Banzai International, Inc. · NASDAQ:BNZI
Banzai International — Investor Presentation (February 2024)
36 slides from Banzai International's investor presentation, Feb 20, 2024
Slide 1: Investor Presentation February 2024
Exhibit 99.2 Investor Presentation February 2024
Slide 2: Disclaimers
Disclaimers Basis of Presentation This Presentation (this “Presentation”) is provided for informational purposes only and has been prepared to assist interested parties in making their own evaluation with respect to a potential investment in Banzai International, Inc. (“Banzai” or the “Company”) and
Slide 3: Disclaimers (Continued)
Disclaimers (Continued) Forward Looking Statements (cont’d) These forward - looking statements are subject to a number of risks and uncertainties, including : changes in domestic and foreign business, market, financial, political and legal conditions ; risks relating to the uncertainty of the projec
Slide 4: Executive Summary: Investment Summary Highlights
EXECUTIVE SUMMARY Investment Summary Highlights The Moment for MarTech Consolidation Attractive Retention Th e d iverg enc e b et ween M&A volume a nd t h e g rowing Banzai’s in t e g ra t e d p la t fo rm c a p it a lize s o n e conomie s of numb e r of ma rke t ing t e ch nolog y (“Ma rTe ch ”) c
Slide 5: Customer Problem
Customer Problem 5
Slide 6: The Four Hats of the CMO
CUSTOMER PROBLEM The Four Hats of the CMO Engage Measure Integrate Attract 6
Slide 7: Explosion in MarTech Vendors
CUSTOMER PROBLEM Explosion in MarTech Vendors 7,258% Growth in Ove r 12 Ye a rs Mart e ch for 20 24 , Ch iefmart ec 7
Slide 8: Marketers struggle with an explosion of SaaS vendors
Marketers struggle with an explosion of SaaS vendors. Enterprises use an average of 120+ marketing tools for their daily operations , leading to disjointed customer 1 experiences and messy data . (1) Netskope Cloud Report, August 2019 8
Slide 9: Unified Customer Data is a Top Challenge for Marketers
CUSTOMER PROBLEM Unified Customer Data is a Top Challenge for Marketers Customer data specifically remains a huge 70% challenge for marketers — in the 2022 Marketing Data and Analytics Survey, 70% of marketing analytics consumers agreed that access to unified customer data is a major barrier to the
Slide 10: Ease of Integration is the Top Criteria for Marketers
CUSTOMER PROBLEM Ease of Integration is the Top Criteria for Marketers Marketers are Requiring Solutions that Integrate 50% Seamlessly of marketers consider data centralization capabilities as the most important factor when 2 choosing a new marketing technology solution. ® ™ (1) Gart ne r , Cool Ve
Slide 11: Banzai Provides Seamless Integration Through Consolidation
CUSTOMER SOLUTION Banzai Provides Seamless Integration Through Consolidation Ba n za i is b uild in g a fa mily o f mis s io n c rit ic a l ma rke t in g s o lut io n s t h at s e a mle s s ly int e g ra t e ou t of t h e b ox. 11
Slide 12: Market Opportunity
Market Opportunity 12
Slide 13: MarTech is an Attractive Vertical
MARKET OPPORTUNITY MarTech is an Attractive Vertical Over t h e p a s t five yea rs , MarTe ch h a s p rove n t o b e a n a t t ra c t ive in ve s tme n t , yie ld ing rob us t re t urns a nd c ons is t e n t ly out p e rforming t h e ma rke t . 1 1 MarTe ch St oc k P e rforma nc e (%) S &P 50 0 P e
Slide 14: Lower VC Funding Pressuring MarTech SaaS
MARKET OPPORTUNITY Lower VC Funding Pressuring MarTech SaaS 2 MarTech and Enterprise SaaS VC Deal Activity Tech Companies Continue to Downsize 1 1 De a l Va lue ($ M) De a l Count Numb e r of Te c h Comp a nie s wit h La yoffs 639 274 230 $19,078 182 133 126 113 99 99 96 96 $7,639 93 2018 2023E* Nov
Slide 15: A Unique Market Discrepancy
MARKET OPPORTUNITY A Unique Market Discrepancy Th e d iverg ence b e t we e n M&A volume a nd t h e g rowt h in t h e numb e r of MarTe ch c omp a nie s p re s e nt s a g rowing op p ort unit y for c ons olid a t io n. 1 2 M&A De a l Count Numb e r o f MarTe ch Comp a nie s 42,436 11,038 20,599 947
Slide 16: Many MarTech companies are looking to sell, but buyers are at a 10-year low
Many MarTech companies are looking to 1 sell, but buyers are at a 10- year low . (1) PitchBook “Q2 2023 Global M&A Report” as of 7/26/2023 16
Slide 17: Buyer Universe for Rolling Up MarTech Industry
MARKET OPPORTUNITY Buyer Universe for Rolling Up MarTech Industry S t ra t e g ic b uye rs a re foc us e d on wh a le s , p re s e nt in g a n op p ort unit y for s mall- c a p / p riva t e c o n s o lid a t io n. Small Scale Acquisition Focus Large Scale Acquisition Focus Private Equity Strategic 1
Slide 18: The Prize for Winning is Big
MARKET OPPORTUNITY The Prize for Winning is Big Banzai’s Serviceable Available Market United States B2B MarTech Spend 2023E Banzai $28.1B TAM $39.4B $20.2B 2023E Banzai $5.4B SAM 2020 2026E Ban zai’s Se rvice ab le Availab le Marke t (SAM) is e xp e c t e d t o g row t o Banzai’s Tot al Availab le M
