Tinybeans Group Ltd · ASX:TNY
Tinybeans — FY2022 Earnings Presentation
28 slides from Tinybeans's earnings presentation, Sep 7, 2022
Slide 1: Fiscal 2022 (FY22) Results Presentation
where parents go Fiscal 2022 (FY22) Results Presentation (ASX: TNY; OTCQB: TNYYF) Approved by the Board of Tinybeans Group Ltd Sept 7th (6th in the US), 2022 Unless otherwise noted, amounts are in USD and are unaudited. 1
Slide 2: Massive Opportunity $934B Annually
LARGE ADDRESSABLE U.S. MARKET Massive Opportunity $934B Annually 4M X $233,610 = $15.8T Births per year Cost of raising a child to 17* Cumulative TAM for parenting till 17 2 https://www.usda.gov/media/blog/2017/01/13/cost-raising-child
Slide 3: A Massive Market with Massive Needs
CUSTOMER LIFECYCLE A Massive Market with Massive Needs We’re Grandparents! Expecting Mother It’s wonderful seeing our I visit Tinybeans and see “must grandkids growing up. I feel so have” resources, ideas & products First Year connected! I love giving photo for new parents. “Wow! I’m books & persona
Slide 4: FY22 - Biggest Year Ever!!
FULL FISCAL 2022 SUMMARY +34% FY22 - Biggest Year Ever!! pcp US$M Revenue up 34% to US$10.9M $2.6M ● Revenues of US$10.9M, up 34% pcp, largely driven by advertising revenues $2.47M of US$9M, up 31% pcp and Paid subscriptions to US$1.5M, up 77% pcp. Other revenue includes Printing and Affiliate reven
Slide 5: Unique Audience Demographics Supporting Strong Growth in Advertising Revenues
ADVERTISING REVENUES US$M FY22 US$9.03M Revenue Unique Audience Demographics Supporting Strong Growth in Advertising Revenues 31% pcp ● Advertising revenues* hit US$9.03M, up 31% pcp, with 26% from new brands and 74% from existing brands. ● Direct Advertising grew 57% pcp to US$8.14M. Programmatic d
Slide 6: Parenting is all we do
NOT A VERTICAL Parenting is all we do A high trust tech company exclusively dedicated to parenting Using 300M+ privacy protected data points to: Create a great user experience Deliver personalization through 100% first party data ad targeting Share insights with our partners 6
Slide 7: The Most High Trust Touchpoints
TINYBEANS AD PLATFORM The Most High Trust Touchpoints INSIGHTS LAB CONTENT STUDIO ● First-party data targeted advertising ● Premium branded and sponsored ● Consumer + campaign research content ● Parenting insights ● Shoppable content ● Custom video solutions ● Custom landing pages ● Interactive quiz
Slide 8: Celebrating Our Partners
IN GOOD COMPANY Celebrating Our Partners 8
Slide 9: Consumer Revenue Continues to Grow
DIVERSIFICATION OF REVENUES US$M FY22 US$1.88M Revenue Consumer Revenue Continues to Grow ● The past 12 months saw a significant change in the subscription strategy, 54% pcp moving to a paid for only product. This enabled paid subscriptions to grow from 25k at the start of the FY22 to more than doub
Slide 10: What are our Customers Saying?
