Slide 1: US Investor Briefing, LD Micro Conference
For personal use only Tinybeans Group Limited (ASX:TNY) US Investor Briefing LD Micro Conference Los Angeles, CA June 5, 2019 All $dollars are in US currency May 2019 US Investor Briefing Page 1
Slide 2: Our Vision
Our Vision For personal use only May 2019 US Investor Briefing Page 2
Slide 3: From some of our users
From some of our users For personal use only “[The photo] captured a true fleeting moment of calm bonding between the three boys in my life: my first cat, my husband, and my infant son. It also makes a wonderful reference for how small he really was. He was just three weeks old in the photo, spendin
Slide 4: Market Validation
Market Validation For personal use only May 2019 US Investor Briefing Page 4
Slide 5: Market Validation
Market Validation For personal use only May 2019 US Investor Briefing Page 5
Slide 6: Our journey so far (and we're just getting started)
Our journey so far (and we’re just getting started) For personal use only March 2019 3.2M members and November 2018 over $1.9M YTD in revenues Reached 1M Monthly Active users June 2018 2.5M members and $1.22M in revenues for FY18 January 2018 Tinybeans on OTC! Tinybeans featured on homepage of U.S.
Slide 7: TNY: FY19 to date (Jul-Mar) growth highlights
TNY: FY19 to date (Jul-Mar) growth highlights For personal use only +29% +122% +37% 3.2M 1.14M $1.87M registered users monthly active users total revenue +110% +173% $1.33M $227k advertising revenue monthly baseline revenues May 2019 US Investor Briefing All figures are in US Dollars and percentages
Slide 8: Record revenue growth
Record revenue growth For personal use only Revenues $900,000 • Growth across both direct brand partnerships of 253% on the same period last year to $241k, while $800,000 growing programmatic advertising $301k, which was $700,000 150% on the same period last year $600,000 • Premium subscription reve
Slide 9: User growth metrics
User growth metrics For personal use only Registered & Active Users 12 month User Retention 1,200,000 100% 3,000,000 90% +29% 1,100,000 80% 70% 1,000,000 60% 2,500,000 50% 900,000 40% 30% 2,000,000 20% 800,000 10% 700,000 0% 1,500,000 Q1 Q2 Q3 Q4 600,000 Mar Qtr-FY17 Mar Qtr-FY18 Mar Qtr-FY19 1,000,
Slide 10: Programmatic and Brand Partnerships
Programmatic and Brand Partnerships For personal use only $600,000 $500,000 +173% 9% $400,000 Growth $300,000 10% $200,000 Decline * $100,000 $- * Source: https://www.iab.com/wp-content/uploads/2018/05/IAB-2017-Full-Year-Internet-Advertising-Revenue- May 2019 US Investor Briefing Report.REV2_.pdf Pa
Slide 11: Premium subscription metrics
Premium subscription metrics For personal use only Cutomer Acquisition Cost (CAC) $25.00 $20.00 • Customer acquisition cost for a registered Journal Holder (typically Mom) is now at $2.50 $15.00 • LTV over a 5 year period is $16.83 $10.00 $5.00 • Paid subscriptions reached just on 14,500, an increas
Slide 12: Path to cashflow breakeven
Path to cashflow breakeven For personal use only Positive Trajectory • Cash burn (in USD) is improving each quarter: • Q3-FY19 was $467K (compared to $686K in Q2) Reduction in Quarterly Cash Burn • Q4-FY19 expected to be between $200k and $- $300K* Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19 Q3-FY19 Q4-FY19 $(1
Slide 13: Record NPS
Record NPS For personal use only • Launched NPS tracking in April 2018 with a survey to all parents. • Score = 73 • Ongoing survey to new parents after their first month of membership. • Average Score = 60 • End of Feb 19 we sent another survey to all parents like we did in April 2018. • New Score =
Slide 14: Content platform - first 6 weeks since launch
For personal use only forward to exploring it more!” “Great website with heaps of tips. Looking 100,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 April 8, 2019 April 10, 2019 April 12, 2019 April 14, 2019 April 16, 2019 April 18, 2019 April 20, 2019 April 22, 2019 April 24, 20
Slide 15: Content platform - Collections launched
Content platform - Collections launched The best parenting resources curated in one convenient spot For personal use only Why is this exciting? • Thousands of authors can create collections on Tinybeans and summarize relevant info. • Tinybeans becomes a top quality experience and a conduit for great
Slide 16: Machine learning platform
Machine learning platform Children <1 month Why is this exciting? For personal use only • Tinybeans has developed a new offering using the best in machine learning techniques, with the ability to aggregate insights identified in its data. • Over 200 million unique data points have been added to the
Slide 17: Platform security investments continue
Platform security investments continue Families trust Tinybeans to take care of their precious For personal use only moments, here are some of the improvements we’ve made to the security of our platform in recent times: • End to End HTTPS encryption • AWS Secrets Manager to manage database credentia
Slide 18: H2-FY19 team priorities
CONFIDENTIAL H2-FY19 team priorities • Investing further into content driving activity on platform For personal use only Product • Redesigning milestone experience, thus driving unique data acquisition • Further investment of feed in app driving longer time spent • Monetizing the increased amount of
Slide 19: Why Tinybeans?
Why Tinybeans? For personal use only A trusted and 100% family-centered platform Growing revenues quarter on quarter on track for cashflow positive Serving a huge market of 100M parents/grandparents in the U.S. alone and over 135M babies born worldwide every year Fixed costs and over 80% Margin. Sca
Slide 20: THANK YOU
For personal use only THANK YOU Eddie Geller Chief Executive Officer eddie@tinybeans.com May 2019 US Investor Briefing Page 20
Slide 21: Corporate information and Disclaimer
Corporate information Tinybeans Group Ltd For personal use only L1, 26 Wentworth Ave Surry Hills NSW 2010 www.tinybeans.com investors@tinybeans.com @tinybeanskids Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does n