Slide 19: Company Overview
Company Overview 19
Slide 20: Banzai is consolidating mission-critical, sub-scale MarTech products
Banzai is consolidating mission - critical, sub - scale MarTech products. Our secret sauce is customer expansion through cross - sales . 20
Slide 21: Acquisition Strategy: Evaluation Playbook
COMPANY OVERVIEW Acquisition Strategy: Evaluation Playbook Evaluation Playbook Success Playbook Financial Performance Banzai's Evaluation Playbook is ARR / EBITDA Regulation S - X YOY Growth focused on growth and Strategic Fit profitability profile, and Product/Platform Market Opportunities Cross -
Slide 22: Acquisition Strategy: Success Playbook
COMPANY OVERVIEW Acquisition Strategy: Success Playbook Evaluation Playbook Success Playbook Rule of 40 Banzai's Success Playbook Revenue Growth % EBITDA Margin % focuses on customer retention, NPV & IRR expansion, efficiency, and Actual Performance vs. Forecast Assumes appropriate hurdle rate growt
Slide 23: Our Secret Sauce is Customer Expansion
COMPANY OVERVIEW Our Secret - Sauce is Customer Expansion Banzai's secret sauce is our Customer Expansion flywheel. As we grow our organic customer base, and as we add Customer more solutions to our family of Expansion products, our ability to drive cross - sales increases, compounding over time. 23
Slide 24: Customer Experience Strategy
COMPANY OVERVIEW Customer Experience Strategy • Market Segment Data - Driven Customer • Industry Expansion Strategy • Engagement Scores We us e d a t a - d rive n t a rg e t in g t o d e t e rmin e o p t ima l c us t ome r s e g me nt s for e xp a ns ion a nd c ros s - s a le s , • Key Accounts an d
Slide 25: Customer Retention and Expansion is Banzai's Top Priority
COMPANY OVERVIEW Customer Retention and Expansion is Banzai’s Top Priority Support CSAT 24/7 Support Onboarding Retention Response Time Onboarding CSAT #1 COMPANY OBJECTIVE Customer Support Education Webinars Net Revenue Retention Onboarding Engagement Scores is Our Top Priority Premium NRR Onboardi
Slide 26: Banzai Develops Mission-Critical MarTech Solutions
COMPANY OVERVIEW Banzai Develops Mission - Critical MarTech Solutions 26
Slide 27: Company Overview: Demio
COMPANY OVERVIEW Demio 03:35:00 © Attended Focused 64 Attended Focused: 32 aN ‘Avg, Time Focused 13m 45s ‘Session Duration Avg. Time Attended 34m 24m & Export CSV of Participants What is Your Favorite Demio Feature? Automated 25% Analyties/Metries 25% ‘Customization Options 25% Engagement Too!s 25%
Slide 28: Company Overview: Boost
Boost banzai A Boost Brom Bem 6 motte Ox ee =) Mastving igs Martin Strategies or Success enced Be & od
Slide 29: Company Overview: Reach
COMPANY OVERVIEW Reach Ashley Levesque Get Butts in Seats virtual events via Reach, a done-for-you service. ¢ G 6 ‘Amy Knight g George Hall & {da Hamiton G Miles Stromer 6 Natalie Benson 4,502 Others Attending My Event Marketing Happy Hour 1 Email © Phone DB Banzai community banzai Target Audience
Slide 30: Banzai Delivers Award Winning Products
COMPANY OVERVIEW Banzai Delivers Award Winning Products Source: G2 Awards, CloudRatings , Hubspot 30
Slide 31: Our Customers Love Us
COMPANY OVERVIEW Our Customers Love Us 1,900+ 800+ 3,100 1,000+ 250 + Ho st e d Se ssio n s Inc re a s e d Re g is t ra t ions Inc re a s e d Re g is t ra t ions Hos t e d Se s s ions Hos t e d Se s s ions (YTD 20 22) (20 20 —20 23) (20 20 —20 23) 2,200+ 155+ 1,300+ 15% < 30 Inc re a s e d Re g is t
Slide 32: Management Overview
Management Overview 32
Slide 33: Leadership With Demonstrated Acquisition Track Record
MANAGEMENT OVERVIEW Leadership With Demonstrated Acquisition Track Record Coh e s ive ma na g e me nt t e a m wit h long working h is t ory a t Avalara, Ve rivox, a nd ot h e r le a d ing c omp a nie s t h a t h a s s up p o rte d 19 M&A t ra ns a c t ion s o ve r t h e p a s t d e c a d e . Joe Dav
Slide 34: Executive Team M&A Track Record
MANAGEMENT OVERVIEW Executive Team M&A Track Record 2022 2022 2021 2020 2020 2018 Undisclosed Broker Business Unit 2018 2017 2017 2017 2015 2015 Digital Brokerage Business 2015 2014 2014 2013 2010 2007 Tax Technology eFileSolutions Services Note: List does not include all M&A transactions executed b
Slide 35: Summary: Marketing Technology Opportunity
SUMMARY Marketing Technology Opportunity Marketing Technology is a Huge & Fast Growing Opportunity 11,0 0 0 + MarTe ch S a a S c o mp a n ie s p re s e n t a ma jo r 1 op p ort unit y for c ons olid a t io n. 2 $ 28B TAM, g ro win g b y 11.8% CAGR fro m 20 20 t o 20 26 3 M&A d own 50 %+ in 20 23, c
Slide 36: Appendix: Risk Factors Summary
APPENDIX Risk Factors Summary Actual events, circumstances, or results are difficult or impossible to predict and may differ materially from those contemplated in any forward - looking statements made in this Presentation and are due to a variety of risks and uncertainties, each of which could mater
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