Shiseido Company,limited · TSE:4911
Shiseido Company,limited — Investor Presentation
34 slides from Shiseido Company,limited's investor presentation
Slide 1: Shaping the Future of Beauty
Shaping the Future of Beauty IR Presentation | Digital Transformation Angelica Munson, Chief Digital Officer Amit Naik, Head of Data and Analytics
Slide 2: Agenda
Agenda ❖ Digital Transformation Journey ❖ Impact ❖ Future Focus
Slide 3: Our Mission Is Beauty Innovations for a Better World
OUR MISSION IS BEAUTY INNOVATIONS FOR A BETTER WORLD
Slide 4: Hello
Hello Angelica Munson Chief Digital Officer Amit Naik Roxanne Ong Welington Fonseca Aya Mitake Omer Iqbal Yuichiro Mori Data & Analytics Strategy & Education Consumer Engagement Program Digital Architecture Skin Data Science Lead Lead Lead Management Lead Lead Group Manager
Slide 5: Teams Scaling Digital Transformation Around The World
Teams Scaling Digital Transformation Around The World FLORIAN D'HAUTEVILLE TINA CHEN Chief Business Officer and Chief Digital Officer Digital Transformation Digital Transformation Office EMEA, Paris China, Shanghai SASAMA YASUHIKO Chief Digital Officer Shiseido Interactive Beauty Japan, Tokyo MARY G
Slide 6: Irreversible, Competitive, Beauty, Omnichannel
1 IRREVERSIBLE Consumer Shift To Digital 2 COMPETITIVE INVESTMENTS In Digital, Data & Tech Competencies 3 BEAUTY: HEALTH & WELLNESS Growth through Digital & AI 4 OMNICHANNEL Future of Retail
Slide 7: New Economic Paradigms & Opportunities
Tech Advancements & Consumer Behaviors Lead to New Economic Paradigms & Opportunities • Applied AI and ML • AR/VR • IOT & Sensors • Super Processors • Blockchain • Spatial Computing • 5G/6G • Big Data • Cloud & Edge Computing The The The INTELLIGENCE ECONOMY DIGITAL CREATORS ECONOMY ECONOMY
Slide 8: Transformation Journey
Transformation Journey… 2030 SHIFT 2025 5 TRANSFORM 2023 WIN 2023 4 Open, collaborative, data- VISION 2020 2021 driven approach to designing EVOLVE products and services. 2017 -2018 3 Innovation part of a wider 2016 SCALE digital ecosystem orchestrating 2 Create new business value dynamic network, a
Slide 9: 3 Key Initiatives
3 key initiatives positioning us to quickly shift our business to meet the surge in consumer demands 1 2 3 Architect a unified and connected Equip our brands and businesses with Build digital & data literacy ecosystem across geographies, the tools and teams to grow across our workforce, to navigate
Slide 10: Siloed, Fragmented With Significant Impact
2016 Siloed, Fragmented With Significant Impact to… CAPABILITIES COST CUSTOMER MEASUREMENT
Slide 11: Global, Transversal, Scalable
2016 2017 2018 2019 2020 GLOBAL CRM, ANALYTICS CAMPAIGN SOCIAL CONTENT SHISEIDO REGIONAL D2C & INSIGHTS ORCHESTRATION, MEDIA MANAGEMENT DIGITAL DIGITAL TEAMS MARKETING ACADEMY LISTENING AUTOMATION ✓ Global D2C ✓ Journeys, ✓ Strategy Playbooks ✓ Insights, Trends ✓ Digital Assets for D2C, ✓ Tailored L
Slide 12: A Unified, Data-Driven Digital Platform Powered for Growth
A Unified, Data-Driven Digital Platform Powered for Growth By the end of 2020: DATA & ANALYTICS MARKETING & CRM 90+ 92 82 88 39M 47M 25%* DIGITAL DIGITAL FLAGSHIPS CONNECT CONNECT CONSUMER CONSUMER ECOMMERCE FLAGSHIPS INSTANCES INSTANCES PROFILES PROFILES RATIO By the end of 2020, huge CHANGE DIGITA
Slide 13: Six Strategic Priorities
Mission Drive growth through data insight, consumer engagement and beauty tech enablement to maximize corporate value and increase digital fluency across Shiseido. Analytics & Change Consumer Ecosystem & Roles Strategy Innovation Insights Management Experience Partnerships Six Strategic Priorities 1
Slide 14: Personalized Consumer Experiences at Scale
Grow customer value by personalized consumer experiences at scale. Optimize customer relationships and Information about the omnichannel marketing effectiveness. consumer is collected Customer Centric, Data Driven. DATA HUB Personalized comms Insights to consumer including SMS, WeChat, demographics,
Slide 15: Scalable Infrastructure: Personalized Consumer Experiences at Scale
Scalable Infrastructure Personalized Consumer Experiences at Scale • Select Targeted Audience leveraging mix and match of 200 available attributes • Omni-channel communications • Curated experience according to customer lifecycle, customer needs Note: All trademarks, logos and brand names are the pr
Slide 16: Scalable Infrastructure for Commerce
Scalable Infrastructure for Commerce Digital Flagship Brand Digital Destination DIGITAL COMMERCE ECOSYSTEM FOR GROWTH Enabled By A Global Code Base With 7 Core Competencies CONTENT ANALYTICS SERVICE COMMERCE MARKETING ENGAGEMENT CUSTOMER INTELLIGENCE MANAGEMENT
