Slide 1: Equity Capital Raise
For personal use only Equity Capital Raise ASX: TNY 4 APR 202 Not for release to US wire services or distribution in the United States Approved for release by the Board of Tinybeans Group Ltd 1
Slide 2: Important Notice and Disclaimer
Important Notice and Disclaimer For personal use only The following notice and disclaimer applies to this investor presentation ("Presentation" or "document") and you are therefore advised to read this carefully before reading or making any other use of this Presentation or any information contained
Slide 3: Important Notice and Disclaimer (cont.)
Important Notice and Disclaimer (cont.) For personal use only Not financial product advice - This Presentation does not constitute financial product or investment advice or any recommendation to acquire New Shares (and Attaching Options) or accounting, legal or tax advice. It has been prepared without
Slide 4: Important Notice and Disclaimer
Important Notice and Disclaimer For personal use only Disclaimer - The information in this Presentation has been obtained from or based on sources believed by Tinybeans to be reliable. To the maximum extent permitted by law, Tinybeans and Bell Potter Securities Limited ("Bell Potter" or "Lead Manage
Slide 5: Contents
For personal use only Your daily dose of joy & connection Contents 01 Introduction 02 Market Opportunity 03 Business Update 04 Growth Strategy 05 Equity Raising 06 Appendix 5
Slide 6: Introduction
For personal use only Introduction 6
Slide 7: Investment Overview
Investment Overview Leading family app positioned for growth For personal use only Overview ● Tinybeans is a leading private and safe family photo sharing app that has been loved and trusted by families for 10 years with multiple revenue streams including recurring subscriptions, advertising, affilia
Slide 8: Who we are
Who we are Freemium App (April 2023) Tinybeans+ priced at $75 annual / $7.99 monthly Private & safe family photo sharing app Unlimited uploads, ad-free, 2 For personal use only for 1 shared subscription that connects generations & turns moments into memories Save & share precious Calendar view Flash
Slide 9: Who we are
Who we are Multi-channel media platform with For personal use only multiple touchpoints for brands to reach highly engaged new parents & their family Content strategy, SEO optimised - ● Age/stage advice & inspo for new parents in key categories (insightful, relatable, authentic, playful) delivered v
Slide 10: Highlights
For personal use only Highlights Tinybeans has been loved & trusted by thousands of families around the world for over 10 years, providing a strong platform to now scale with clear strategy & focus Audience Scale Diversified Revenue Daily Use Product Strong LTV Over 4 million parents & The business h
Slide 11: Metrics & Scale
For personal use only Metrics & Scale Tinybeans boasts enviable consumer subscription metrics and a sizeable, largely unmonetized user base, offering a great base to build value from Scale Key Metrics - Paid Subscribers Paid Lifetime Value Typically mum. MRR DAU/WAU Subscribers (LTV) Urban, mid 30’s
Slide 12: Our Future
Our Future A global leader in the digital parenting category For personal use only With high trust and engagement, Tinybeans is positioned to be a leading global consumer subscription platform serving intentional parents and their families in the early years of parenting. As we expand our offering b
Slide 13: Our Future
Our Future These aspirational goals drive our strategy For personal use only Vision: To make parenting more joyful, simple and meaningful m Monthly Active Users Global leader in digital 1 in 4 first time parents $25 million annual parenting category use Tinybeans in US revenue, with over 50% subscrip
Slide 14: Business Update
For personal use only Update Business 14
Slide 15: Capital Raise Opportunity
Capital Raise Opportunity Transition to a subscription-led business to For personal use only drive long-term shareholder value ● Tinybeans is a daily-use product, with user behaviour metrics alongside Instagram and Candy Crush, and above Twitter, Spotify, YouTube*. ● Tinybeans serves new parents, on
Slide 16: H1 FY24 Financial Summary ($USD)
H1 FY24 Financial Summary ($USD) Business model under transition, with strong growth in premium subscription For personal use only revenue and heightened focus on expense & cash management MRR Opex Total Revenue Cash Balance & Burn Operational cash burn for H1 FY24 was US$1.09m compared to US$1.51m
Slide 17: Market Opportunity
For personal use only Market Opportunity 17
Slide 18: Landscape & Thematics
Landscape & Thematics Large, valuable & regenerating global addressable market, and existing For personal use only thematics, offers Tinybeans substantial opportunity to scale ~3.7m births in US Over 1,500 photos 31% of parents do 77% of parents every year taken of babies in not discuss their concer
Slide 19: Value Proposition
Value Proposition Tinybeans provides privacy & connection solution for new parents For personal use only Privacy & Security Connecting Family Features for Families Preserving Moments The security and privacy of sharing Parents use the platform to bridge Families appreciate the simplicity, Families w
Slide 20: Growth Strategy
For personal use only Growth Strategy 20
Slide 21: Two Year Plan
Two Year Plan Reset & grow as product-led consumer subscription business For personal use only 2024 - Foundational Rebuild 2025 - Growth, Monetization & Innovation Strategic Reset, Operational Improve Core Subscription Scale Subscriber Base & MRR Expand Monetisation of Rebuild, Brand Refresh Product
Slide 22: 2024 Initiatives
2024 Initiatives Transformational Rebuild & Laying Foundations for Growth For personal use only North Star Metric: Monthly Active Users Improve core product Implement new Build growth obsessed Develop audience and subscriber acquisition channels global team monetization strategy activation Develop D
