Tinybeans Group Ltd · ASX:TNY
Tinybeans — Shareholder Meeting (November 2023)
29 slides from Tinybeans's shareholder meeting presentation, Nov 30, 2023
Slide 1: 2023 Annual General Meeting Presentation
ASX RELEASE 30 November 2023 2023 Annual General Meeting Presentation Tinybeans Group Limited (ASX: TNY) (OTCQB: TNYYF) (“Tinybeans” or “the Company”), will today address shareholders at its Annual General Meeting, commencing at 9:00am AEDT. Attached is a copy of the Address and the Presentation to
Slide 2: 2023 Annual General Meeting Chair Address
Tinybeans Group Limited 2023 Annual General Meeting Chair Address Dear Shareholders, In my Chair address today, I would like to take the opportunity to firstly thank our shareholders, who have continued to support Tinybeans in what has been a year of significant change for the business, with a board
Slide 3: Chair Address (continued): CEO review and looking forward
impacted by changes to the sales leadership and a reduction to the overall sales team, implemented by the previous management in FY23. These personnel changes resulted in lower sales prospecting and customer serviceability which led to a very weak pipeline and large customers not renewing their cont
Slide 4: Annual General Meeting (ASX: TNY)
Annual Gener al Meeting (A SX: TNY ) 023 30 Nov 2 1
Slide 5: Tinybeans - Disclaimer
TINYBEANS - DISCLAIMER This presentation (Presentation) has been prepared by Tinybeans Group Ltd (Tinybeans) for its 2023 Annual General Meeting. Summary information – This Presentation contains summary information about Tinybeans and its activities which is current only as at the date of this Prese
Slide 6: Tinybeans - Disclaimer Continued
TINYBEANS - DISCLAIMER CONTINUED Future performance – This Presentation contains forward looking statements. Forward-looking statements generally relate to current expectations, hopes, beliefs, intentions, strategies or productions about future events or Tinybeans' future financial or operating perf
Slide 7: Your daily dose of joy & connection
Your daily dose of joy & connection 4
Slide 8: Chair's Address
Chair ’s Addre ss 5
Slide 9: CEO Presentation
(ceo Presentation )
Slide 10: My daily dose of joy & connection
CEO My daily dose of joy & connection “Since becoming a parent 3 years ago, Tinybeans has been a daily part of my family’s life. For me, it’s provided a way to seamlessly share my daughters’ big and small moments with family, near and far. For my mum, it’s a treasured keepsake; and for my 93 year ol
Slide 11: FY23 Financial Information
ial FY23 F inanc Information 8
Slide 12: Profit & Loss Summary
FY23 Financials FINANCIAL RESULTS (in USD) Profit & Loss Summary USD ($M) FY23 FY22 % Chg ● Revenue decreased 23% vs prior year to US$8.44 million, driven by advertising sales decreasing by 36% partially offset by subscription Total Revenue 8.44 10.90 -23% revenue increasing by 39% Cost of Goods Sold
Slide 13: Balance Sheet
FY23 Financials FINANCIAL RESULTS (in USD) Balance Sheet USD ($M) 30 Jun 23 30 Jun 22 ● Available cash balance at 30 June 2023 was US$1.55 million, with Cash 1.55 4.21 US$0.302 million of June 23 debtors received in early July 23. Pro forma Accounts Receivable 1.16 1.51 cash balance at 30 June 2023,
Slide 14: Q1 FY24
Q1 FY24 11
Slide 15: Operating Performance
Q1 FY24 Financials Operating Performance ● Total Revenue of US$1.4 million decreased by 35% compared to prior comparative period (pcp), due to the continued decline in advertising revenue ● Advertising revenue was down 61% pcp, from US$1.56 million Q1 FY23 to US$0.61 million in Q1 FY24 and this down
Slide 16: Cash & Operating Costs
Q1 FY24 Financials Cash & Operating Costs ● Cash balance at Q1 FY24 was US$2.7 million (A$4.29 million), increasing from US$1.55 million (A$2.38 million) at 30 June 2023, following the successful completion of the Companyʼs capital raising ● Operating expenses for Q1FY24 were reduced by 19% versus p
Slide 17: Key findings of CEO's first 100 days strategic & operational review