Slide 17: Scalable Infrastructure for Commerce Digital Flagship
Scalable Infrastructure for Commerce Digital Flagship/Brand Digital Destination Merchandising & Shopping Personalization Packaged with various integrated Experience & CX mar-tech tools Referral Marketing Ratings & Reviews Digital Asset Management Geo Store Locator Personalization Merchant Integratio
Slide 18: Beauty Tech Lab @ Shiseido
BEAUTY TECH LAB @ SHISEIDO Enhancing the Consumer Experience CAPABILITIES - SKIN SCIENCE & TECHNOLOGY R + D Science SME Data Science Product Management & Strategy Computer Vision Machine and Deep Learning Image Processing, 3D Rendering Statistical Analysis Natural Language Processing User Experience
Slide 19: Beauty Tech Lab: Facial Analyzer
BEAUTY TECH LAB @ SHISEIDO Enhancing the Consumer Experience: ”FCA” FACIAL ANALYZER (FCA) • Empower consumers - proprietary R&D Roll-Out in Store China WeChat Japan LINE In Store Visualizer Prestige, Premium Brands and Multi Markets • Proprietary R+D engine, BH custom • AI, Computer Vision • Microse
Slide 20: Metaverse Web3 Activations
Metaverse Web3 Activations: Expansion of reach & engagement; testing and piloting new experiences and engagement • Global Metaverse Steer Co established for efficiencies and speed • 20+ virtual worlds & games • Multiple NFT projects, Loyalty pilots • Virtual influencers, Virtual goods sold • Artists
Slide 21: Delivering Performance & Results
Delivering Performance & Results by Unlocking the Power of Data Across the Enterprise Value Chain OUR CONSUMER DATA An Asset & Competitive Advantage Consumer Data: an enterprise asset w/intrinsic value. PERSONALIZED OMNICHANNEL BUSINESS DECISIONS FOR When unlocked, we gain valuable signals, intellig
Slide 22: Our Analytics Journey: Where It All Began
OUR ANALYTICS JOURNEY WHERE IT ALL BEGAN
Slide 23: Advanced Analytics
OUR ANALYTICS JOURNEY ADVANCED ANALYTICS Leveraging AI & ML into Regional Roadmaps
Slide 24: Advanced Analytics
OUR ANALYTICS JOURNEY ADVANCED ANALYTICS Leveraging AI & ML into Regional Roadmaps
Slide 25: Descriptive To Prescriptive To Predictive
Descriptive To Prescriptive To Predictive Full Spectrum of Analytics Services 5 ENTERPRISE 4 ANALYTICS SOCIAL & MEDIA 3 ANALYTICS CUSTOMER 2 ANALYTICS WEB 1 ANALYTICS & UX EXECUTIVE DASHBOARDS
Slide 26: Global CRM KPIs
GLOBAL CRM KPIs KEY PERFORMANCE INDICATORS FIRST PILLAR SECOND PILLAR THIRD PILLAR FOURTH PILLAR CONSUMER SCALE CUSTOMER BUSINESS CUSTOMER & ENRICHMENT HEALTH RELEVANCE LIFECYLE
Slide 27: Data Democratization
DATA DEMOCRATIZATION CUSTOMER KPIs CAMPAIGN KPIs 27
Slide 28: Data Democratization CLTV Dashboard
DATA DEMOCRATIZATION CLTV DASHBOARD COHORT-LEVEL HISTORIC CLTV BALANCE SCORECARD TOP SHEETS (TAB 1) COHORT-LEVEL HISTORIC CLTV BALANCE SCORECARD TOP SHEETS (TAB 2) TIME REGION MARKET BRAND TIME REGION MARKET BRAND OBJECTIVE OBJECTIVE Primary KPIs Q3 FY22 ▽ EMEA ▽ UK ▽ NARS ▽ Primary KPIs Q3 FY22 ▽ E
Slide 29: Objectives
OBJECTIVES 1 MAXIMIZE POTENTIAL HIGH-VALUE LEADS GENERATION 2 INCREASE MARKETING ROI 3 RETAIN HIGH-VALUE & VIP CUSTOMERS 4 NURTURE FUTURE HIGH-VALUE CUSTOMERS 5 PREVENT ACTIVE CUSTOMERS FROM DISENGAGING
Slide 30: People Transformation: Build Capabilities
People Transformation: Build Capabilities through Knowledge, Literacy & Skills MISSION PROGRAMS Prepare our people to successfully drive Digital Transformation by 1 2 3 Nurturing a digital-first culture & mindset through Upknowledge & KNOWLEDGE LITERACY UPSKILLING ACQUISITION CERTFICATION Masterclas
Slide 31: People Transformation: Fostering Community & Culture
People Transformation: Fostering Community & Culture for New Ways of Working 2022 Canada Future Festival Expedition 5th Global Digital Leadership Summit THE IDEAS EXCHANGE 2023 Digital Day - APAC Symposiums & Webinars 2023 Digital Agile Leadership Workshop - TR 3rd EMEA Digital Summit
Slide 32: 2022 A Unified, Data-Driven Digital Platform
2022 A Unified, Data-Driven Digital Platform Powered for Growth 47M AI MARKETING & CRM 125+ 33% 83% DIGITAL ECOMMERCE DIGITAL MEDIA BEAUTY FLAGSHIPS RATIO RATIO TECH DIGITAL COMMERCE DIGITAL MEDIA ANALYTICS PRACTICES 95 3X 4B* SERVICING CONSUMER PERSONALIZED SOCIAL CONNECT COMMS THE CONSUMER MEDIA I
Slide 33: Digital Ecosystem & Network
Digital Ecosystem & Network Sales & Distribution D2C, Retailer.com & Pure Players Consumer Social Commerce Consumer New Business Innovation Engagement Data Generation Increased CLTV Insights to Action New Customers Data Science AI COE Teams & Network Knowledge & Skills Excellence in Execution Grea
Slide 34: Thank You
THANK YOU ありがとうございました