Slide 23: Product
01 - Product Improve core product experience and subscriber activation to grow MAU For personal use only Improve Core Experience Increase Subscriber Consider Product tiers Drive Referral Loop Activation Improve core photo- sharing Enhance & differentiate Enable subscriber referral functionality & ap
Slide 24: Marketing
02 - Marketing Implement growth strategy for subscription-based digital brand to For personal use only drive subscriber acquisition & grow brand awareness in key markets Historical lack of investment Global Partnerships Limited investment in acquisition Targeted, integrated & highly aligned US and m
Slide 25: Culture & Team
03 - Culture & Team Develop high performing global team to build on H1 operating For personal use only rhythm & efficiencies Hire new key roles to Build small Australian bolster capabilities across team to access great Data & Analytics, talent cost effectively, Engineering & Marketing supplementing c
Slide 26: Monetization
04 - Monetization Develop overall audience monetization strategy to improve ARPU & For personal use only build sustainable ad-sales model In-app Advertising 1st Party Data Improve in-app advertising to Enhance and tap into first more effectively monetize the party data opportunity to Tinybeans free p
Slide 27: 2025 & Beyond
2025 & Beyond Focus shifts to Product Innovation, Market Expansion & Growth Acceleration For personal use only Secure major strategic, Expand digital product Launch aligned physical Utilise AI & machine learning B2B or Product offering beyond photo products to models to deliver Integration Partnersh
Slide 28: Looking forward
Looking forward Great foundation, positioned for growth & For personal use only value creation Aspirational Goals ● Good foundation, large open category, ongoing relevance and thematics supporting strong fundamentals. ● High margin, globally scalable business once things are humming. ● Strong execut
Slide 29: Equity Raise
For personal use only Equity Raise 29
Slide 30: Equity Raising Details: Overview
Equity Raising Details Key offer information For personal use only ● Tinybeans has announced the launch of an equity raising of approximately A$5.0 million (equivalent to approximately US$3.3 million1) which is comprised of a fully underwritten 1-for-1.43 pro rata accelerated non-renounceable entitl
Slide 31: Equity Raising Details: Options
Equity Raising Details Key offer information For personal use only ● New Shares issued in the Offer will include a 1 for 2 free attaching option, exercisable at A$0.095, (11.8% premium to Offer Price), expiring 12 months post-issuance (Attaching Options). Every Attaching Option exercised will includ
Slide 32: Equity Raising Details
Equity Raising Details Key offer information For personal use only Lead Manager and The Offer is fully underwritten by the Lead Manager Bell Potter Securities Limited (Bell Potter). Underwriter Risks Refer to slides 41-46 for an overview of key risks. ● The Company plans to put in place a new Option
Slide 33: Sources and Uses of Funds
Equity Raising Details Tinybeans is raising up to A$5m to enable transformation & drive growth For personal use only AUD Sources of Funds USD¹ ($m) % ($m) ● Team & Resourcing: Invest in key additional roles across Product, Data & Analytics, Marketing and Finance to: ○ Enable required product & techn
Slide 34: Equity Raising Timetable
Equity Raising Timetable Summary of key dates For personal use only Trading halt and announcement of the Equity Raising Monday, 15 April 2024 Institutional Entitlement Offer opens Monday, 15 April 2024 Institutional Entitlement Offer closes 4:00pm Tuesday, 16 April 2024 Trading halt lifted – Securit
Slide 35: Pro forma capital structure
Pro forma capital structure Tinybeans is raising up to A$5m to enable transformation & drive growth For personal use only No. of Securities Securities issued in No. of Securities Issue Share Capital % % (on an undiluted basis) (pre-equity raising) equity raising (post-equity raising) Fully paid ordi
Slide 36: Capital Structure
Capital Structure Summary of Company For personal use only Listing Date 21/04/2017 Listing price per share A$1.00 Pre-raise ordinary shares 84.4 million Pre-raise market capitalisation A$11.0 million Approx. new shares issued (Entitlement Offer) 59.0 million Post-raise ordinary shares 143.4 million
Slide 37: Key Personnel
Key Personnel Tinybeans Directors and Management For personal use only Chantale Millard Andrea Cutright Zsofi Paterson Teresa Lopez Non-Executive Chair Non-Executive Director Chief Executive Officer Chief Commercial Officer Andrew Silverberg Catherine Cohen Kath Hamilton Jessica Jones Non-Executive Dir
Slide 38: Appendix
For personal use only Appendix 38
Slide 39: H1 FY24 Financial Results (in USD)
H1 FY24 Financial Results (in USD) Profit & Loss Summary For personal use only Key points: USD ($M) H1 FY24 H1 FY23 % Chg ● Revenue decreased 47% vs prior year to US$2.76m, driven by Total Revenue 2.76 5.19 -47% advertising sales decreasing by 72% partially offset by subscription revenue increasing b
Slide 40: H1 FY24 Financial Results: Balance Sheet
H1 FY24 Financial Results (in USD) Balance Sheet For personal use only Key Points: Pro forma Adj. for Equity USD ($M) 31 Dec 23 at 31 Dec ● Cash balance as of 31 December 2023 was $2.34m. This Raising 23 included capital raise of $2.0M (net of fees) at the beginning of H1 FY24 Cash 2.34 3.00 5.34 ●
Slide 41: Risks
RISKS There are a number of risks that are both specific to Tinybeans and of a general nature, which may affect the future operating and financial performance of the Company and the outcome of any For personal use only investment in the Company. This section describes some, but not all, of the materia
Slide 42: Risks (cont.)
