Maoyan Entertainment · HKEX:1896
Maoyan Entertainment — H1 2026 Earnings Presentation
18 slides from Maoyan Entertainment's earnings presentation, September 2026
Slide 1: Maoyan Entertainment 2026H1 Company Presentation
Maoyan Entertainment 2026H1 Company Presentation September 2026
Slide 2: Disclaimer
Disclaimer The information contained in this document is strictly confidential, is not for public dissemination and is for the exclusive use of the persons who are authorized to receive this document. You are authorized to use the information contained herein solely for the purpose of considering wh
Slide 3: 2026H1 Results Highlights
@ 2026H1 Results Highlights
Slide 4: 2026H1 Maoyan Entertainment Performance Highlights
2026H1 Maoyan Entertainment Performance Highlights Revenue Adjusted Net Profit Financial Highlights RMB 1,790mn RMB 21mn Steady Performance of Core Businesses Sustained Profitability Entertainment Content Services Offline Performance Business Participated in 38 movies, Lead-distributed 28 GMV Growth
Slide 5: 2026H1 Financial Overview
@ 2026H1 Financial Overview
Slide 6: Steady Performance of Core Businesses
Steady Performance of Core Businesses (RMB million) 5.5% 4.6% 3.4% 3.8% 3.7% 49.7% 46.2% 48.2% 47.7% 46.6% 1,192 2,197 2,171 2,472 1,790 44.8% 50.1% 47.2% 48.9% 49.6% 2022H1 2023H1 2024H1 2025H1 2026H1 Entertainment Content Services Online Entertainment Ticketing Services Advertising Services and Ot
Slide 7: Sustained Profitability
Sustained Profitability S&M Expenses Adjusted Net Profit (RMB million) (RMB million) As a % of Revenue As a % of Revenue Prudent Cost Control Sustained Profitability 17.7% 23.0% 19.9% 18.2% 22.8% 21.6% 7.6% 14.6% 9.5% 1.2% 940 922 842 1029 677 450 408 310 235 21 3 2023 2024 2025 2025H1 2026H1 2023 2
Slide 8: 2026H1 Business Overview
@ 2026H1 Business Overview
Slide 9: Record-High Number of Lead-Distributed Films for the Period
Record-High Number of Lead-Distributed Films for the Period • Participated in 54 • Participated in 73 movies movies • Lead distributor of • Lead distributor of 30 movies 48 movies （RMB mn） 2022 2023 2024 2025 2026 Entertainment Content Services Revenue • Participated in 28 • Participated in 63 • Par
Slide 10: Enhanced Coverage of Top-tier Movies Released During Major Seasons
Enhanced Coverage of Top-tier Movies Released During Major Seasons Selected Productions Involving Maoyan (Jan to Sep) New Year’s Day Spring Festival Labor Day Summer Holiday RMB 512 mn RMB 575 mn RMB 2,339 mn RMB 4,420 mn The Fire Raven VANISHING POINT Kung Fu Soccer 匿杀 PEGASUS 3 消失的人 功夫女足 飞驰人生3 No.
Slide 11: Six Consecutive Years of Outstanding Spring Festival Season Performance
Six Consecutive Years of Outstanding Spring Festival Season Performance 2026 2022 2024 No. 1 at the Box Office No. 2 at the Box Office No. 2 at the Box Office ( Tenth highest in China’s movie box office history ) 2021 2023 2025 No. 1 at the Box Office No. 1 at the Box Office No. 2 at the Box Office
Slide 12: Abundant Content Reserve in Lead Promotion/Distribution/Production
Abundant Content Reserve in Lead Promotion/Distribution/Production Multiple Lead Distribution/Production Movies Selected Movies to be Released Strategically Scheduled for Release in 2026H2 (Lead Promotion/Distribution/Production) Benbo Intercross HONEY MONEY PHONY 2 碧波潭小妖怪 人·鱼 “骗骗”喜欢你2 Mystery of Ch
Slide 13: Resilient Movie Ticketing Services
Resilient Movie Ticketing Services （RMB 100mn） Maintained Market Leadership China’s Total Gross Box Office in Online Ticketing Services (service fees included) Maintained our industry-leading advantage 549 518 Continuous optimization of core technology to strengthen 425 our leading advantage 301
Slide 14: Continued Investment and Development in Live Entertainment Business
Continued Investment and Development in Live Entertainment Business Continued Investment and Development Provided Ticketing Services for Multiple of the Live Entertainment Business Concert Tours of Leading Artists in 1H 2026 Since the beginning of 2026, the offline performance market has remained
Slide 15: Business Expansion into New Markets
Business Expansion into New Markets Hong Kong & Macau Sales in the performance business in overseas regions continued to grow steadily The types of projects served became increasingly diversified, covering various projects including concerts, sports events, art exhibitions, music performances, m
Slide 16: Progress in New Initiatives: IP Derivatives
Progress in New Initiatives: IP Derivatives Preliminary Groundwork Completed in IP Pipeline Commercial Operations and Channel Development IP Derivative Cooperation with Multiple High-Quality In-House Designer Toy Incubation + IP Domestic and Foreign Film and Television Projects Partnerships (Premium
Slide 17: Continued Exploration and Development of New IP Business Formats
Continued Exploration and Development of New IP Business Formats Exploring Diverse Directions for Film IP and Derivative Businesses Building a Comprehensive Sales Matrix Across Cinemas, Online Stores, Offline Designer Toy Stores and Pop-Up Events China’s First Offline Flagship Store, MmmGoods, Off
Slide 18: Maoyan Entertainment
£99 Maoyan Entertainment (