ENRICHING FAMILY LIFE What are our Customers Saying? This app has been a huge boost to all the On some crummy days it's great to be able to A cashier at the grocery store told us about this grandparents around the world who want to open TinyBeans and see what's new with the app when I was about to p
Slide 11: Audience
EVOLVING AUDIENCE MODEL Audience ● Monthly Active Users (MAU) across Q4-FY22 grew to 2.95M for the qtr, up 16% on Q3. ● Invested in Search Engine Optimizations (SEO) and implemented improvements that resulted in an increase of 10% Organic Sessions Q4-FY22 vs previous quarter. Expecting to see furthe
Slide 12: Product Highlights
PRODUCT & ENGINEERING Product Highlights Becoming one brand ● Launched tinybeans.com, a new website integrating the Red- Tricycle infrastructure and process under the tinybeans.com umbrella ● Launched an updated brand, building a cohesive visual brand identity ● Migrated off our legacy Red Tricycle
Slide 13: Product Highlights
PRODUCT & ENGINEERING Product Highlights Advertising ● Optimized ads across the site to maintain UX and increase advertising impressions. CPM’s have increased 20% ● Implemented a Data management platform to gather 1st party data on our users to better target our advertising Retention ● Improved supp
Slide 14: Financial Results
FINANCE Financial Results (in USD and unaudited) 14
Slide 15: Profit & Loss Summary
FINANCIAL RESULTS (in USD) Profit & Loss Summary USD ($M) FY22 FY21 % Chg Total Revenue 10.9 8.12 34% Highlights: Cost of Goods Sold (0.91) (0.42) -117% ● Revenue up +34% vs prior year, driven by both ad sales and subscription growth. ● Cost of Goods Sold (COGS) grew substantially with the increase
Slide 16: Cash Waterfall
FINANCIAL RESULTS (in USD) Cash Waterfall Operating Cash Flow -$2.45M $11.15M -$13.63M $5.62M -$1.07M $4.23M $2.16M July-21 Operating Cash Operating Cash Capital Raise All Other Activity June-22 Opening Balance Receipts Disbursements Activity (net of Closing Balance fees) Highlights: ● Operating cas
Slide 17: Path to Cash Flow Positive
STRATEGIC DIRECTION Path to Cash Flow Positive Operational Improvements Guidance Assumptions Additional Comments ● Cash burn for FY22 was $2.45M ● Conservatively, the Company expects the cost ● Tinybeans recently reviewed all costs with the base to average out at between $3.4M and $3.8M goal of beco
Slide 18: Growth and Strategy
GROWTH Growth and Strategy 18
Slide 19: The 'Go To' Resource for All Things Parenting
PRODUCT The 'Go To’ Resource for All Things Parenting CELEBRATION OF FAMILY PARENTING WISDOM PAMPERING THE PARENT Memories Community Interest Based Content Age Based Content Local Content Self-Care Content I can’t wait to share awesome I can’t be the first one to be What am I making for dinner Sarah
Slide 20: Scalable Multiple Revenue Streams
GROWTH & STRATEGY Scalable Multiple Revenue Streams 50% ADVERTISING REVENUES Industry leading 1st party data, 100% brand safe quality content, local and national 50% CONSUMER REVENUES 85% One subscription with memories, personalized 15% content & new affiliate offerings 2022 REVENUE 2026 Please note
Slide 21: Our Growth Flywheel: Recommendation Engine
GROWTH STRATEGY ADVOCACY Our Growth Flywheel: Recommendation Engine PURCHASE Generate Recommendations engine enables Advocates to rate, AWARENESS review, refer and share their Tinybeans experience. Amplify We’ll amplify Advocate ratings, reviews and stories throughout our owned sites and organic con
Slide 22: Tinybeans. Synonymous with Parenting.
GROWTH AND STRATEGY Tinybeans. Synonymous with Parenting. Single Brand Addressable Market Audience Multiple Revenue Streams A single brand and destination to The parenting market is huge and the Value proposition for the platform Growing advertising revenues while help parents raise amazing kids. tr
Slide 23: Thank you! Any questions?
QUESTIONS Thank you! Any questions? Eddie Geller Co-Founder and Chief Executive Officer 23
Slide 24: Appendix
FY22 RESULTS Appendix 24
Slide 25: Balance Sheet
FINANCIAL RESULTS (in USD) Balance Sheet USD ($M) FY22 FY21 Highlights: Cash 4.21 2.16 ● Cash ended the year above $4.2M, reflecting a quarterly average burn rate of Accounts Receivable 1.62 1.75 approximately $0.61M Other Current Assets 0.72 0.29 ● Accounts Receivable growing with revenue growth, b
Slide 26: Corporate Information
Corporate Information* Trading Information Top 10 shareholders 1. Eddie Geller 11% 2. Thorney Investments 9% ASX stock code TNY 3. Arbiter Partners and related parties 9% 4. O'Young Family 6% OTCQB Stock Code TNYYF 5. McBain Family 5% 6. Rubino Family 5% Shares on ASX 60M 7. Paradice Family 4% 8. Fe
Slide 27: Thank you
Thank you This announcement has been approved for release by the Board of Directors. For More Information E: investors@tinybeans.com I: www.tinybeans.com Tinybeans Group Limited (ASX:TNY, OTCQB:TNYYF) is the only high trust app and web platform offering a personalized experience for new and growing
Slide 28: Disclaimer
Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does not purport to be complete and is not intended to be relied upon as advice to investors or other persons. The information contained in this presentation was prepare