RISKS (cont.) COMPANY SPECIFIC RISKS (cont.) For personal use only Product improvements and development and technical risk The Tinybeans platform is the subject of continuous product improvement and development to enable the Company to meaningfully improve the platformʼs usability and to continue to
Slide 43: Risks (cont.)
RISKS (cont.) COMPANY SPECIFIC RISKS (cont.) For personal use only Third party relationship risk The Company is dependent in part upon its relationships and alliances with brands in the infant market. Some of Tinybeans partners do or may in the future assist Tinybeans in the development of its produ
Slide 44: Risks (cont.)
RISKS (cont.) COMPANY SPECIFIC RISKS (cont.) For personal use only Liability and reputational damage There is a risk that the advice and services offered are not to the standards expected by parents or include criminal or other dangerous activities that may negatively impact the Groupʼs brands and r
Slide 45: Risks (cont.)
RISKS (cont.) GENERAL RISK For personal use only General economic conditions Changes in the general economic climate in which Company operates may adversely affect the financial performance of Company. Factors that may contribute to that general economic climate include the level of direct and indire
Slide 46: Risks (cont.)
RISKS (cont.) GENERAL RISK (cont.) For personal use only Share market conditions Share market conditions may affect the value of the Companyʼs quoted securities regardless of the Companyʼs operating performance. Share market conditions are affected by many factors such as: A. general economic outloo
Slide 47: Loan Note Agreement
LOAN NOTE AGREEMENT On 29 February 2024, major shareholder, Thorney Group (Subscriber), agreed to subscribe for a total of 2.0 million unsecured loan notes at A$1.00 per loan note at the discretion of the For personal use only Company (Loan Notes) pursuant to the terms of an At Call Loan Note Subscr
Slide 48: International Offer Restrictions
INTERNATIONAL OFFER RESTRICTIONS This document does not constitute an offer of New Shares or Attaching Options of the Company in any jurisdiction in which it would be unlawful. In particular, this document may not be distributed to any For personal use only person, and the New Shares and the Attachi
Slide 49: Summary of Underwriting Agreement
Summary of Underwriting Agreement Tinybeans has entered into a conditional Underwriting Agreement with Bell Potter (the “Underwriter”) dated Monday 15 April 2024 (“Underwriting Agreement”) under which the Underwriter has agreed to For personal use only fully underwrite the Entitlement Offer, subject
Slide 50: Summary of Underwriting Agreement (Cont.)
Summary of Underwriting Agreement (Cont.) ● (unable to proceed) Tinybeans is or will be prevented from conducting or completing the Entitlement Offer (including granting the entitlements or issuing Entitlement Offer securities) by or in For personal use only accordance with the ASX Listing Rules, AS
Slide 51: Summary of Underwriting Agreement (Cont.)
Summary of Underwriting Agreement (Cont.) ● *(hostilities) there is major act of terrorism anywhere in the world or any of the following occurs: For personal use only o there is an outbreak of hostilities not presently existing or a major escalation in existing hostilities occurs (in each case, whet
Slide 52: Summary of Underwriting Agreement (Cont.)
Summary of Underwriting Agreement (Cont.) ● (encumbrance) a person encumbers or agrees to encumber, the whole or a substantial part of the business or property of Tinybeans or Tinybeans group; For personal use only ● (ASX Approvals) ASX withdraws, revokes or amends any approvals provided by it in re