Q1 FY24 Business Review Key findings of CEOʼs first 100 days strategic & operational review Challenges to Overcome Highlights to Build Upon ● Lack of clear strategy, north star and customer focus ● Daily use product, with engagement metrics alongside Candy Crush and Instagram, and above Spotify, Twi
Slide 18: Building momentum to drive turn-around
CEO Building momentum to drive turn-around ● New CEO & Board July 2023 ● First 100 day assessment, identifying challenges with existing business model and focus areas for growth ● Transformation commenced, including: ○ New vision & value proposition centred on joy and connection ○ Go-forward strateg
Slide 19: Looking Forward
Looking Forw a rd 16
Slide 20: Make parenting more joyful, simple and meaningful
Our vision Make parenting more joyful, simple and meaningful Our offer Our mission Daily dose of Love, not Likes! joy and connection Our values Our audience We’re a Safe Zone Intentional New Parents (typically mum) Play All Day Urban, mid 30’s, high HHI, working No Filters Color Inside the Lines Cho
Slide 21: A global leader in the D2C parenting category
Our Future A global leader in the D2C parenting category With a vision to make parenting more joyful, simple and meaningful, Tinybeans is a leading global consumer subscription platform serving intentional parents and their families in the early years of parenting. 18
Slide 22: Reset & grow as product-led consumer subscription business
Two Year Plan Reset & grow as product-led consumer subscription business 2024 2025 Strategic Reset, Operational Improve Core Subscription Grow Subscriber Base & Expand Monetisation of Rebuild Product MRR Subscriber Base & LTV Reset as consumer paid subscription Invest in core photo-sharing product I
Slide 23: We will build on our base of enviable subscription metrics
Key Metrics We will build on our base of enviable subscription metrics ^DAU/MAU *Free to Paid *Organic v *Annual *LTV/CAC Conversion Paid Acq. Retention Rate 59% 4.3 8.5% 8.5%80% 83%+ <40% 80%+ <3x 6x+ <2% 10%+ <20% 50%+ <30% >60% Google Photos WhatsApp 80% word of mouth / Once we acquire a Tinybean
Slide 24: We will grow & monetize our audience, with a focus on MRR & first-party data
Scalable Platform We will grow & monetize our audience, with a focus on MRR & first-party data Every active Free/Paid 55k Subscriber typically Paid Subscribers adds 19 Followers! First-party data 558k Funnel into Followers of Free & Paid Subs Paid Subs - ● Tinybeans has impressive scale across market
Slide 25: We will invest in strategic marketing to drive subscriber growth
Growth Roadmap We will invest in strategic marketing to drive subscriber growth Growth Marketin Global Partnerships Talent & Influencers Content & SE O PR & Affiliates g Targeted, integrated & highly Always-on influencer Thought leadership in LTV/CAC and Paid/Organic Leverage content archive aligned gl
Slide 26: We will deliver a product roadmap focussed on quality & growth
Product Development We will deliver a product roadmap focussed on quality & growth ● Platform skew - improve web-funnel to drive acquisition on web vs mobile to improve gross margin and manage subscriber comms Platform & ● Pricing strategy - increase monthly plan price to increase skew to annual pla
Slide 27: We will grow EV by shifting revenue mix to more valuable paid subscriber base
Revenue We will grow EV by shifting revenue mix to more valuable paid subscriber base Change in revenue mix Increase in Paid Subscribers R CAG 33% Over three years, the mix shifts from 25% subscription to 60% Targeting over 100k paid subscribers plus millions of free users within subscription revenu
Slide 28: Opportunity to reposition the business to drive long-term shareholder value
Highlights Opportunity to reposition the business to drive long-term shareholder value ● Tinybeans has a compelling opportunity to build a global D2C business in the parenting category, with subscription revenue at its core. ● Tinybeans is a ‘daily use product’, with engagement metrics alongside Ins
Slide 29: Your daily dose of joy & connection
Your daily dose of joy & connection 49
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