company Presentation September 2025
Slide 2: Disclaimer
Disclaimer The information contained in this document is strictly confidential, is not for public dissemination and is for the exclusive use of the persons who are authorized to receive this document. You are authorized to use the information contained herein solely for the purpose of considering wh
Slide 3: 2025H1 Results Highlights
2025H1 Results Highlights
Slide 4: 2025H1 Maoyan Entertainment Performance Highlights
2025H1 Maoyan Entertainment Performance Highlights Revenue Adjusted Net Profit Financial Highlights RMB 2,472mn RMB 235mn Hit Record High Consistently Profitable Entertainment Content Services Live Entertainment Business RMB 1,209mn in Revenue Increased Investment Continued to Grow GMV Continued to
Slide 5: 2025H1 Financial Overview
2025H1 Financial Overview
Slide 6: Revenue Continued to Grow
Revenue Continued to Grow (RMB million) 5.5% 3.7% 4.6% 3.4% 7.0% 49.7% 46.2% 48.2% 56.3% 47.7% 1,800 1,192 2,197 2,171 2,472 36.7% 44.8% 50.1% 47.2% 48.9% 2021H1 2022H1 2023H1 2024H1 2025H1 Entertainment Content Services Online Entertainment Ticketing Services Advertising Services and Others - Enter
Slide 7: Stable Profitability
Stable Profitability S&M Expenses Net Profit (RMB million) (RMB million) As a % of Revenue As a % of Revenue Prudent Cost Control Sustained Profitability 20.7% 17.7% 23.0% 23.6% 18.2% 4.5% 19.1% 4.5% 13.1% 7.2% 940 842 908 480 512 450 285 182 179 105 3 2022 2023 2024 2024H1 2025H1 2022 2023 2024 202
Slide 8: 2025H1 Business Overview
© 2025H1 Business Overview
Slide 9: Continued Growth in Content Services Revenue
Continued Growth in Content Services Revenue • Participated in 28 • Participated in 63 movies movies • Lead distributor of • Lead distributor of 14 movies 36 movies （RMB mn） 2021 2022 2023 2024 2025 Entertainment Content Services Revenue • Participated in 51 • Participated in 54 • Expect to particip
Slide 10: Enhanced Coverage of Top-tier Movies Released During Major Seasons
Enhanced Coverage of Top-tier Movies Released During Major Seasons Selected Productions Involving Maoyan (Jan to Sep) New Year’s Day Spring Festival Labor Day Summer Holiday RMB 933 mn RMB 419 mn RMB 1,610 mn RMB 3,612 mn Octopus with Broken Arms The Dumpling Queen Nobody DETECTIVE CHINATOWN 1900 误杀
Slide 11: Five Consecutive Years of Outstanding Spring Festival Season Performance
Five Consecutive Years of Outstanding Spring Festival Season Performance 2021 2023 No. 1 at the Box Office No. 1 at the Box Office 2025 ( Fourth highest in China’s movie ( Seventh highest in China’s movie No. 2 at the Box Office box office history ) box office history) 2022 2024 No. 2 at the Box Off
Slide 12: Abundant Content Reserve in Lead Distribution/Production/Self-Production
Abundant Content Reserve in Lead Distribution/Production/Self-Production Multiple Lead Distribution/Self-Production Movies Selected Movies to be Released Strategically Scheduled for Release in 2025H2 (Lead distribution/Production/Self-Production) The Volunteers: Row to Win A Writer’s Odyssey II Peac
Slide 13: Resilient Movie Ticketing Services
Resilient Movie Ticketing Services （RMB 100mn） Maintained Market Leadership China’s Total Gross Box Office in Online Ticketing Services (service fees included) l Achieved 2025H1 revenue of RMB1.18 bn, an increase of 549 12.8% YoY 425 22.9% l Continued innovation of categories and business scenarios
Slide 14: Increased Investment and Development in Live Entertainment Business
Increased Investment and Development in Live Entertainment Business Continued Investment and Development of the Acted as General Agent for Shows Featuring Top Artists Live Entertainment Business l Since 2025, the live performance market has maintained a rich supply and strong demand l Continued to s
Slide 15: Growth Expansion of New Markets
Growth Expansion of New Markets Performance-related GMV increased by more than 300% year-on-year in overseas regions in 2025H1 Hong Kong & Macau ü Achieved in-depth cooperation with many premium stadiums in Hong Kong and Macau ü Continued to enrich the performance projects of UUTIX, including large-
Slide 16: Progress in New Initiatives: IP Derivatives + AI Technology
Progress in New Initiatives: IP Derivatives + AI Technology Actively Explore and Expand into IP Derivatives Increased Investment in AI and Big Data Infrastructure Made progress across IP reserves, operations, and channel l Continued to focus on the high compatibility of development, with plans for c
Slide 17: Maoyan Entertainment
£999 Maoyan Entertainment (